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         Maria Zaragoza

RETAIL MANAGEMENT

 Sales+ Business development+Marketing

20132014

Manager

B London Boutique

Accountable for business planing, process improvement and marketing activities.

Monitored and review sales, team performance and market tendencies KPI analysis
Initiated direct-mail campaign that increased average number of purchases from two to four per year
Trained and developed inexperienced sales staff to perform among top 10% of sales producers
Established company's first customer database, equiping with tools to plan, implement, and carefully monitor success of marketing campaigns
Initiated a telephone “thank you” campaign that increased repeat customer purchase by 25%
Organized special events for customers, press, bloggers to the launch of new products, promotions. Featured in magazines as Elle UK, Grazia, Cosmopolitan, Marie Claire

20102013

Assistant Manager

JOY

 Set sales goals, formulate marketing strategies, presented features and benefits, stock transfers, stock control, merchandising/display.

Evaluated employee productivity, uncovered untapped potential, and maximized performance, improved sales 33% over the previous year
Improved staff retention at high turnover store, having managed expectations, prevented issues, tracked and rewarded employee progress
Increased customer-retention figures from 70 to 94% increasing profits

20102009

Customer Service Advisor

Lebara

 Liaise with customers, including multi-lingual telephone and written correspondence, handling queries and claims whilst taking responsibility for investigations. Investigate international queries to ensure quality is always of a high standard.

Implemented direct-mail follow-up program for new customers, data reflects a 55% increase in repeat customers
Translated marketing material into Spanish, gaining dominant presence in markets left virtually ingnored by competitors
Improved customer satisfaction ranking from #10 to #3 among 12 branches

20092007

Administrative Assistant

CLUSTER Foundation for Protection & Conservation

 Multi-faceted role providing administrative support to the President and Vice-President. Key accountabilities included preparing reports, meeting planning, maintaining vacation/absenteeism, planning and coordinating travel arrangements.
Created a new “find it fast” system for file checkout; idea has eliminated frequent two-hour searches for missing files
Redesigned office layout, pairing support units with assigned managers for faster access and communication
Scheduled appointments and maintained the office calendar for supervisors and co-workers
Updated and maintained data base using Excel, Access

Skills

Customer Analysis/Relationship-building

Foreign languages

Email marketing

Analytics

Management

Handle challenging situations

Communication

Make decision based on company and team goals

Operational

Time management

Organizational

Perseverance

Education

20152015

Managing Fashion and Luxury Companies

Bocconi University
20072005

Environmental Chemistry

Centro Integrado de Formacion y Experiencias Agrarias

    Interest

  • Business development
  • Technology
  • Marketing