Maria Zaragoza

  • Vancouver BC
         Maria Zaragoza


 Sales+ Business development+Marketing

Work experience
2013 - 2014


B London Boutique

Accountable for business planing, process improvement and marketing activities.

Monitored and review sales, team performance and market tendencies KPI analysis
Initiated direct-mail campaign that increased average number of purchases from two to four per year
Trained and developed inexperienced sales staff to perform among top 10% of sales producers
Established company's first customer database, equiping with tools to plan, implement, and carefully monitor success of marketing campaigns
Initiated a telephone “thank you” campaign that increased repeat customer purchase by 25%
Organized special events for customers, press, bloggers to the launch of new products, promotions. Featured in magazines as Elle UK, Grazia, Cosmopolitan, Marie Claire

2010 - 2013

Assistant Manager


 Set sales goals, formulate marketing strategies, presented features and benefits, stock transfers, stock control, merchandising/display.

Evaluated employee productivity, uncovered untapped potential, and maximized performance, improved sales 33% over the previous year
Improved staff retention at high turnover store, having managed expectations, prevented issues, tracked and rewarded employee progress
Increased customer-retention figures from 70 to 94% increasing profits

2010 - 2009

Customer Service Advisor


 Liaise with customers, including multi-lingual telephone and written correspondence, handling queries and claims whilst taking responsibility for investigations. Investigate international queries to ensure quality is always of a high standard.

Implemented direct-mail follow-up program for new customers, data reflects a 55% increase in repeat customers
Translated marketing material into Spanish, gaining dominant presence in markets left virtually ingnored by competitors
Improved customer satisfaction ranking from #10 to #3 among 12 branches

2009 - 2007

Administrative Assistant

CLUSTER Foundation for Protection & Conservation

 Multi-faceted role providing administrative support to the President and Vice-President. Key accountabilities included preparing reports, meeting planning, maintaining vacation/absenteeism, planning and coordinating travel arrangements.
Created a new “find it fast” system for file checkout; idea has eliminated frequent two-hour searches for missing files
Redesigned office layout, pairing support units with assigned managers for faster access and communication
Scheduled appointments and maintained the office calendar for supervisors and co-workers
Updated and maintained data base using Excel, Access



Customer Analysis/Relationship-building

Foreign languages

Email marketing



Handle challenging situations


Make decision based on company and team goals


Time management




2015 - 2015

Managing Fashion and Luxury Companies

Bocconi University
2007 - 2005

Environmental Chemistry

Centro Integrado de Formacion y Experiencias Agrarias


  • Business development
  • Technology
  • Marketing