Director Product Marketing & Insights
Initiated a full Google Analytics audit across existing web products generating a report advocating the transformation of the existing set up in order to more easily measure successes and capture issues in real time for faster resolution.
Introduced a new reporting framework capturing key KPI's enabling teams to understand and optimise video playback, ad operations and audience growth, motivating key stakeholders to use the data reported to assist in their development and continued success.
Fostering collaboration with key executive stakeholders allowed experimentation and subsequent clarification towards the focused requirements gathering of automated data needs for web and mobile products and marketing.
Listening to and observing business needs, founded internal consultancy providing direction on key mobile and web marketing strategies and 3rd party tools best suited to the business.
Communicating with product and marketing teams, successfully coordinated the planned app store launch including specified ASO (app store optimisation), publishing best practices and customer feedback protocol.
Performed in depth competitive analysis, market intelligence and customer intelligence research supporting marketing and product strategy and development. Levering primary and secondary research data including on-line questionnaires and metrics from exhaustive sources, wrote and presented 3 major industry reports: "Video on Demand - Competitive Overview" / "The Mobile Landscape" / "The Virtual Economy".