Peggy Gavan, MSc

Senior Writer

Work History

Work History
Apr 2012 - Present

Senior Writer, Creative Services

Express Scripts

As the lead writer for the Government Solutions marketing team, I write and conceptualize sales support collateral, lead-generation direct mail packages, and member communications for diverse media channels (print, digital, e-mail, website, telephone). These materials are designed to:

  • Promote a strong brand awareness for Express Scripts and Express Scripts Medicare prescription drug plan
  • Boost client and member acquisition and retention rates
  • Promote enhanced pharmacy benefit solutions to employer and health plan clients
  • Drive organic growth through greater use of home delivery and specialty pharmacy services
  • Ensure plan members get the most value from their prescription drug benefit
  • Minimize call center member noise for employer and health plan clients

Collaborating with creative directors and graphic designers, I have developed concepts and written copy for the following  marketing communications in 2014-2015:

  • More than 17 traditional and digital marketing campaigns for 2015 Medicare Open Enrollment, which have resulted in a 119% increase in enrollment call volume, 18% increase in enrollment kit requests, 2.26 click-thru rate (CTR) for search ads, and 114% overall year-over-year (YOY) increase in plan enrollments
  • Targeted alert letters for Medicare beneficiaries  approaching or in the Part D Coverage Gap that generated a 7% conversion rate to home delivery pharmacy services
  • Sales materials for an insurance broker campaign that resulted in a 37% YOY increase in member acquisition during the Medicare Open Enrollment period
  • Membership welcome kit for a major health plan client that incorporated health literacy best practices and helped secure a new three-year contract with the client
  • Two extensive research reports on medication utilization trends among Public Health Insurance Exchange members that generated over 180 media placements and 363 million media impressions
Feb 2007 - Apr 2012


Medco Health Solutions
  • Wrote all member communications for Medco Medicare Prescription Plan, a stand-alone Medicare Part D plan with a five-star rating from Medicare for quality and service excellence
  • Simplified the compliance and approval process by developing a library of Medicare-approved member communications (letters,customer service scripting, plan administration materials)
Jan 2006 - Sep 2007

Medical Copy Editor

Integrated Communications
  • Edited and proofread Direct to Professional (DTP) pharmaceutical marketing materials and medical education PowerPoint presentations
  • Ensured consistency and adherence to AMA guidelines and client-preferred writing styles
  • Served as lead editor for all DTP materials for Novartis Pharmaceuticals cardiovascular and metabolism products
Jul 1997 - Jan 2006

Freelance Writer, Proofreader, and Copy Editor

Control C, Inc. (Self Employed)

Wrote, edited, and proofread news and magazine articles, children's books, corporate newsletters, press releases, websites, print ads, benefit materials, direct mail packages, and mail-order catalogs

Clients included:
Healthcare -- Medco Health Solutions, Bartley Healthcare Nursing and Rehabilitation
Magazines -- Good Housekeeping, First for Women, The Knot
Book Publishing -- Scholastic, Troll, Holiday House, Chronicle Books, Prentice Hall
Newspapers -- New York Times, Straus Newspapers, Greenwood Lake News, Hudson Valley Business Journal
Advertising and PR -- DraftFCB Healthcare, Coyne Communications,
HBA Global Expo
Mail-Order  -- Toys 'R' Us, Lillian Vernon
Corporate Employee Communications -- Toys 'R' Us, IBM




Syracuse University

Magazine Journalism

Continuing Education

New York University

Copy Editing, Science and Medical Copy Editing, and Grammar for Publishing Professionals

Jan 2009 - May 2012


Boston University

Healthcare Communications


Superb writer and editor
Strategic thinker
B2B and B2C concept development
Health literacy and plain language expert
Strong communicator and presenter
Web 2.0 savvy
Google AdWords
Social media: Blogging, Twitter, Pinterest, etc.
Search and banner ads
Multichannel marketing campaigns: E-mail, mobile, phone, online


Exchange Pulse Report

2015 Portfolio