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Profile

Analytics and performance marketing lead at an integrated communications agency that works with some of the world's biggest healthcare brands. In my two plus years at Pegasus I've built a pipeline of work from almost nothing to the point of requiring freelance support.

Pitching for work, internal and external education and productising our analytics offering have been keys to my success. I'm now looking to specialise in the element of my job I enjoy most: web analytics.

Work History

Jan 2017Present

Senior Digital Analyst

Pegasus, Brighton
  • Managed over 50 GTM/GA implementations since joining the company
  • Created a range of insight and analytics products to sell to clients: a GA audit, a website audit for redesign and a campaign measurement plan package
  • Ran internal training on a range of topics including Google Analytics reporting, how implementation works, paid search and paid social marketing
May 2015Dec 2016

Digital Analyst

Pegasus, Brighton
  • Put in place best practices for Google Analytics implementation and vastly improved the standard of digital reporting
  • Informed website redesigns for leading healthcare & pharmaceutical companies with analytics and site audits
  • Provided digital insights to support new business pitches and pitched for and managed paid search, display and paid social campaigns for a wide range of clients
Dec 2014Dec 2015

Freelance Marketing Analyst

Safeguard Europe, Horsham
  • Implemented Google Tag Manager, event tracking and set up goals for macro and micro goals for five company websites 
  • Presented a site audit with recommendations for an upcoming site redesign based on data including performance of site content, search data, site search data and a primary purpose survey 
  • Responsible for paid digital activity including paid search, remarketing, display and Facebook 
Sep 2007Nov 2014

Professional Poker Player

  • Used scenario analysis, statistics and game theory to maintain a winning strategy for over three million hands 
  • Applied sport & performance psychology to poker in preparation, performance and evaluation of play 
  • Collaborated with coaches and fellow professionals in optimising strategies 
  • Became adept at making multiple tough decisions under time & money pressure 

Oct 2006Sep 2007

Duty Manager

Bluecoat Sports, Christ's Hospital

Responsible for managing the operations team on shift in a busy sports club with a high customer service focus. Saved money to travel in South America during the first year of my poker career.

Education

2006

MSc Environmental Economics

University of East Anglia

Norwich

2005

BA Economics

University of East Anglia

Norwich

2002

A-Levels in Maths, Business & Physics

The Weald School

Billingshurst

Interests

  • Sport and exercise - climbing is currently my favourite sport and I'm entered into Brighton marathon 2018
  • Cooking - signature dishes are sushi and fresh pasta
  • Travel - I've travelled extensively in South America and Europe but would love to visit Asia. I can name all 196 capital cities