Vichitra Armstrong

Intercontinental Hotels Group Plc, expanded its portfolio brands of properties from Budget, Middle to Luxury spanning widely across the globe. A FTSE 100 listed Company-UK. Sarova Hotels Group, privately owned, with presence in Kenya, US & UK.

Key Achievements:

•Achieved revenue targets, optimised all revenue streams & referrals by 18%•Met consistently pursuit of specific targets within agreed budgetary plans •Planned & executed sales and marketing strategy for the business•Profile raising activities at trade fairs & exhibitions oversee group's PR activities•Regional coverage; Europe, North & South Americas, Middle East & Africa•Retention of existing accounts & development of new business development•Established strong relations with key local & international clients at senior level•Managed a small team of proactive sales & marketing staff, worked in close synergy with the operational and events team to exceed targets.

Notes:

Territory Coverage; Europe: United Kingdom, Scandinavia, Holland, France, Germany, Spain & Italy. North & South America: Canada, United States, Mexico, Argentina, Chile & Brazil. Middle East: United Arab Emirates, Kuwait, Bahrain, Qatar & Oman

Property companies: Hargreaves Newberry Gyngell, NRG, Cluttons, Allsop & Co, Sir Robert McAlpine, Conway Relf, Barclays Property Investment, Hampton Lambert Smith, Aberdeen Asset Management, Henley Centre/WPP, Colliers CRE.

Key Achievements:

•Tactical collaboration and cooperation across key partners & stakeholders•Formulated regional sales plan & research to understand local opportunities•Conducted competitor analysis with pricing structure and incentives•Developed robust sales pipelines & secured monthly conversion business targets •Challenged status quo, to drive change & responsiveness to business demands •Built extensive network of internal/external business contacts and partnerships•Directed advertisement & design agencies for marketing collateral production •Extensive campaign planning & execution across all channels with significant acquisition and retention achievement

Notes:

Interim Assignments Contractor - Freelance, Real Estate/Property & Media Sectors; Commercial, Residential Investment, Media Advertisement & Research companies. Provided Sales, Marketing, Business Development solutions, support & services for various companies.

The objective of the IIMP® is to develop Internationally Accepted Marketing Standards that are of high-quality, practical, enforceable and comprehensive. The standards will implement best practices, polices and accountability. Seeking Institutions for partnerships and accreditations.

International Advisory Council for the Marketing Profession (IACMP) represents 155 countries, which consists of a broad cross-section of academic leaders, consultants and business professionals with extensive experience and expertise in the marketing field.

IIMP® accreditation CMMP® (Certified Marketing Management Professional) is a globally-recognized and well respected measure of professional and academic excellence in the practice of marketing. The designation is validation that a professional in the field of marketing has successfully demonstrated competency in the knowledge, skills and abilities required to practice marketing effectively in today's business arena.

Various companies: Compass Group Plc, UK Department of Transport, Cross Rail, Transport for London, UK Parliament, Carillion Plc, The Open University, The Church of Scotland World Mission & Charity, Alpha Plus/St Andrews Ltd, The Lloyds Group Plc, Aqua Scotland Ltd, Compass Group Canada

Key Achievements:

•Maintained strong client account relationships through consultative approach •Created successful proposals, presentations for potential prospective clients •Produced publications of monthly magazine, weekly & daily newsletters •Executed online, print, billboards, radio & regional television advertisements•Refocused marketing strategy on ecommerce and digital media •Developed & implemented the sales strategy, maintain & drive growth•Developed & implemented the marketing & public relations strategy •Business executive support for project& programme management/corporate office projects and local development

Notes:

Interim Assignments/Contractor - Freelance, Various Industry Sectors: Financial Services, Support Services, Education, Government, Charity/ Non Profit. Provided Sales, Marketing, Business Development solutions, support and services.

Private fine dining restaurant operating company. Due to one of its brands enormous success the founder planned to expand the concept in overseas city locations. Other new dining brand concepts on the drawing board, London, New York, Dubai, Paris etc

Key Achievements:

•Increased business sales by 15%, target set for year achieved•Improved and sustained high financial performance, target set at £5m•Successfully promoted & marketed to key target business segments•Raised profile & visibility through PR events & promotional activities•Maximised operational efficiency, lower cost to serve and ensure profitability•Liaised & shaped team synergy & commitment between key colleagues •Assisted Operational team with optimising revenue/yield management •Effectively balanced the need to meet and/or exceed customer expectations and the need to maximise profitability for the business long term

Notes:

Acted as sales and marketing agency to Business units: strategic & tactical planning, implementation of activities, directed business generation, marketing, ebusiness, branding, design, interiors, operations & business sustainability

Sodexo UK Ltd (2001-2003) employs 315,000 in 74 countries, with over 24,700 sites & Compass Group Plc

(2004-2005) over 375,000 employees, in more than 90 countries. Both provide a wide range of support services

& contract catering. NYSE US/Euronex Paris & FTSE100 UK listed respectively.

Key Achievements:•Managed a diversified portfolio of 30 venues (contracts) valued £8m •Successful coordination and management of 30 liaison staff•Achieved target set for each individual contract totalled ₤1m new business•Increased new business, referrals & retention of contracts portfolio £8m•Spearheaded the ongoing drive for significant new business growth•Won major conference, facilities, catering and vending contracts•Generated leads, identified & created contact list of potential new prospects•Negotiated the business terms & support the legal team in executing sound winning Partner/Client contract agreements.

Notes:

Business & industry and government division. Managed a portfolio of 30 contracts value £8m. Generated Conference & Hospitality B2C business as well as generating new B2B business out sourcing; catering,vending, reception,security & facilities contracts.