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Web analyst with strong background in performance marketing. Experienced in carrying out audit and implementation projects as well as uncovering insights from analytics data. I love the strategic side of working with clients to define how they will measure success.

I have strong commercial awareness, as demonstrated by my experience building up the analytics and paid media offering in my previous role. I've continued this in my current role where I have also recently taken on a direct report.

Work History

Jan 2018Present

Senior Web Analyst

Fresh Egg, Worthing
  • Moved to a role with a solely analytics focus and have immediately taken on analytics ownership for two of Fresh Egg's biggest retained clients
  • Have quickly been given responsibility to help develop product offering
  • Recently took on a direct report who I have been mentoring and training 
Jan 2017Dec 2017

Senior Digital Analyst

Pegasus, Brighton
  • Built up analytics and paid media offering from almost nothing
  • Managed over 50 GTM/GA implementations during my time at the company
  • Created a range of insight and analytics products to sell to clients: GA audit and implementation, a discovery product for website redesigns and a campaign measurement plan package
  • Ran internal training on a range of topics including Google Analytics reporting, GTM implementation, PPC  and paid social
May 2015Dec 2016

Digital Analyst

Pegasus, Brighton
  • Put in place best practices for Google Analytics implementation and vastly improved the standard of digital reporting
  • Informed website redesigns for leading healthcare & pharmaceutical companies with analytics and site audits
  • Provided digital insights to support new business pitches
  • Pitched for and managed analytics work as well as paid search, display and paid social campaigns for a wide range of clients
Jan 2015Dec 2015

Freelance Marketing Analyst

Safeguard Europe, Horsham
  • Oversaw GTM migration and implementation of a measurement strategy for five brand websites 
  • Presented a site audit with recommendations for an upcoming site redesign based on data including performance of site content, search data, site search data and on-site survey data 
  • Responsible for paid digital activity including PPC, paid social and display

Sep 2007Nov 2014

Professional Online Poker Player

  • Used scenario analysis, statistics and game theory to maintain a winning strategy for over three million hands 
  • Applied sport & performance psychology to poker in preparation, performance and evaluation of play 
  • Collaborated with coaches and fellow professionals in optimising strategies 
  • Became adept at making multiple tough decisions under time & money pressure 

Oct 2006Sep 2007

Duty Manager

Bluecoat Sports, Christ's Hospital

Responsible for managing the operations team on shift in a busy sports club with a high customer service focus. Saved money to travel in South America in what became the  first year of my online poker career.



MSc Environmental Economics

University of East Anglia



BA Economics

University of East Anglia



A-Levels in Maths, Business & Physics

The Weald School



  • Sport and exercisemy current favourite sport is climbing
  • Cookingsignature dishes are sushi and ravioli
  • Travel: Have seen a lot of South America and Europe but would love to visit Asia. I can name all 196 capital cities