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Sales & Marketing professional with over 15years  experience in key departments with British Airways in India.

Cross functional experience

( Sales, Marketing, Revenue Development, Airport Operations, Customer Service & HR Consulting ) 

Selected to the British Airways Asia pacific Leadership programme


Executive programme in General Management ( IIM Bangalore, 2017-18) 

Work History

Mar 2016October 2017

HR Consulting Assignments 

Target Recruit | In-depth Consulting

Marketing & HR Consulting assignments respectively

  • Details can be provided. Not relevant to position being applied for. Competency mapping, administered and analysed psychometric, behavioural and cognitive hr instruments. Organizational redesign projects. 
Sep 2005Aug 2015

Sales & Marketing - South Asia.

British Airways plc, Bangalore

Marketing Executive (4 years) 2011-15

Core member of the South Asia commercial leadership team involved in mapping out strategic initiatives for the region.  

  • As Marketing resource for South Asia, delivered successful tactical and brand campaigns managing annual budget ranging gbp 2-4m with ROI of 2-5.
  • Managed delivery of an interesting mix of product, partner, tactical & SME  campaigns pan India across channels ( Digital, TV, Print, Out of home, experiential) 

Asia Pacific Leadership Programme ( 2 years) 2009-11

Two year intensive immersion in key areas of Revenue Management & Airport Operations.      

     Revenue Management ( Gurgaon ) 

  • Pricing strategy, revenue and market analysis, business intelligence tools to report trends and forecasts, contract audits.     

     Airport Operations ( Bangalore)               

  • Business continuity plans, Station emergency procedures, Internal control checks, Supplier relations and payments, Team management, Administrative functions which included staff payroll.

Account Manager - Corporate Sales (3 years) 2006-09

  • Leveraged a committed and consistent relationship with Bangalore's top companies and organizations to gain a significant market share of International business travel.

  • Delivered an annual revenue upwards of GBP 8.5million (2007-08)

Customer Service

  • Station Start up, Customer service, Station Audit procedures, Safety & Security procedures. Supplier management

Jul 1997Feb 2004

Area Sales Development

British Airways World Cargo, Delhi.
  • Drive incremental revenue through targetted sales activities. 

  • Forums. events and workshops  for Cargo agents .
  • Manage relationships and resolve conflict 

Dec 1996Jun 1997

Contact BA Global Support

British Airways plc, Delhi.
  • Support functions to assist UK & Ireland Telesales.

  • Specialist training on various computerized reservation systems ; Amadeus / Sabre / Galileo / Worldspan used by travel agencies.

Education and Certification

Mar 2017Jan 2018

Executive programme in General Management

Indian institute of Management, Bangalore

Part time Executive MBA programme 

Subjects covered : Financial & Management Accounting | Corporate law | Strategy | Statistics | Organizational Design & behaviour | Business & government services | Operational Management | Marketing | Information sciences 

Sep 2015Feb 2016

Certificate in Executive Leadership

E-Cornell | Cornell University 

Managing strategic change, Negotiations, Creativity in leadership, Decision making, Coaching & Mentoring 

Corporate Opportunities & Achievements

  • As member of British Airways South Asia Commercial leadership team (2011- 2015), actively engaged in commercial strategy planning and participated in business forums | Conferences. 

  • Attended trainings and certifications : World Class Selling ( London), Managing supplier relations ( London), Performance Management ( Delhi)
  • As part of Apac regional marketing, work in a global team with colleagues based in UK, Africa, China, Middle East, Hong Kong, Singapore and Australia.
  • Recipient of recognition across departments and nominations at commercial forums.
    • Star award ( Outstanding contribution, British airways, 2014),
    • Special contribution award (Commercial, British airways 2012),
    • Initiative & Enthusiasm (Revenue management 2009),
    • Selection to Future Leader's Programme ( Apac leadership prog 2009-11)
    • Best newcomer (Sales, British Airways,  2007)
    • South Asia award for excellence in community relations ( 1998)

Other Interests

  • Enjoy reading biographies , business reviews & case studies, books and journals on Indian & Buddhist spiritual traditions comic books. ( no specific order) 
  • Movie buff. Enjoy a wide range from period drama to thrillers and superhero movies. 
  • Listen to Indian & western classical music, progressive rock, jazz and blues. 
  • Volunteer time to social and environmental projects in local community ( Isha foundation) 
  • Avid experimenter of global cuisines on rare occasions when mood and availability of ingredients co-incide. 
  • Animal rescuer though fight shy of keeping pets. 
  • Yoga & meditation.
  • Can shake a mean leg if music and audience is supportive. 


Proficient in English, Hindi. Speak Malayalam.

Understand Punjabi & Tamil