• Toronto ON

Sharmista Shetty

Summary

Marketing associate with over 1.5 years combined experience in administrative , marketing and testing environment.


Results driven with experience in social media, account management and research.


Created Test cases , Test plans , Test scripts for manual testing.


Receptive and responsive to change management with proven expertise in relationship management.


Work History

Work History

Marketing Associate

Feb 2015 - Feb 2016
Allied Media Inc

LearnGrid is Allied Media’s cost-effective, efficient, intuitive technology solution for  e-learning courseware deployment needs. It is an advanced Learning Management System (LMS) designed to quick start an  organization's e-learning initiative and deliver fast, measurable and ongoing return on investment.

  • Created various systematic marketing reports on a regular basis: monthly event reports which analyzed, measured booking patterns, audience profiles, email marketing, search engine marketing, and various other campaigns.
  • Maintained and improved Search Engine Marketing in Google, Yahoo, and MSN.
  • Responsible for all website edits and updates using the  Content Management System (CMS).
  • Championed social media efforts which include dLinkedIn, Twitter, Face book, social bookmarking, and various blogs to generate traffic to company websites, improve search engine optimization, and create revenue.

Marketing Intern

May 2010 - Jul 2010
The Tata Power Co. Ltd

Assisted in the design of the consumer profile based“ Customer Acquisition Process” for The Tata Power Company Limited in Mumbai which briefly highlighted the following aspects-

  • Creation of Licensed Electrical Contractor Gradation Bank in order to provide encouragement and incentives to the electrical contractors.
  • Plans and schemes to enhance customer Loyalty.
  • Design of Incentives package offered to Customers and Opinion leaders in order to boost sales of Customer's pain points and suggestions of ideas to mitigate them.

Education

Education

Masters in Business Administration

2009 - 2011
Oriental Institute of Management

Bachelors in Business Administration

2006 - 2009
Bhavans College