Ilene Rosenblum's VisualCV - Ilene Rosenblum

View My VisualCV Online: http://www.visualcv.com/ilenerosenblum

Ilene Rosenblum
Digital Media Developer and Consultant

The Jerusalem Center for Public Affairs

Jerusalem, Israel

Feb 2010 - Present

Internet Marketing Coordinator

I maintain the Jerusalem Center websites, social media accounts, and newsletter marketing efforts with the Publications Department team.

Accomplishments include:

Launching the Daily Alert blog
Creating an "In the News" box to draw readers to target articles
Conceptualizing and coordinating development of Jerusalem Quiz
Conceptualizing and developing a website for the new book Critical Security Needs for a Viable Peace; Marketing related video, netting more than 150,000 (English and Hebrew)
Improved user interaction on Facebook Fan Page: doubling number of fans from 913 to 1,834 between February and July 2010; added custom landing page with newsletter opt-in and links to our sites and networks, increasing subscription by 6% during first two weeks.
Improved site statistics analysis to include unique visitors, social media

Links: jcpa.org, LeCAPE de Jerusalem, Global Law Forum, Facebook, Twitter, YouTube

Self-Employed

Jerusalem, Israel

Feb 2009 - Present

Digital Media Developer and Consultant

Nishmat: The Jeannie Schottenstein Advanced Torah Study Center for Women: Oversaw website redesign; Conceptualized and launched a blog to provide an outlet for student voices on the Summer Program; Consulted on social media use; established their YouTube channe l. Oversaw redesign and editing of recruitment brochures. Writer & Editor for donor newsletter
In2Website: Submitted content on SEO Copywriting
TheJewishWoman.org: Contributing writer for the Jewish education resource and Chabad.org affiliate
On Faith: Guest blogger at online religious forum sponsored by Newsweek and The Washington Post
Job Katif: Assisted with editing and website redesign
Canfei Nesharim: Consulted on social media use, website navigability; audio editing
Dancing With Pain: Blog post editing

washingtonpost.com

Arlington, VA, United States

Apr 2006 - Jun 2008

News Producer

Monitored breaking news and coordinated coverage with reporters, editors and homepage producers
Wrote captions for photo galleries, and developed in-depth features
Contributed to site's blogs
Maintained fresh interactive content in nation, politics, world, business, technology section pages
Was responsible for producing several daily e-newsletters
Filled in on editing video and podcasts when multimedia producers were absent

Writing Samples:

Other Activities:

Coordinated volunteer activities as member of company's Community Service Committee
Organized used cell phone drive
Participated each year eligible as part of company's team in the ACLI Capital Challenge road race

Ha'aretz Online (English)

Jan 2006 - Mar 2006

Intern

Monitored user comment "talkbacks" and updated homepage with feature material

The Israel Project

DC, United States

Media Fellow

Produced original online content on Israeli history and current newsmakers
Fielded calls from reporters and pitched story ideas to those covering the Gaza disengagement
Tracked coverage in newspapers worldwide and U.S. network television
Organized news conferences with Israel's Ambassador to the United States

Ulpan Etzion

Jerusalem, Israel

Jul 2009 - Dec 2009

Hebrew Language

Completed coursework at the most advanced level offered at one of the nation's most well-respected institutes for Hebrew language study, scoring a 91 on the final placement exam; was one a select number of students to move up a level during the program itself.

Northwestern University

Evanston, IL, United States

Sep 2002 - Dec 2005

B.S. Journalism, Newspaper and Online

Deans List, 3.7 GPA

Coursework at Northwestern's Medill School of Journalism included:

Reporting and copyediting internship at the Daily Camera in Boulder, Colo.
Minor in Political Science
Investigative journalism course on legal justice through Medill's Innocence Project
Reporting for The Daily Northwestern

School of International Training

Aug 2004 - Dec 2004

Economics, History

Coursework focused on Chilean history, economics and international development.

Spanish language emersion through homestays, seminars
Completed independent study project on resource allocation for the physically disabled in the northern city of Arica.

Content Management Systems

(Expert)
3-4 Years Experience, (Last Used <1 year ago)

I have used various content management systems to manage the flow of material and to package it in a user-friendly way.

Microsoft Office Suite

(Intermediate)
5-6 Years Experience, (Last Used <1 year ago)

HTML

(Beginner)
5-6 Years Experience, (Last Used <1 year ago)

I have created basic webpages and updated existing templates to meet content needs. I also have a basic working knowledge of CSS and Javascript.

Foreign Language

(Intermediate)
10+ Years Experience, (Last Used <1 year ago)

Speak advanced conversational Spanish.

Completed the most advanced courses at Ulpan Etzion, an elite intensive Hebrew language study program in Jerusalem.

Social Media

(Advanced)
10+ Years Experience, (Currently in use)

I have been an active user of social media before it was even known as such, beginning as a regular contributor and reviewer on Epinions.com in 1998. An early adopter of Facebook and Twitter (2004 and 2007, respectively), I stay on top of the latest trends in use through research and networking on and offline. I also utilize tools such as Delicious and Digg.

In the world of online media, who you are personally can very quickly catch up to you professionally. This doesn't scare me. Who I am among friends is who I am among colleagues.

First and foremost, I am a writer. I have a degree from the Medill School of Journalism and years of experience reporting and editing in both print and digital formats. In the field of marketing, I stay true to the fundamentals of producing quality content that can stand on its own, even before all the hype and hyperlinks.

Staunch about crossing t's and dotting i's, I am nonetheless unafraid to take risks. From starting my writing career as a high school student by covering the New York Giants training camp, even though I knew nothing about football, to backpacking solo in South America in order to volunteer and work on my Spanish, to becoming an observant Jew and moving to Israel, I don't let much stand in my way when I feel it is the right thing to do.

My versatility means that I probably understand your target audience, and if I don't, I will quickly learn.

I am extremely active. I enjoy running and have participated in many road races, including a half marathon and completed training for the Los Angeles Marathon (didn't finish - never try anything new before a big race!) The discipline required taught me a lot about persistence and setting and reaching goals.

I also play tennis and ski when I have the opportunity, which doesn't come often enough in Israel. Instead, I practice yoga, which luckily you can do anywhere.

I read lots of non-fiction, particularly in the areas of religion and international affairs.

I enjoy cooking and am a bit of a coffee and chocolate snob.

LinkedIn: http://www.linkedin.com/in/ilenerosenblum

Facebook: http://www.facebook.com/ilene.rosenblum

GChat: rosenblum.ilene

AIM: leeens

Skype: IleneRosenblum

Twitter: ilenerosenblum

Blog: Aliyah L'Torah

Israel's Critical Security Needs for a Viable Peace

Understanding that reading an entire report online is difficult and that it should be easy to read, share, and link with multimedia, I conceptualized and built a home on the web for the Jerusalem Center for Public Affairs publication Israel's Critical Security Needs for a Viable Peace.