·        Handle monthly billing of over Rs. 22 lakh with help of 14 executives (Heading operations of Technology Practice SBU in Mumbai)

·        Existing clients included Aptech Limited, Oracle Financial Services Software, Websense, 3i Infotech, Rolta, Cellcast, Hexaware, Gemalto, Ybrant Digital, Allied Digital, Glodyne Technoserve, Kale Consultants, etc., also manage 360^o PR under the India mandate of Waggener Edstrom clients such as Lifesize & BMC Software

·        Within the technology practice have specific experience of working with clients in the education, web; data & digital security, GIS, infrastructure management, Business Service Management, IT services and consultancy, consumer electronics, media & digital marketing space

·        Additionally manage internal training of executive on various PR and soft skills

·        Introduced processes to enhance account management and improve team productivity such as ‘Online Daily Reporting Platform’ for executives, ‘Media Adoption Program,’ ‘Centralized media database, Standard Operation Procedures (SoPs) etc 

·        Handled billing of over Rs. 8 lakh with the team comprising of a Senior Consultant, Consultant and two Associates.

·        Clients included VSoft, Euronet, JDA Software, ICICI Prudential Life Insurance, ICICI Lombard, Bharati Shipyard, Mumbai SEZ etc.

• For “Express Hospitality” and “Express Travel World”, India’s foremost Hospitality and Travel Business Magazines
• Wrote extensively on the Indian Hospitality industry, covering various verticals likes Housekeeping, F&B, Security, IT, Engineering, Purchase and interviewed industry veterans like Chef Vernon Coelho, Shatabhi Basu and BP Sahni amongst others. Copy editing news and feature articles sent by bureaus

• Managing the end-to-end execution of public relation activities involving F&B events like food festivals and other developments in the hotel, managing positive media relations, organizing familiarization tours.
• Liaison with Advertising agencies in media planning and budgeting.
• Editing the in-house communication and keeping the pressroom / news and events section updated at all times on the corporate website.
• Responsible for a PR Assistant, Advertising Agency and Graphics Design Agency. The job also entailed directing of freelance marketing communications professionals like printers, suppliers and copywriters

Achievements

• Honored with the award of “The Star of the Year” for achieving record sales of Rs. 12 lakhs single handedly for the New Year’s Eve Party of 2005.
• Honored with the “Trainer of the year” Award for the year 2005
• Launched the first in-house newsletter of The Resort
• Trained over 250 associates in the period of six months in the areas of Leadership, Motivation, Service Excellence, Team Building, Time Management, Positive Attitude, Grooming and Managing Work Place Conflicts.

• Developing Target Customer Profile.
• Responsible for the relationship between the agency and the client.
• Communicating the client’s brief to the creative team.
• Arranging Pre-Production meeting to coordinate the efforts of creative team.
• Getting the client’s approval on artwork, the budget and the media plan

Managing the entire gamut of the publication, including Subbing, Reporting, Editing Articles, Covering News & Events, Interviewing High Profile Corporate and Government Personalities, Supervising Advertising, Circulation and building PR.

Achievements

Considerable experience in taking interviews of high authorities from the Shipping Industry (interviewed Mr. Shatrughan Sinha – then Shipping Minister, Mr. D.T. Joseph, Shipping Secretary, Mr. G.S. Sahni, Director General of Shipping, Mrs. Neera Malhotra, Dy. Director General of Shipping, Mr. Shrivastava, Chairman Shipping Corporation of India.)  Have written/edited articles on current topics on Shipping, Maritime Training, health articles etc.  

• Writing, reporting and editing on the Indian Shipping Industry. Generating content and design ideas for regular pages in the magazine. Interacting with PR agencies, publishers, contributors and photographers.