Toby Coop's VisualCV - Toby J Coop

View My VisualCV Online: http://www.visualcv.com/unfrozenmind

Toby J Coop

Principal Consultant

My Company:	http://www.digital-skin.net/
My Company:	http://unfrozenmind.com/

Toby Coop works at the cutting edge of Innovation and virtual technologies. His background, training and professional experience have equipped him with a unique ability to trigger individual and organizational change.

As a Paratrooper, he has gained a keen insight into personal development and effective performance through working as a member of specialist teams in challenging and life-threatening conditions.

As a student and teacher of classical Martial Arts for over 30 years and as a long-term practitioner of Meditation, with an academic background in Eastern traditions (Honours Degree Minor in Eastern Religions), he draws on material focusing on personal transformation, creativity and organizational innovation.

As a qualified Social Worker (Masters Degree in Social Work and Honours Degree in Psychology), he has worked in some of the most challenging areas of professional care and protection.

As an experienced Business Professional, trained formally at Xerox in business leadership skills, coaching, mentoring and high performance teamwork, he has had 12 years sales, marketing, supply chain and management experience with leading US and UK high tech organizations and software houses, including Global and EMEA based roles.

Since 2001 he has worked as an Independent consultant and currently is the founder and Principal of Unfrozenmind consultancy and Digital Skin. which specialize in virtual worlds and organizational innovation. Digital Skin was born from work with unfrozenmind and is intended to represent a clear focus on 3D virtual worlds and immersive environments.

Toby Coop also taught at France's top business school HEC (at undergraduate and MBA level) and at the Sorbonne University, Paris, for two years (business studies module for Professional Masters Degree) . He is the author of 6 whitepapers on the logic of thinking, leadership skills, strategic innovation and 3D collaborative and Social Technologies.

Unfrozenmind has won awards for work with Shell in building virtual worlds for Gamechanger/innovation teams and for developing Virtual Leadership Training using multiplayer online games. Unfrozenmind has undertaken extensive research and run executive level workshops on applied Social Technologies and Serious Gaming for Computer Science Corporation and Philips Design.

White Paper: Beyond Serious Gaming

Whoever marries the story of design and gaming technology with strategy, learning and leadership will create a series of disruptive services that will pioneer the paradigm shift in the business world.

White Paper: Class 101 Executive Briefing on Serious Games

3D Business Gaming
Executive Briefing on Games, Games Culture and Game Development Process

Brochure: Build Virtual Training Worlds

We help Governments and Corporations improve organisational collaboration by transforming traditional real world scenario simulations into 3D Massive Multiplayer Online accelerated learning environments which train organizations to plan, predict and respond more quickly and effectively.

Change the Game Video

Whether designing new health services, training multidisciplinary crisis teams or modeling future urban scenarios, the benefit of a virtual world is that it is an ongoing accelerated learning environment in which teams and individuals can practice, train and work collaboratively to improve organizational performance

Award: Virtual Leadership Training

Unfrozenmind wins award for Virtual Leadership Development
at TEC Conference, Paris, June 2008
Having won 1st prize at the TEC awards ceremony in Paris for their design and development of 3D Immersive environments with Shell, Unfrozenmind won an additional 2nd prize for their work in Virtual Leadership Development.

Virtual Leadership Video

The Digital Challenge... how ready are you. “Tens of millions of people are honing their leadership skills in multiplayer online games. The tools and techniques they’re using will
change how leaders function tomorrow—and could make them more effective today”.iv
Created for Virtual leaders Award Paris 2008

Brochure: Virtual Leadership Training

Using the highly competitive scenario-based environments of Massive Multiplayer Online Role-playing games (MMORPG) as a
leadership training platform, Understanding, experiencing and gaming in these virtual worlds is a training ground for the senior management teams of today and the future.

White Paper: Change the world of business, change the business of the world

The instinctive reaction to the global financial crises is to batten down the hatches; dive, dive and sit on the bottom maintaining radio silence while waiting for the crisis to blow over. Well a golden opportunity presents itself. A genuine opportunity to lead with ideas, great ideas, ideas that are world changing...

White Paper: Understanding Strategic Innovation

Innovation is not about levelling the playing field. It’s about game changing ideas. It’s about throwing out the rule book and the business as usual models and discovering big bang ideas. It’s about transforming the personal and organisational immune systems which maintain you in orbit around the status quo.

White Paper: designing Creativity

The success of radical innovation depends on “the constraints of established patterns of thought and action.” And this is where the problem lies. Our common sense view of how the mind works, especially in relation to disciplines like innovation, strategy, creativity and the like is at odds with the way experience is actually constructed.

Brochure: Mastering Strategic Innovation

Unfrozenmind's Centre of innovation provides organisations with a new DNA, a logic of experience, which helps executives and oragnisations enable dreams, create idea cultures and design legends.Unfrozenmind has developed a unique roadmap to help organisations step out of their comfort zone and create world changing ideas.

Unfrozenmind workshops and programmes have been delivered with key executives from Transport, French Civil Service, Petro Chemical, Scientific Park, Telecoms, High Tech, Health, Fashion Industry, Language and Coaching Business, Outplacement Consultancy, Public Relations, International Human Resource Consultancy, Water Industry, Software, Law, Banking, Insurance, Housing Association, Sport Stadium and Business Academia and Public Security.

Unfrozenmind has run workshops in India, France, USA, Holland, Belgium, Germany and UK. Toby Coop also taught for two years a business studies module for LEA Masters Degree at the Sorbonne University, Paris.

Unfrozenmind has undertaken extensive research and run executive level workshops on applied Social Technologies and Serious Gaming for Computer Science Corporation and Philips Design.

Each project and client is unique. Unfrozenmind recruits, builds and custom-tailors the programmes and project teams uniquely for each client.

Four Strategic Questions Video

These four questions show that game changing ideas cannot be subsumed under technocratic camouflage which skillfully avoids real innovation.

Thinking out of the box video

Where is the edge of the box?

Video: Unfrozenmind Model of Organisational Change

If you think in straight lines then you will go round in circles

Unfrozenmind Model of Organisational Change

The Unfrozenmind Innovation Wheels are based on a set of principles (Logic of Experience) utilized by Mahatma Gandhi to show the vital role observation plays in creating the causes and conditions which determine our future. Understanding this logic of experience means we can transform ourselves and our organizations to design legends.

There are three things that have brought us a level of credibility which enables us to operate at C-Level in our work and essentially these are:
1. High end solution sales expertise
2. Virtual worlds project design & implementation capability
3. Consultancy skills focused on organisational learning, leadership development & innovation