Download PDF


Strong strategic vision; along with the ability and motivation to successfully deliver complex multi-track projects.  A skilled and diverse media specialist, with experience in implementing and overseeing change. Has a proven track record of exceeding performance expectations, always remaining customer focused whilst demonstrating creativity, adaptability and business acumen. Ambitious, responsible and intelligent with a professional, extensive and successful background in Digital. 

Currently studying a Post Graduate Diploma student in Digital Marketing at the Digital Marketing Institute.

Work experience

Castaclip GmbH

Aug 2014Dec 2015

Director Product Marketing & Insights

Initiated a full Google Analytics audit across existing web products generating a report advocating the transformation of the existing set up in order to more easily measure successes and capture issues in real time for faster resolution.

Introduced a new reporting framework capturing key KPI's enabling teams to understand and optimise video playback, ad operations and audience growth, motivating key stakeholders to use the data reported to assist in their development and continued success.

Fostering collaboration with key executive stakeholders allowed experimentation and subsequent clarification towards the focused requirements gathering of automated data needs for web and mobile products and marketing.

Listening to and observing business needs, founded internal consultancy providing direction on key mobile and web marketing strategies and 3rd party tools best suited to the business.

Communicating with product and marketing teams, successfully coordinated the planned app store launch including specified ASO (app store optimisation), publishing best practices and customer feedback protocol.

Performed in depth competitive analysis, market intelligence and customer intelligence research supporting marketing and product strategy and development. Levering primary and secondary research data including on-line questionnaires and metrics from exhaustive sources, wrote and presented 3 major industry reports: "Video on Demand - Competitive Overview" / "The Mobile Landscape" / "The Virtual Economy".

AOL | Huffington Post

Jun 2011Jul 2014

Head of Video - Europe

Directed video strategy across multiple business units including marketing, product, publishing, partnerships and ad operations driving audience growth and revenue leading to the overall success of AOL ON products across verticals including Huffington Post.

Launched several vertical specific video on demand services - Parendish, MyDaily, Huffington Post video and AOL On growing audiences and revenues across the business.

Managed key AOL content and business partners including the likes of ITN and SKY as well as monitor prospects allowing EU specific market requirements.

Provided expert video and audience analytical insights and reporting by strategically using multiple relevant platforms (Tableau, Omniture Discover and Google Analytics) improving video ad operations and increasing revenues and driving successful product development.

Global company expert and lead for music rights management and reporting. With the support of US data scientists and database administrators, built a new streaming server reporting framework leading to the outstandingly successful financial resolution to a rights management project.


Feb 2008Jun 2011

Snr. Manager Video - Europe

Answerable for the end to end Video On Demand (VOD) operations for AOL UK, Germany and France. Implementing highly effective day to day operations of the global video platform that enabled accelerated growth of AOL Europe as a lead in on-line video.

Managed partners and prospects alongside Editorial and Business Development bringing on new and successful partnerships growing video publishing adoption and subsequent views across AOL Verticals.

Localised product requirements ensuring language and legal needs were implemented correctly and to make certain engineering, product and project management were successful in delivering a new product and platform on time, and within budget.

Led continuous new product releases across the European sites providing training for the team as well as partners encouraging personal achievement and financial rewards.

Groove Mobile

Sep 2007Dec 2007


Delivered on schedule and budget a full review and recommendations of product and operational services. Detailed best practices for media metadata handling and digital asset ingestion, including managing 3rd party commercial metadata in order to provide enhanced music services.

Groove Mobile (US) (now part of Onmobile) a mobile music service. Including Full Track Mobile Downloads, Peer-to-Peer sharing and Personalized Music Recommendations, in addition to providing Personalized and Programmed Streaming Radio, Music Subscriptions, and more.

Blueprint Digital Ltd

Jan 2005Sep 2007

Head of Content Services

Effective development of operational processes to manage all major music labels and movie studio data. Processes built specifically around prominent systems designed by an outstanding development team using cutting edge digital content management ingestion systems built in house. Management of a team of 4 including a database administrator.

Blueprint is a specialist media services company developing unique distribution and digital rights management based solution for music, film and other media.


Feb 2003Dec 2004

Mobile Music Product Manager

Ahead of the game in bringing Shazam to the US. As a principal product development lead working closely with the development and business teams and 3rd party music data providers, built an outstanding music recognition product that was showcased on the Microsoft stand at the ITU Telecom World expo in Geneva (October 2003).

MusiKube - a NYC based start-up developer of music recognition and discovery solutions. Working closely with Shazam, the company developed a suite of mobile and web-based services that gave consumers the tools to capture music that interests them wherever and whenever they come across it.

MUZE INC. - New York

Jul 2001Dec 2002

Digital Publisher Liaison

Successfully built a proprietary Book Database through direct data partnerships with Publishers in under 12 months. Worked with Sales and Marketing teams to effectively build a new customer base with revenue going towards the business as opposed to 3rd party licensing.

Muze (now Rovi) - A B2B provider of media information, metadata, and digital preview samples that enable search, discovery, and purchase of digital entertainment content. Muze media information databases are used by businesses to support the sale of entertainment products – such as music tracks and albums, videos and DVDs, books, and video games – and to attract and retain subscribers to Internet, mobile, and social networking sites.

Muze UK

Jun 1999Jul 2001

Client Services Manager - Europe

Account management across European Media and eCommerce businesses including Amazon, Bertlesman and many others.



  • Leadership and management
  • Project and Product management - MS Project
  • Expert knowledge of digital media technologies & operational requirements
  • AdOps Tech (Adtech, Freewheel, Appnexus, Videoplaza...)
  • Content agreements & licensing (distribution/hosting/retail)
  • Multi platform CMS's
  • UX | User testing (A/B + MV)
  • Advanced in MS Office applications: Visio / MS Project / MS SQL Server
  • Excellent understanding of data transfer and manipulation
  • Bilingual spoken French


  • Mobile Marketing
  • Data Science / Visualisation
  • SEO / ASO
  • UX Design
  • PPC
  • CMS
  • Email
  • Video Production
  • Content Distribution
  • Social Tools

Analytics Platforms

  • Google
    • Web Analytics - (Certified) Advanced
    • Mobile Analytics (Certified) - Advanced
    • Core Reporting API - Advanced
  • Adobe Omniture + Discover - Advanced
  • Comscore - Intermediate
  • Tableau - Intermediate
  • Facebook Analytics - Intermediate
  • YouTube Insights - Advanced


Mar 2015Apr 2016

Post Graduate Diploma

Digital Marketing