IMMEDIA CREATIVE, CO-FOUNDER, CMO
Full-service brand development agency
Established creative agency to deliver complete brand strategies and value propositions that align uniquely with each client’s business objectives. Manage and lead key client acquisition, projects, strategy, operations, sales, and marketing. Direct internal and external production team of designers, programmers, and copywriters. Manage multiple projects, develop detailed project road-maps and specs, and define clear benchmarks and milestones while ensuring budget and resource discipline.
- Rapidly realized 200% YOY revenue growth for agency. Secured marketing contracts valued at $25K to $200K+. Provide leadership and support to project teams including written creative briefs, direction, technology platforms, project management methodologies, and deadlines to facilitate goal attainment.
- Launched new client company and product line from scratch. Defined strategic vision, brand, and market strategy for Hong Kong based multi-national company entering the US market. Conceptualized client's vision, wrote full product plan and brand development plan, and crafted brand message, including company name, positioning, and go-to-market strategy and tactics to align with the US market. Developed mobile strategy and content streaming services for B2C offer. Currently producing all marketing and brand assets.
- Developed Complete Project Infrastructure by maximizing technology and accountability methods for efficient work flows. Installed organizational systems and processes to drive new client onboardng, streamline contract process, and efficiently move projects through every phase (pre-production, production, delivery).
Partial Client List: True Pursuit Global (app-driven personal development start-up), Matrix Visual (nationwide event production company), Mastermind Vodka (Mid-West Spirits), Clar8ty (Direct Sales consumer products), Preferred Trust (Financial Services)