Christina Blacken

Lead branded content strategy, storytelling, and marketing ideation for advertising partners, helping secure 1MM+ profits for company to date through creative brainstorms and proposal writing.

Produced content marketing and display campaigns for a fast-growing, global business news start-up with a variety of blue-chip advertising partners.

• Assisted in securing $822k in advertising dollars and new partnerships for the company in 7 months through creative ideation on content ideas and campaign tactics, leading brainstorms, and proposal writing.
• Developed strategy of each campaign including email promotion, custom content strategy, and high-impact digital display ads. 
• Managed logistics and execution of integrated campaigns and communications for 17 clients, while coordinating deliverables of internal teams as well as external partners.

Created and managed direct response paid media campaigns for non-profits, advocacy organizations, and brand clients, ranging from $40K to $1.6 MM in budgets.

• Developed audience, targeting strategies, and wrote ad copy for client campaigns. Drove an average of 20,000 email sign ups per campaign.
• Implemented and optimized dozens of ads in Facebook, Twitter, Google Search, and Display ads with major publications. Managed vendor relationships and contracts with numerous publications, reducing contract costs.

Created cause marketing campaigns to inspire young people to take action for social good in partnership with major brands. Launched eight campaigns on and offline on various social causes, engaging over 300K+ people under the age of 25.

• Crafted campaign strategy and wrote all website, email, blog, and text message copy across a number of causes including teen homelessness, men's health, poverty, and discrimination.
• Developed fundraising pitches, acquiring a $300,000 grant from the Walmart Foundation. 
• Created and managed offline tactics, from planning events to launching guerilla marketing, to promoting campaigns. Led structure and strategy of eight microsite builds.
• Managed deliverables from developers, designers, community managers, partners, and sponsors for each campaign.