VisualCV

Develop and manage media relations and marketing communications programs for clients across a range of industries, including network hardware, software, B2B technology, financial services, and market research. Clients include Allison & Partners, Crescendo Networks, ELC Technologies, FileWorks, Gumas Advertising, Kiyon, Linear Corporation, MarketLive, Market Rates Insight, NETSHARE, and Vidoop. Programs are designed to deliver sustainable communications strategies that promote brand awareness and drive sales for clients, including strategic marketing consulting writing, and social media services.

w  Provided web content, marketing material, direct marketing, and PR support for the launch of a new MyRI web research portal for the banking industry for Market Rates Insight.

w  Developed communications and marketing program, web content, and launch strategy for MyRI, a financial services research portal for banks and credit unions offered by Market Rates Insight, including social media marketing strategy and viral video program to support feed for Thomson Reuters to reach the banking community.

w  Launched nomee, a new social networking application, at Web 2.0 Expo in San Francisco that resulted in a 50 online web mentions that drove 10,000 beta software downloads in the first 48 hours.

w  Introduced ELC Technologies, the world’s largest Ruby on Rails developer, to the European market.

w  Initiated Web 2.0 and blogging strategy to build brand awareness for NETSHARE, an executive career management web portal (see http://blog.netshare.com)

Managed technology and professional service practice areas for start-up public relations firm with practice areas in technology, hospitality and travel, professional services, and cause marketing. Responsibilities included new business development, creating new service programs, maintaining P&L responsibility, and managing account teams.

w  Developed and managed marketing communications and media & analyst relations programs for diverse set of clients, including Alliance of Chief Executives, Amphus Corporation, Citadon, Deloitte & Touche Security Services Group, Jump Associates, Mobile Action, Saratoga Systems, Sitzmann Morris & Lavis, Ubiquity Software, Visto Corporation, and others.

w  Played a key role in launch of new marketing communications program to supplement public relations service offering. Also initiated Internet media program, including blogging strategy and search-engine optimization.

w  Headed the Sales and Marketing team responsible for building the Allison & Partners brand.

w  Assisted in redesigning firm’s marketing materials, including web site, sales collateral, new electronic newsletter, and establishing a rate card for services to supplement hourly billing rates.

w  In new business development role added Core Communications, Skoll Foundation, Guidance Software, Citadon, Kiyon, Mobile Action, Saratoga Systems, and Ubiquity Software to the Allison client roster. Increased billings  $500,000 in first year with the firm.

Strategically planned, developed, managed, and executed lead generation, advertising, and media campaigns for this Internet performance management company recognized as the world leader in Internet performance benchmarking.  Managed a $2M budget.  Led and managed a team of four.

w  Developed and launched a lead generation program encompassing direct mail, e-mail outreach, web marketing, and other programs, which added 20,000 qualified leads to the sales process in the first six months.

w  Initiated and directed the redesign of Keynote’s corporate website, upgrading it to an enterprise class site with dramatically improved usability, stronger branding, and optimal sales and marketing capability. 

w  Drove the strategic planning, coordination, promotion, and on-site management of the Global Internet Performance Conference (GIPC), a biannual user and partner conference hosted in New York and San Francisco.  Designed and executed online, direct mail, print, and telemarketing campaigns that resulted in the recruitment of 350+ eBusiness professionals. 

w  Developed a series of promotional briefings and online seminars to drive demand creation among existing customers and partners and lead generation among targeted vertical groups.

w  Managed corporate identity, including all collateral and direct marketing and mailing materials.

Recruited by this enterprise supply-chain management software corporation to support a turnaround and to reposition the company as an e-procurement solutions provider for Fortune 500 manufacturers. Led and directed a team of six.

w  Implemented strategy to convert and champion the new Moai brand from a NetMarketMaker serving dot.com companies to an enterprise supply-chain solution provider for manufacturers.

w  Managed global analyst and public relations programs (editorial ideas, press releases and articles, media tours, executive coaching) to present new brand to the worldwide market.

w  Created partner marketing program, including working with key VAR and technology partners such as Accenture to identify and develop joint marketing opportunities among Global 2000 customers.  Initiative enabled Moai to gain market share in both the corporate and NetMarketMaker sectors and ultimately increased revenue by 25 percent.

w  Directed and managed global marketing and lead generation program to target the strategic sourcing.  Program elements included direct mail, Internet marketing, web content, market research, trade shows, and advertising.

w  Created customer relations program to develop customer success stories and sales references.

Recruited to manage media and investor relations critical to an Initial Public Offering (IPO) for this e-business integration software company.  Oversaw North American programs from a California satellite office, including managing a staff in Toronto and PR resources in Atlanta, New York, and Denver.

w  Managed ongoing public relations campaigns including corporate positioning and messaging, management media training, press releases, customer case studies, speaking calendar, and other PR initiatives.

w  Managed investor relations and PR for IPO, ensuring media activities complied with SEC regulations.

w  Developed international media program, working with the European executive team to develop a scalable PR program promoting Delano to local media in foreign markets.

w  Laid the foundation for an effective media and analyst relations program that would allow the company to bring the program in-house post IPO.

w  Created and edited corporate newsletter for partners and customers.

Maintained P&L responsibility, managed account team, and drove business development for this high-technology public relations agency.

w  Managed more than $1 million in annual billings.

w  Developed, executed, and managed PR strategy for a variety of clients in different technology sectors, including Agile Software, Cirrus Logic, InLine Software, ReachCast Corporation, and WhiteLight Systems.

w  Created new business models based on vertical business media outreach and Internet media placement.

w  Actively involved in identifying, presenting, and closing business with new accounts.

Managed public relations programs for various Siemens Microelectronics product groups, including computer networking silicon products (xDSL, ATM, Gigabit Ethernet, etc.), optoelectronics, (including LEDs, fiber optics, and laser diodes), automotive/industrial applications, wireless/cellular silicon technologies, and power semiconductors.

w  Created strategy and assisted in launch of new product initiative for Siemens opto-electronics products.

w  Developed press releases and press content for various product groups.

w  Wrote technical articles for Siemens opto-electronics product group.

w  Coordinated trade show media programs for various divisions within Siemens Microelectronics.

w  Organized media tours for Siemens new xDSL, ATM, and Gigabit Ethernet semiconductor products.

w  Assisted in integrating Siemens Microelectronics program into overall PR program for Siemens USA, and ultimately paving the way for launch of Infineon Technology.

Created public relations and strategic programs for a wide variety of high-technology companies: Accton Technology Corporation, Advanced Computing Corporation (ACC), Claris Corporation, Epilogue Technology Corporation, Ganymede Software Inc., Hummingbird Communications Ltd., Innosoft International Inc., Integrated Systems, Inc., Kalpana, Inc., Netopia, OTC Telecom, Rapid Logic, SGI, TCP/IP Expo, and TGV Software Inc. among others.

w  Delivered marketing communications services, including creating press releases, corporate profiles, data sheets, presentations, FAQs, white papers, feature articles, and various positioning documents.

w  Provided analyst and media support for product launches, including developing product collateral, arranging press tours and media events,, managing product reviews, and disseminating compelling information to the market.

w  Provided international media relations and marketing support, including worldwide press tours and working with local resources to penetrate foreign markets.

w  Managed trade show activity, including planning and executing media campaigns and identifying/arranging speaking opportunities for clients.

w  Managing Editor, LAN Technology, a monthly magazine providing technical information to computer professionals who install and maintain local area networks, M&T Publishing, Redwood City, CA

w  Editor, VideoSat News, a trade publication for retailers in home entertainment electronics, Commtek Publishing Company, Boise, ID

w  Assistant Editor, Medical Marketing & Media, a trade publication for pharmaceutical marketers, CPS Communications, Inc., Ridgefield, CT

w  Technical Editor, Motion Pictures, SMPTE Journal, a technical journal for the film and television industry, Society of Motion Picture and Television Engineers, White Plains, NY

w  Managing Editor, Video Trade News, a trade publication for the video production industry, and Editorial Assistant, Production Manager, Educational & Industrial Television, providing information to non-broadcast television production professionals, and Videoplay Magazine, serving the emerging home video market, published by C.S. Tepfer Publishing Company, Danbury, CT