Senior writer with 8 years of experience developing and writing high-quality B2B and B2C marketing materials for the nation’s largest pharmacy benefit manager. In-depth knowledge of managed care, the Affordable Care Act, and government-regulated healthcare markets (Medicare, Medicaid, and Public Health Exchanges).
Outstanding record of driving growth in health plan membership and home delivery pharmacy services through results-driven print and digital marketing campaigns with strong call-to-action messaging. Deliver optimal results working individually or collaborating with a team.
Extensive portfolio includes:
- White papers and research summary reports
- Sales collateral -- product sell sheets, case studies, brochures
- Member communications -- plan administration letters, customer service scripts, buckslips, website content, direct mail
- B2B marketing -- lead-generation direct mail, trade publication and booster ads, trade show collateral
- Personal blogs -- The Med Diva (Medicare Part D) and The Hatching Cat (animals in New York City history)