Project managed, executed, and wrote copy for various content marketing and paid media campaigns including website, blog, email, video, and social media copy.
- 470 Ocean Avenue, New York, NY
- [email protected]
The New Quo is a narrative intelligence consultancy helping leaders use the psychological power of story to communicate with deeper purpose and influence to achieve their goals through training and content marketing:
Generated 3.9M social media impressions on blog through copywriting and paid media.
Taught 440 business leaders and entrepreneurs the science of storytelling for behavior change through proprietary frameworks at conferences and webinars on the topics of culture change, confidence, and unconscious bias.
Helped Cepi Style, a company providing fashion for high-achieving women, 2x their average monthly Instagram likes from 120 to 322 likes in one month, and to 650 likes in two months with no paid media through social media and LinkedIn copywriting.
Led branded content strategy, storytelling, sales positioning and marketing ideation for advertising partners, helping secure 6.5M profits for company through leading creative brainstorms, audience research, proposal copywriting and client pitching.
Produced content marketing and display campaigns for a fast-growing, global business news start-up with a variety of blue-chip advertising partners. Assisted in securing $822k in advertising dollars and new partnerships for the company in 7 months.
Created and managed direct response paid media campaigns for non-profits, advocacy organizations, and brand clients, ranging from $40K to $1.6 MM in budgets.
Created cause marketing campaigns to inspire young people to take action for social good in partnership with major brands. Launched eight campaigns on and offline on various social causes, engaging over 300K+ people under the age of 25.
Spin enthusiast//Funk music singer//Reality tv show winner//Creator of TheNewQuo.com