VisualCV

·      Author marketing, social media and fashion technology content on http://socialsilk.com, contributed content to http://fashionablymarketing.me and http://justbrand.me. Wrote editorial posts for http://smashingdarling.com on behalf of clients (example: http://www.smashingdarling.com/blog/2009/10/22/editors-picks-by-style-darling-ladylux-3/). In the past, authored real estate blog (http://MeetMOJO.com/blog). 

·      Passionate about web technologies and tech / entrepreneur community. Trusted member of the Web 2.0 community, having attended, tweeted and blogged 6 major conferences in last 12 months (Web 2.0 NY / SF, 140 Characters Conference NY / LA, Social Media Jungle 1 and 2, Internet Week NY).

·      Ran social media campaign for Murphy Goode’s Lifestyle Correspondent contest; developed social media plan (http://bit.ly/SM4MG), consumer targeting and marketing messaging (http://bit.ly/goodetarget). 

·      Expert at content distribution and utilizing the major and niche monitoring, content-producing (blogging, video and photo-sharing) and sharing platforms

·      As Senior Writer, authored articles for the “Life” Section, The Cavalier Daily paper at the University of Virginia.

FashionablyMarketing.Me is a boutique online marketing agency specializing in bringing online solutions to the world of fashion and retail. We focus on social media, SEO, content, community management and development, online PR and visual and online merchandising.  I ran social media and community outreach, development and management for lifestyle clients. More specifically, I:

• Created strategy and executed on social media and community development programs to extend reach, further clients’ engagement with consumers and industry, track, listen, respond to feedback and discover trends. Listened and engaged with the clients’ communities, participated in discussions with community members internally and externally. Acted as a voice of the brand, nurtured brand evangelists.
• Grew referring traffic for LadyLUX.com by 68% in 2 months via content syndication, content sharing, external community outreach and execution of special programs within key blogs and communities. Referring traffic was responsible for 30% of the entire site’s traffic.
• Utilized Wordpress, Twitter, Facebook, YouTube, Flickr, Delicious, StumbleUpon StumbleUpon, Kirtsy, OnSugar and other content and social platforms to syndicate, generate and share content on behalf of clients.
• Developed and executed external community outreach through engagement of bloggers, community leaders and influencers. Developed programs and content for collaboration with these key individuals
  • Example: editorial posts for http://smashingdarling.com on behalf of clients (samples available on the right side of VisualCV)
• Established and reported engagement and traffic metrics, communicated to team and clients, iterated and adjusted tactics based on results.

Aquent is the only global staffing company dedicated to marketing and creative services organizations and the leader in helping companies increase marketing capacity by providing the right talent quickly.

·       Used conventional and “new media” client outreach and maintenance strategies. Monitored and connected with potential clients on Twitter and LinkedIn, used Twitter, Facebook and LinkedIn to connect with marketing and creative talent to fill freelance client freelance opportunities.

• Co-developed web, hardware and mobile strategy and roadmap for the digital shopping list platform, including pricing, advertiser and consumer market development, market segmentation, product strategy.
• Conducted secondary research on market, competitors and consumers. Led primary research efforts: web-based and focus group research. Analyzed consumer needs and tailored product features, positioning and message.
• Regularly monitored and analyzed web traffic sources and patterns via Google Analytics.
• Developed highly targeted lists of prospects in the consumer products, food media and real estate industries.
• Networked personal referrals, networked via relevant events and conferences, secured personal introductions online and offline. Prospected through calls to major food bloggers / food media reps.
• Committed two major advertisers and two media partners to participate in HomeShop pilot during back half 2009
• Developed and implemented social media strategy. Moderated Facebook group and Twitter account.
• Created, promoted and ran events aimed to raise awareness, test market and solicit ideas. 

• Founded online community helping real estate investors use Web 2.0 tools to build teams and raise non-traditional financing.
• Developed and implemented social media strategy, driving 53% of total traffic via PR, WOM and social media (blogging, YouTube, Facebook, Twitter, etc).
• Moderated discussion group, Facebook group and Twitter account.
• Created, promoted and ran events, aimed to raise awareness, test market and solicit ideas. Used Meetup, Facebook, Twitter, Eventbrite and Craigslist to promote events.
• Designed site functionality and layout, technical specs and use cases. Managed entire development and testing process through launch. Successfully launched product. Founded, hired and led globally distributed product and business team.
• Excellent project management skills, ability to multi-task and work in a fast-paced environment.

• Developed and executed direct response marketing projects with large, multinational consumer companies.
• Analyzed transactional and loyalty data; uncovered trends and drivers on category, brand and item levels.
• Recommended primary consumer targets and presented recommendation to clients, driven by analysis and client business priorities. Developed and executed $20Mil of direct response programs to reach these consumer targets.
• Based on analytical insights and recommendations, developed and pitched programs to brand-switch, pantry load, upsell and trial new product introductions for the following segments: health, beauty, food (dry grocery and refrigerated) and drink.

• Analyzed impact of placement on the front page of the store circular on revenue, profit and foot traffic.
• Employed IRI scan and panel data to analyze impact of front page circular positioning on products and brands.
• Optimized retail advertising strategy by aligning product combinations, price points and pack sizes with customer preferences. Produced recommendation deck and presented results to the Pepsi executive team.

• Managed all government sector software sales, contracts, RFPs and services in NY / NJ.
• Grew software sales by 35% in 2003 through customer research and active prospecting (60+ calls daily).
• Developed and executed marketing campaigns via direct mail and targeted call projects.
• Built mutually productive partnerships with re-sellers, resulting in 30% growth of service revenues.

• Analyzed sales and inventory levels for Young Men’s Department to identify trends and executed solutions. 
• • Promptly invested in promising trends and limited the effect of slow sellers through markdown strategies, growing yearly department sales by 35% in 2001.
• • Improved sales by 20% during 2001 holiday season by increasing merchandise receipts.
• • Independently handled all advertising and product promotions, evaluated sales impact.
• • Created visual direction and new distribution strategy, growing tee shirt sales by 150% in 2001.
• • Led other May Company divisions in developing the American Pride tees assortment.
• • Managed a team of eight employees during developmental rotation as an Area Sales Manager.