Work History

Work History
2009 - 2015

Vice President, Managing Director

Osborn Barr Communications

St. Louis, Missouri

Business unit lead for approximately 15 (out of 20 total) agency accounts, including three of our largest clients and representing over a third of total agency revenues.  My business unit encompasses several practice groups, with over 60 of the agency's total 140 employees, including animal health, equipment/outdoor, and our Kansas City accounts.  Responsibilities include contract negotiation/ pricing and direct P&L management of all agency services including account planning, public relations, media and creative.

Initially recruited to develop and lead the agency's Account Planning department, later integrated into each of the three business units.  Key contributor to new business, participating in several successful pitches in the last year as well as cultivating organic growth between 10 and 30% with existing clients.

2006 - 2006

Account Director, McDonald's Europe

Creata

London, United Kingdom

Originated and implemented premium programs for McDonald's Happy Meal campaigns, outpacing competitors such as The Marketing Store in client presentations/ pitches.  Launched "Kid Inventor Challenge" to connect moms and kids to McDonald's through contests to invent the next Happy Meal toy.  Analyzed campaign effectiveness using metrics such as product sales and consumer perceptions.

2001 - 2003

Senior Vice President/ Account Director

Leo Burnett

Handpicked by Agency president to lead the creation of a strategic business plan to implement our newly formed agency mission.  Developed key account plans including revenue/ profitability targets, product quality goals and operational improvements as part of the plan, and directed all aspects of service delivery during transition to the new agency model.  Cemented agency's ability to compete during market shift from commission to fee-based revenue model by analyzing and optimizing agency processes and related costs.  Piloted and refined strategic initiatives with select key accounts, including McDonald's, Kellogg's and Procter & Gamble.

1996 - 2003

Multiple Positions (see below)

Leo Burnett / Publicis Groupe

Chicago, Illinois

1999 - 2001

Vice President, Director of Media Systems

Starcom-Mediavest Group

Worked directly with Starcom CEO to re-brand and launch Leo Burnett's media department as a separate business.  Product Manager for proprietary applications developed to provide all agency clients with superior media planning and reporting tools.  One of eight pitch team members for General Motors media business, successfully securing $2B in media billings and the single largest media consolidation during that time period.

1996 - 1999

Vice President, Media Director

Leo Burnett

Recruited from previous employer during consulting project to manage the $300M McDonald's media account, successfully restoring the strained account relationship by resolving a serious budget error inherited from predecessor.  Completed media training in record time and directed all aspects of the 26 person team, including media planning and buying across all channels and encompassing both the Adult and Youth business.  Worked directly with McDonald's global and regional marketing executives and client media directors.  Developed processes and tools to support client budgeting and reporting, piloting with McDonald's and implementing across all agency clients, including Procter & Gamble and Kellogg's.

1988 - 1996

Public Accounting - Audit and Consulting Manager

Price Waterhouse & Arthur Andersen

Managed audits and financial systems consulting projects for sports teams (including Minnesota Vikings and Timberwolves, St. Louis Cardinals) and marketing companies (including Carlson Marketing Group, Carlson Travel, Cargill and Leo Burnett).

Education

Education
1984 - 1988

Bachelor of Science in Business Administration

Saint Louis University

Graduated Magna Cum Laude

Dual majors in Accounting and Finance

Certifications

Certifications
1990 - Present

Certified Public Accountant (Non-Practicing)

State of Minnesota