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Product of the Year

POY

Systar's OmniVision secured Product of the Year honors in 2009 as part of a global marketing campaign that I managed.

Awards and Recognition

HP

Hewlett-Packard LEAD Program,2001, Selected as 1 of 40 employees corporate-wide for leadership development program

 

StorageTek, CEO Peak Performance Award, 2003, Selected for KEEP Program, as one of 250 employees critical to the corporation’s success

References

Bob Martin

(Superior)

Paul Muller

(Peer)

Shauna Osborne

(Peer)

Phil Brayman

(Subordinate)

Community and Education

JA

I have supported AIESEC as a Board Member and Advisor for several U.S. university-based chapters since 1999.  Lynette Wennerstorm, a former chapter President is quoted below:

 

“During my time as President at Aiesec Colorado, working with Derek as a member of the Board of Advisors was one of the most educational and motivating aspects. He was always willing to help, while encouraging experiential learning. Derek was one of the most influential people in my education as a leader. He is one of the most motivational and enthusiastic people I have encountered.”

 

I have also been an active volunteer with Junior Achievement since 1992 and the International Telementor Program since 1997, helping children and young adults about science, math, and economics.

Education Affliations

Education

Summary

Driven marketing executive with proven ability to successfully capitalize on emerging market trends at large and small companies. Accomplished at leading product planning, bringing new technologies to market, revamping product organizations, and driving rapid revenue growth through sales channels. Extensive experience in Product Marketing, Product Management, Channel Marketing, Global Market Development and Team Development.

Work History

Systar, Inc.

Aug 2007 - Present
Vice President, Product Marketing 

Manage European and U.S. product marketing, product campaigns and indirect channel marketing for enterprise software and services business

Achievements:

  • Expanded portfolio by launching four new products & services in 12 months
  • Increased social media traffic four times within first 60 days
  • Enabled 500% YOY growth and expanded portfolio coverage within indirect channels
  •  Prequalified 95% of booth traffic at key industry events to accelerate post-event sales
  • Earned Product of the Year Award for capacity management software

Responsibilities:

  • Lead product marketing efforts for award-winning Capacity Management solutions in North America and Europe: defining key market requirements, directing marketing programs, and enabling channels
  • Lead market analysis to direct capital & resource allocation toward most profitable market segments
  • Interface with development team to define requirements and implement go-to-market plans
  • Orchestrate indirect channel success with European and U.S. OEM partners

 

HyPerformix

2005 - Aug 2007
VP Product Management & Marketing 

Led marketing activities including timing of major product releases, prioritizing resources and managing budgets

Achievements:

  • Re-engineered Products team and processes to achieve 100% on-time product releases over two years
  • Secured organizational resources and support for multi-year software portfolio roadmap
  • Assisted in securing $1M+ software license agreements; ramped up global alliance partner in record time

Responsibilities:

  • Managed product management, product marketing and alliances marketing team
  • Established and led OEM and alliance marketing activities
  • Managed technical advisory board representing eight Global 1000 firms
  • Provided market voice through webinars, industry speaking engagements and customer meetings

 

StorageTek

2002 - 2004
Senior Manager, Product Marketing 

Staffed marketing team, developed marketing plans, and managed a portfolio of storage technologies and services

Achievements:

  • Exceeded targets by achieving 23% revenue growth (while protecting 42% margins) and 30% unit growth of OEM hardware products
  • Generated $30M pipeline in three quarters for storage solutions; eliminated non-profitable solutions
  • Enabled 11% growth of support services business and built plan to protect $70M in recurring revenue
  • Earned CEO Peak Performance Award

Responsibilities:

  • Directly managed nine senior Product Marketing Managers responsible for new business growth
  • Established marketing teams for Support Services, Storage Networking, Storage Software & Storage Solutions business

 

Hewlett-Packard (Germany and USA)

1998 - 2002
Director, Global Market Development 

Channel Marketing, Support, and Market Development for HP Software

Achievements:

  • Assisted in growing software business over 35% annually to reach $1.2B in revenue
  • Achieved a close rate of over 90% in direct transactions of software licenses
  • Established competitive intelligence team and improved perception of HP’s IT management software business from non-player to market-leader
  • Orchestrated portfolio training effort to ramp-up new global software sales force of 250+ reps

Responsibilities:

  • Managed teams across three global regions to develop strategies and market plans for 35 enterprise software products for IT and telecommunications management

 

Hewlett-Packard GmbH

Germany
1995 - 1998
Product Line Marketing Manager 

Product Marketing and Product Management for HP Software

Achievements:

  • Increased product line sales from $9 to $35 million, achieving sales growth of nearly 400% in two year period
  • Secured executive and market support to shift business from product silo to portfolio-oriented marketing

Responsibilities:

  • Directed product lifecycle management and marketing activities for three enterprise software solutions
  • Managed team of Product Marketing Managers responsible for defining future product requirements, identifying emerging technology trends
  • Managed full product life-cycle for six major releases

 

Wireless Access, Inc.

1993 - 1995
Marketing Manager 

Corporate and Channel Marketing for startup delivering wireless communication devices and technology

  • Managed successful market introduction of company during release of first product concepts and first two hardware products
  • Launched new products, managed marketing communications, and developed strategic alliances and indirect sales channel

 

 

Education

Center for Creative Leadership

2004 - 2004
Leadership

Feb 2000 - Feb 2000
Finance Coursework (Executive Education Programs)

San Jose State University

Aug 1987 - Dec 1992
BS, International Marketing

Goethe Institute

Apr 1991 - Aug 1991
ZDAF, German Language