Accountable for business planing, process improvement and marketing activities.
Monitored and review sales, team performance and market tendencies KPI analysis
Initiated direct-mail campaign that increased average number of purchases from two to four per year
Trained and developed inexperienced sales staff to perform among top 10% of sales producers
Established company's first customer database, equiping with tools to plan, implement, and carefully monitor success of marketing campaigns
Initiated a telephone “thank you” campaign that increased repeat customer purchase by 25%
Organized special events for customers, press, bloggers to the launch of new products, promotions. Featured in magazines as Elle UK, Grazia, Cosmopolitan, Marie Claire