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Work History

2014Present

Founder, Chief Story Strategist

TheNewQuo.com

The New Quo is a culture and communications consultancy helping leaders and companies rebrand and rewrite their voice to convey their unique purpose, navigate change, gain buy-in, and create status-quo breaking communications that shift hearts, mindsets, and culture for the better.

  • Generated 1.3M social media impressions on blog through copywriting and paid media.

  • Taught 302 small business owners/entrepreneurs the science of storytelling through proprietary frameworks at conference and company workshops for professional development and business communication goals on the topics of change, culture, confidence, and inclusion.

  • Helped Cepi Style, a company providing fashion for high-achieving women, 2x their average monthly Instagram likes from 120 to 322 likes in one month, and to 650 likes in two months with no paid media through social media and LinkedIn copywriting.

  • Helped Breakthrough, a non-profit fighting against violence against women, double their email open rates from 8% to 14% through creative ideation, content strategy, and email copywriting cadence. 
Jan 2015June 2019

Director of Strategy

Gizmodo Media Group (Formerly Gawker Media)

Lead branded content strategy, storytelling, sales positioning and marketing ideation for advertising partners, helping secure 5.6M profits for company through leading creative brainstorms, audience research, proposal copywriting and client pitching.

  • Clients included Amazon, Mailchimp, Netflix, Intel, Canon, Holiday Inn, Jack Daniels, Toyota, Fox, General Mills, General Motors, PUMA, Porsche, Microsoft, P&G, and McDonalds.
May 2015Nov 2015

Associate Marketing Manager

Quartz

Produced content marketing and display campaigns for a fast-growing, global business news start-up with a variety of blue-chip advertising partners. Assisted in securing $822k in advertising dollars and new partnerships for the company in 7 months. 

  • Led creative ideation on content ideas and campaign tactics, leading brainstorms, and proposal writing.
  • Developed strategy of each campaign including email promotion, custom content strategy, and high-impact digital display ads. 
  • Managed logistics and execution of integrated campaigns and communications for 17 clients, while coordinating deliverables of internal teams as well as external partners.
Sep 2013Feb 2015

Media Associate

Blue State Digital

Created and managed direct response paid media campaigns for non-profits, advocacy organizations, and brand clients, ranging from $40K to $1.6 MM in budgets.

  • Developed audience, targeting strategies, and wrote ad copy for client campaigns. Drove an average of 20,000 email sign ups per campaign.
  • Implemented and optimized dozens of ads in Facebook, Twitter, Google Search, and Display ads with major publications. Managed vendor relationships and contracts with numerous publications, reducing contract costs.
Jun 2011Sep 2013

Campaign Manager

DoSomething.org

Created cause marketing campaigns to inspire young people to take action for social good in partnership with major brands. Launched eight campaigns on and offline on various social causes, engaging over 300K+ people under the age of 25.

  • Crafted campaign strategy and wrote all website, email, blog, and text message copy across a number of causes including teen homelessness, men's health, poverty, and discrimination.
  • Developed fundraising pitches, acquiring a $300,000 grant from the Walmart Foundation. 
  • Created and managed offline tactics, from planning events to launching guerilla marketing, to promoting campaigns. Led structure and strategy of eight microsite build while managing a team of creatives from developers to designers. 

Education

Aug 2006May 2010

Policy Analysis and Management, Bachelor of Science

Cornell University

Interests

Spin enthusiast//Funk music singer//Reality tv show winner//Creator of TheNewQuo.com