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Summary

 Marketing & communication  professional with 18years  experience in key departments with British Airways in India.

Cross functional experience

Sales & account management, Revenue Development, Operations & Customer Service 

One of the 4 selected to the British Airways Asia Pacific Leadership programme 

Executive programme in General Management ( IIM Bangalore, 2017-18) 

Relevant Work Experience 

Aug 2016Jan 2017

Marketing Director,

Targetrecruit LLC, Bangalore 

Software application Firm | Salesforce partner

Developed marketing strategy & customer segmentation inititaives

Led marketing initiatives through Digital | Social media campaigns | Trade forums across key US cities / Webinars

Developed communication channels through forums, email marketing, newsletters, social media blogs, app exchange, tech review forums. 

Worked closely with the CEO on PR initiatives, interviews, award listings

Sep 2006Aug 2015

Sales & Marketing.

British Airways plc, Bangalore

Campaign Marketing Executive, South Asia  (2011-15)

Core member of the South Asia commercial leadership team involved in mapping out strategic initiatives for the region.  

  • Developed the region's marketing calendar in tune with global brand campaigns, regional sales initiatives and events of local importance. 
  • Brand custodian for South Asia. Worked on promotional activities with retail, local & UK government agencies like diplomatic missions, airport authorities & tourism agencies. 
  • Delivered successful tactical and brand campaigns managing annual budget ranging gbp 2-4m with ROI of 2-5.
  • Managed delivery of an interesting mix of product, partner, tactical & SME  campaigns pan India across channels ( Digital, TV, Print, Social media, Radio, Out of home, Experiential) 
  • Planned & co-ordinated events ( route launches, customer engagement, station anniversaries, experiential ) 
  • Internal & external communication ( emails, newsletters, workshops, trade & corporate mailers) 

Asia Pacific Leadership Programme (2009-11)

Two year intensive immersion in key areas of Revenue Management & Operations.      

Account Manager - Corporate Sales (2006-09)

  • Leveraged a committed and consistent relationship with Bangalore's top companies and organisations. Managed a Corporate portfolio of top accounts contributing to 40% of total India corporate revenue for british airways.

  • Delivered an annual revenue upwards of GBP 8.5million (2007-08)
Jul 1997Feb 2004

Area Sales Development

British Airways World Cargo, Delhi.
  • Drive incremental revenue through targetted sales activities. 

  • Forums. events and workshops  for Cargo agents .
  • Manage relationships and resolve conflict 

Other Work Assignments 

Mar 2017Sep 2017

Principal Consultant

In-depth Consulting Services LLP

Marketing : Redesign of company website | blogs | social media posts

Mar 2016Jul 2016

VP, Alliances & Marketing 

SME MaXX

E-commerce Start-up which worked with small and medium industries

Was instrumental in initiating discussions with International Airlines for deals for SME. Also collaborated to set up financial partners to facilitate loans and credits for SME community. 

Sep 2005Jun 2007 

Customer Service

British Airways plc, Bangalore

Education and Certification

Mar 2017Jan 2018

Executive programme in General Management

Indian institute of Management, Bangalore
Sep 2015Feb 2016

Certificate in Executive Leadership

E-Cornell | Cornell University 

Managing strategic change, Negotiations, Creativity in leadership, Decision making, Coaching & Mentoring 

Corporate Opportunities & Achievements

  • As member of British Airways South Asia Commercial leadership team (2011- 2015), actively engaged in commercial strategy planning and participated in business forums | Conferences. 

  • Attended trainings and certifications : World Class Selling ( London), Managing supplier relations ( London), Performance Management ( Delhi)
  • As part of Apac regional marketing, work in a global team with colleagues based in UK, Africa, China, Middle East, Hong Kong, Singapore and Australia.
  • Recipient of recognition across departments and nominations at commercial forums.
    • Star award ( Outstanding contribution, British airways, 2014),
    • Special contribution award (Commercial, British airways 2012),
    • Initiative & Enthusiasm (Revenue management 2009),
    • Selection to Future Leader's Programme ( Apac leadership prog 2009-11)
    • Best newcomer (Sales, British Airways,  2007)
    • South Asia award for excellence in community relations ( 1998)