Stephen B. Colwell II

Established creative agency to deliver complete brand strategies and value propositions that align uniquely with each client’s business objectives. Manage and lead key client acquisition, projects, strategy, operations, sales, and marketing. Direct internal and external production team of designers, programmers, and copywriters. Manage multiple projects, develop detailed project road-maps and specs, and define clear benchmarks and milestones while ensuring budget and resource discipline.

• Rapidly realized 200% YOY revenue growth for agency. Secured marketing contracts valued at $25K to $200K+. Provide leadership and support to project teams including written creative briefs, direction, technology platforms, project management methodologies, and deadlines to facilitate goal attainment.
• Launched new client company and product line from scratch. Defined strategic vision, brand, and market strategy for Hong Kong based multi-national company entering the US market. Conceptualized client's vision, wrote full product plan and brand development plan, and crafted brand message, including company name, positioning, and go-to-market strategy and tactics to align with the US market. Developed mobile strategy and content streaming services for B2C offer. Currently producing all marketing and brand assets.
• Developed Complete Project Infrastructure by maximizing technology and accountability methods for efficient work flows. Installed organizational systems and processes to drive new client onboardng, streamline contract process, and efficiently move projects through every phase (pre-production, production, delivery).
  

Partial Client List: True Pursuit Global (app-driven personal development start-up), Matrix Visual (nationwide event production company), Mastermind Vodka (Mid-West Spirits), Clar8ty (Direct Sales consumer products), Preferred Trust (Financial Services)

Launched and managed full-service agency specializing in B2C consumer product campaigns. Lead client acquisition, business development, sales, and marketing functions while overseeing all projects, vendors and team members responsible for project management, design, content, and programming. Drive mission to meld client objectives with high-volume lead generation and customer acquisition to deliver end-to-end market penetration for one or more client products. Employ innovative approach, incorporating demand and sales funnel analytics, business intelligence, sales and marketing alignment, and closed-loop processes to improve conversion rates and refine demand strategy. Champion lean methodology, rapid iteration, and prototyping to stay ahead of the market.

• Spearheaded the strategies that resulted in agency growth from zero to $1M by 2010, with robust clientele of start-up and established businesses, including a $50M direct sales company with a dedicated marketing team of 5 years.
• Acquired key agency clients through strategic targeting, lead strategy, and sales and business development, including service offer development, packaging, pricing, website, and brand development. Implemented lead nurturing campaigns and marketing automation tools that improved efficiency, shortened sales cycle, and drove YOY sales growth.
  
• Developed and managed multiple national campaigns for clients, improving marketing productivity and performance by building, integrating, and optimizing demand funnel. Executed data-driven strategic marketing campaigns that delivered outstanding results and sustained growth via customer acquisition, lead generation, traffic building, project management, creative development, and custom programming.
  • • Increased key client revenue from $10M to $50M annually in 18 months and built sales team from 300 to 1,200 independent sales reps through marketing and sales overhaul, including development of marketing and brand message, sales force training, automation, and lead nurturing funnel.
    • Developed B2C customer acquisition campaigns for 2 clients, generating 2K and 1K new trial customers respectively in less than 30 days.

• Captured $100M Wellness company by creating inspiring presentation and demo with positioning statements and differentiators that encompassed client's core messaging, leveraged customer pain points, needs, and personas, and educated on benefits and advantages. Created entire marketing infrastructure that helped propel client's success.
  

Partial Client List: Wellness.com (top 5 health directory nationwide), Coldwell Banker Real Estate, Ameriplan (National dental benefits), New Earth Nutritionals, USANA Health Sciences, Trivita, Xocai, Ardyss International.

Joined early stage company and promoted to establish and run the entire sales department. Hired, trained, and managed sales team selling 6-figure web development and IT solutions contracts, including CRM/marketing automation software installations.

• Ranked top sales producer for 4 years and delivered several millions of dollars in revenue. Consistently exceeded sales performance targets as individual contributor and led sales team to exceptional profit performance.
• Co-developed, sold, and managed $50K+ certified partner licensees (value added reseller program). Worked with IT providers to position software offerings as a profitable solution. Created and installed replicating marketing campaigns into client sales systems.