VisualCV

The Web Analyst role at HawaiiUSA consists of driving the overall web presence of the credit union. 

• Website Redesign
  • Developing a more user friendly and Web 2.0 inspired website for the credit union
  • Building a website that is built on a solid SEO foundation
  • Creating a strategy to increase customer loyalty and build the credit union's online reputation and overall web presence
  • Building a Website Design and SEO guide for staff to use for ongoing web presence management
• Social Media Marketing
  • Researching and and developing HawaiiUSA's Social Media Marketing presence
  • Building an online community for the HawaiiUSA membership
  • Setting policies and procedures for the credit union to manage the Social Media Marketing efforts
• Website Analytics
  • Monitoring and reporting on the credit union's website analytics
  • Creating monthly and ad hoc reports for senior management
  • Conducting A/B testing and making recommendations to increase conversion rates

As the Internet Marketing Manager at Discover Hawaii Tours I was responsible for driving targeted user traffic to our group of websites through Social Media Marketing, SEO, and SEM campaigns.  Additionally, I drove overall web 2.0 strategy for the company.  During my time at Discover Hawaii Tours I accomplished the following:

• Search engine optimization review and re-development of the main website
• Developed and implemented a Social Media Marketing strategy
  
• Created financial analysis and reporting spreadsheets to track online marketing efforts
• Managed the Search Engine Marketing campaigns
  
• Instituted the use of web 2.0 technologies and marketing changes that drove more traffic to the website and generated more sales – increasing online revenues by 32%
• Setup and managed an email marketing campaign
  

During my time at Yellojobs, I spent the first 3 months in Bangkok, Thailand developing and implementing the SEO, Social Media, and website design strategy for the companies multi-lingual web presence.  After our strategy was formed, I worked out of our US Headquarters to launch the US version of the website.

•   SEO Strategy and Implementation for a Thailand based referral recruiting startup
  • Developed the Content/Keyword generation and syndication strategy
  • Managed team of 8 to implement the ongoing SEO program
  • Extensive link building campaign
  • Instituted user experience changes to the website design which increased registered user conversions and client accounts

• Social Media Marketing Strategy 

  • Leveraged Social Media technologies to build the online presence in multiple countries
  • Built a network of local and international users for the initial launch of websites
  • Developed systems to manage and measure Social Media Marketing efforts

• Business Development

  • Goals were to increase press mentions and B2B sales
  • Built client accounts and managed relationships
  • Presented at industry specific conferences and trade shows to build awareness
  • Generated press through relationships with industry media and bloggers

•  Finance - Managed daily cash position of Consulting Firm with $4 Billion in annual revenues 

  • Balanced and maintained multiple cash and investment accounts
  • Forecasted cash, debt and investment positions with advanced Excel modeling
  • Debt and Investment decisions generated millions in interest income for the Firm

• Risk Management - Performed client credit checks and ensured the Firm was properly insured across all business units

  • Developed a weekly client credit check process to access risks associated with client work
  • Negotiated with insurance brokers to build out insurance policies
  • Reduced costs and enhanced coverage limits across the Firm's insurance policies

• Launched the first mobile vending ice cream truck company in China - 2006
• Raised $1.5 Million in Private Equity investment
• Currently have 10 trucks and 2 stores in profitable operation