The areas explored are Computational Algorithms and Modelling, Development of Simulated Imaging Models in Matlab and Point Spread Function (PSF).
Research Interests in Marketing: Corporate Social Responsibility initiatives and Brand Management.
Contextual effects on discount sizes.
Online Advertisements, Digital Brand Marketing and its implications.
Christopher Berry, Amaradri Mukherjee, Scot Burton, Elizabeth Howlett, (in press). A COOL Effect: The Direct and Indirect Impact of Country-of-Origin Disclosures on Purchase Intentions for Retail Food Products, Journal of Retailing
Chakroborty, C., Mitra, T., Mukherjee, A., & Ray, A. K. (2009). CAIDSA: Computer-aided Intelligent Diagnostic System for Bronchial Asthma. Expert Systems with Applications, 36(3), 4958-4966
Mukherjee, A., Mitra, T., Chakroborty, C., & Ray, A. K. (2008). Disease Probability Estimation Using Neural Networks for Asthmatic Patients. International Journal of Computational Intelligence and Healthcare Informatics, 1(1), 17-23
Preza, C., Yuan, S., Hunter, M., Mukherjee, A., Crosby, L., & Waters, C. (2011). Investigating the Use of Structured-Illumination Microscopy as Implemented in the Zeiss ApoTome Attachment to Image Thick Lung Tissue Slices. Paper presented at Focus on Microscopy, Konstanz, Germany.
Preza, C., Mukherjee, A., Myneni, V., Crosby, L., & Waters, C. (2010). 3D Cell Imaging with Computational Optical-Sectioning Microscopy and Structured-Illumination Microscopy. Paper presented at Focus on Microscopy, Shanghai, China.
Mukherjee, A., Yuan, S., Hunter, M., Crosby, L., Waters, C., & Preza, C. (2010). A Study of Image Resolution in Images Acquired From Thick Rat Lung Slices Using Structure Illumination Microscopy. Paper presented at Memphis BioImaging Symposium, Memphis, USA.
Mukherjee, A., & Preza, C. (2010). Computational 3D Fluorescence Microscopy Imaging. Paper presented at the OSA Imaging Systems (IS), Arizona, USA.
Mukherjee, A., Myneni, V., Crosby, L., Waters, C., & Preza, C. (2009). Improved 3-D Microscopy Imaging through Computational Methods. Paper presented at Memphis Bio-imaging Symposium, Memphis, USA.
Amaradri Mukherjee, (2015). A Man is Known by the Company He Keeps: An Associative Network Perspective on CSR Initiatives, Southeast Marketing Symposium
Amaradri Mukherjee, Subhash Jha, Ronn Smith, (2015). Time Marches On: Effects of Temporal Orientation, Time of Release, and Discount Sizes on Purchase Intentions, American Marketing Association Proceedings, 26: 32-33
Christopher Berry, Amaradri Mukherjee, (2015). Where Was the Animal Born, Raised, and Slaughtered? The Inferential Mediation Effects of COOL on Purchase Intentions, American Marketing Association Proceedings Marketing and Public Policy 25: 9-10
Amaradri Mukherjee, Anna Turri, Ronn Smith, (2014). Branding a Brand: The Impact of Novel Technology on Brand Perceptions, Society for Marketing Advances Conference, 3: (200-201)
Amaradri Mukherjee, Thomas Jensen, (2014). SOSI: Measuring Consumers’ Susceptibility to Online Social Influence, Society for Marketing Advances Conference, 3: 121-122
Christopher Berry, Amaradri Mukherjee, (2014). COOL Effects: How Does Country-of-Origin Labeling on Meat Products Affect Purchase Intentions?, Society for Marketing Advances Conference, 3: 128-129
Amaradri Mukherjee, Ronn Smith, (2014). Looking for a Better Future: The Impact of Consumer’s Temporal Orientation on Corporate Social Responsibility Perceptions, American Marketing Association Proceedings, 25
Van Pelt, N., Mukherjee, A., & Jensen, T. D. (2014). “The Effect of Compensation Disclosures and Advertisements in an Online Product Review on Readers’ Perceptions of the Endorser, Site, and Product”,. In Marketing Public Policy Conference.
Mukherjee, A., & Smith, R. J. (2014). Looking for a Better Future: The Impact of Consumer’s Temporal Orientation on Corporate Social Responsibility Perceptions,". In AMA Summer.
Mukherjee, Amaradri, and Thomas D. Jensen. 2015. “Knowledge is Power: The Effect of Compensation Disclosures, and Product Knowledge on Readers’ Perceptions of the Endorser, and Product” in SMA.
Mukherjee, Amaradri, and Ronn J. Smith. 2015. “A Man Is Known By the Company He Keeps: Spillover Effects of Corporate Social Responsibility among Brands.” in SMA.
Jha Subhash, and Mukherjee, A. 2015. “Enhancing Job Outcomes in a Trade Show: Interactive Effects of Management Support" in SMA.
Mukherjee, A., & Jensen, T. D. (2015). I Disclose: Effects of online disclosures on Consumer’s decision making. Target JPPM.
Mukherjee, A., Jha, S., & Smith, R. J. (2015). Time Marches On: Effects of Temporal Orientation on Discount Size. Target JR
Mukherjee, A. & Smith, R. J. (2015). Doing Good for Friends: CSR in Supply-Chain. Target JR
Smith, R. J., Mukherjee, A., & Turri, A. M. (2015). RFID: Branding a Brand. Target Psychology and Marketing.
Best Graduate Student Teaching Award (Walton College of Business) March 2015
Best Poster Presentation, MEMBIS, Memphis, TN November 2009
Best Innovative Science Project, Birla Institute of Technology, Kolkata, India January 2007
Winner of Inter College Debate, West Bengal, India February 2005-February 2008
Introduction to Marketing
Selling and Sales Management
Graduate Assistant, Technical Support January 2011-Present
Research Assistant, Electrical Engineering January 2009-December 2010