Delano Technology Corporation
Toronto, ON, Canada
Oct 1999 - May 2000
Director, Public Relations
Recruited to manage media and investor relations critical to an Initial Public Offering (IPO) for this e-business integration software company. Oversaw North American programs from a California satellite office, including managing a staff in Toronto and PR resources in Atlanta, New York, and Denver.
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Managed ongoing public relations campaigns including corporate positioning and messaging, management media training, press releases, customer case studies, speaking calendar, and other PR initiatives.
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Managed investor relations and PR for IPO, ensuring media activities complied with SEC regulations.
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Developed international media program, working with the European executive team to develop a scalable PR program promoting Delano to local media in foreign markets.
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Laid the foundation for an effective media and analyst relations program that would allow the company to bring the program in-house post IPO.
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Created and edited corporate newsletter for partners and customers.
Woolf Media Relations Inc.
San Carlos, CA, United States
Jun 1990 - Apr 1999
Owner/Consultant
Created public relations and strategic programs for a wide variety of high-technology companies: Accton Technology Corporation, Advanced Computing Corporation (ACC), Claris Corporation, Epilogue Technology Corporation, Ganymede Software Inc., Hummingbird Communications Ltd., Innosoft International Inc., Integrated Systems, Inc., Kalpana, Inc., Netopia, OTC Telecom, Rapid Logic, SGI, TCP/IP Expo, and TGV Software Inc. among others.
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Delivered marketing communications services, including creating press releases, corporate profiles, data sheets, presentations, FAQs, white papers, feature articles, and various positioning documents.
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Provided analyst and media support for product launches, including developing product collateral, arranging press tours and media events,, managing product reviews, and disseminating compelling information to the market.
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Provided international media relations and marketing support, including worldwide press tours and working with local resources to penetrate foreign markets.
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Managed trade show activity, including planning and executing media campaigns and identifying/arranging speaking opportunities for clients.
Additional Publishing Experience
Editor and Trade Journalist
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Managing Editor, LAN Technology, a monthly magazine providing technical information to computer professionals who install and maintain local area networks, M&T Publishing, Redwood City, CA
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Editor, VideoSat News, a trade publication for retailers in home entertainment electronics, Commtek Publishing Company, Boise, ID
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Assistant Editor, Medical Marketing & Media, a trade publication for pharmaceutical marketers, CPS Communications, Inc., Ridgefield, CT
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Technical Editor, Motion Pictures, SMPTE Journal, a technical journal for the film and television industry, Society of Motion Picture and Television Engineers, White Plains, NY
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Managing Editor, Video Trade News, a trade publication for the video production industry, and Editorial Assistant, Production Manager, Educational & Industrial Television, providing information to non-broadcast television production professionals, and Videoplay Magazine, serving the emerging home video market, published by C.S. Tepfer Publishing Company, Danbury, CT