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A trusted Senior Sales Professional with a wealth of Sales Management, Digital Marketing Management & Broadcast Media experience and a track record of setting competitive standards for customer satisfaction and market share growth. Demonstrated entrepreneurial focus and retail expertise with successful delivery of customer driven initiatives, promotions and incentives that build strong partnerships.

A collaborative leader with the ability to build highly competitive sales teams. An excellent relationship manager, negotiator and consensus builder with a talent for galvanizing teams and managers into execution and action. Results driven sales and marketing professional with ten years of experience in broadcast and digital media. Passionate about coming up with creative business solutions. A strategic planner and relationship builder that can compete at a high level in a competitive market. 

  • Strong organization, entrepreneurial and people skills with an ability to develop and lead force.
  • Proven strength in market penetration, co-ordination, perseverance and decision-making skills.
  • Demonstrated track record in a consultative sales approach with excellent presentation, negotiation and closing skills at all levels.
  • Foster and enhance lasting business relationships with clients and internal staff member.

Professional Assets

  • Advertising Sales
  • Digital Marketing Planning
  • Media Buying-Planning
  • Business Development
  • Market Mapping
  • Negotiation and Closing
  • Account Management
  • Team Management

Work experience

Mar 2014Present

Vice President - Sales & Marketing

Ethnic Channels Group ltd.
  • Responsible for Sales & Marketing for the 80+ multicultural Ethnic TV Channels in North America i.e. Zee TV/ Aaj Tak/ Hum TV / Filipino TV / Arabic channels etc.
  • Responsible for generating revenue via (Ad sales, Content Marketing etc.) for the channels on DTH and digital/OTT platforms.
  • Work closely with both retail & co-operate client to customize the campaign according to their needs.
  • Promotet the channels to generate more eye balls to increase subscription.
Mar 2010Mar 2014

Sr. Sales Manager

Rogers Media Inc
  • Building new client data base, maintaining the old relationship & generate revenue.
  • Plan marketing strategy to promote the station & increase eye balls for the channel.
  • Studying and analysing the potential of a particular client in order to offer innovative solutions.
  • Creating customized properties on the basis of client market situation. Work closely with the sales team to increase revenue for the company.
May 2009Mar 2010

Converge Sales

Rogers Communications Inc
  • Develop and manage relationships with customers to co-ordinate the introduction of new products & services.
  • Job involves creating and sustainingafocus on delivering a high level of customer value and satisfaction.
  • Establish priorities and regularly review with the team to ensure that we continue to support the Business.
  • Provide on-going direction and feedback with the team members on performance and conduct annual assessments of performance against target & goals.
Mar 2007Apr 2009

Area Sales Manager

Molson Coors Brewing
  • Taking care of existing Accounts(Indian Restaurants) in Midlands.
  • Responsible for monitoring sales of existing products & for introducing all new products of COBRA.
  • Generate and provide full marketing & merchandising support to increase visibility within the location and help increasing sales.
  • Responsible to maintain the relationship between the Indian restaurants & Companies Distributors.
  • Responsible to appoint new distributors for the company. Continuously looking for new accounts to increase penetration and thus generate more revenue.
Feb 2006Feb 2007

Corridor Development executive at FEXCO Money Transfer

  •  Duties involves as a Corridor Development Executive, I have been assisting the Marketing Team, Promote Western Union Money Transfer which FEXCO Money Transfer is agent for.
  • Include devising & placing promotional competitions in the media, assisting with managing promotional events in multi cultural environment within assigned Budget, co-ordinating, negotiating sport and ethnic sponsorship initiatives and conducting competitive analysis among Asian community.
  • Responsible for promoting Western Union as a brand name among the asian community in the UK and somewhat responsible to appoint the ethnic agents.
  • The Key duties were building relationship in the community and same with the top agents, Select & negotiate the events sponsorships with extensive travelling in the north UK.

Area Sales Manager

Sunrise Radio/Litt Corporation (uk)
  • Kismat was the newly launched Radio channel of Sunrise Group, biggest challenge being competing with Sunrise itself.
  • Responsibilities involved air time sales, sponsorship & promotion and creative productions for the radio station. 
  • Liaised with clients, presenting them with ideas & pitching for new business.
  • Conducted research on the station’s target audience focused on their lifestyles and trends. 
  • Utilize the results of this study to design innovative methods of marketing, sales & brand positioning and programming with which the needs of listeners are fulfilled. 
  • Initiate and supervise all special events and promotions for Kismat Radio and assist the Station Manager with the logistics of Mela’s and outdoor broadcasts. I brought in the maximum sales revenue for the radio station & produce/script adverts according to the customer requirements.


Sep 2015Sep 2016

Digital Marketing Management (UoT)

University of Toronto

Foundations of Digital Marketing Management and specialist disciplines of Search Engine Marketing, Social Media Marketing and Social CRM.

A thorough understanding of strategies, tactics, best practices and techniques for the online channel.


Vikas is a master in media sales. He understands how to drive best value and ROI to his clients by choosing the appropriate medium. He puts clients first and always succeeds in providing them with creative solutions that work. His energy and enthusiasm makes him a pleasure to work with!

  • Kundan Joshi (Founder & CEO, TheAppLabb - Ideas made mobile)
  • November 6, 2015, Kundan was with another company when working with Vikas at Rogers Media Inc.

Worked with Vikas for over two years and found him to be the consummate account executive, always willing to go the extra mile to get things done. He will be sorely missed at Rogers.

  • Rick Marchand (Retail Sales Manager at YESTV)
  • March 8, 2014, Rick managed Vikas at Rogers Media Inc.

Great Person and would use his service once again.

  • Manoj Biswas (Vice President at Pan-Asia Ship and Engineering Co. Ltd)
  • March 8, 2014, Manoj was Vikas's client 

Vikas is a thorough professional. He is extremely responsive, detailed and thorough and of course, maintains a great relationship with his clients. Never at any time does he give the impression of selling. Rather, he finds the most appropriate solutions and presents these. I look forward to continuing to work with him on an ongoing basis.

  • Ishan Ghosh (Partner and CEO at Barrett and Welsh Inc)
  • February 1, 2012, Ishan was Vikas's client 

One of the energatic sales person which i come across with providing different ideas thinking outside the box to implement or promote the brand

  • Asher Tely (CSR Manager at Molson Coors Brewing (UK) Ltd)
  • November 9, 2011, Asher worked directly with Vikas at Molson Coors Brewing (UK) Ltd (Cobra Beer)

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