VisualCV

    Social Media Strategy and Execution

• Provided advice to current employer's marketing team on a phased approach for social media implementation: listening, identifying target audience, setting objectives, evaluating success, and integrating with current traditional marketing practices.

• Managed strategic partnership with an industry media agency to integrate communications with inbound marketing activities (i.e., webinars, podcasts, social networks, digital articles, online news releases, email campaigns) and traditional public relations and outbound marketing tactics (i.e., industry publications and conferences).

• Selected as project management leader for three online webinars generating roughly 2,300+ leads (as of 09/30/09).  Additional responsibilities included directing pre-webcast promotions and post-webinar sales follow-up process.

• Coordinated a live webinar event to introduce a new corporate brand to a global, client audience.  Led a global, cross-functional team spanning multiple time zones.

• Worked closely with Director of Marketing to develop and manage the inbound marketing budget and resources via scenario planning, managing media agency partnerships, and executing purchase order process for inbound marketing initiatives.

    Online Measurement and Tracking

• Tracked and reported digital metrics / benchmarks focused on measuring new and current clients to company website including: website grade, Google page rank, number of Google indexed pages, keywords in Google Top 100, online traffic rank, number of inbound links, number of Delicious.com bookmarks, top referring websites, numbers of page views, and numbers/types of visitors.

• Trained other marketing team members in search engine optimization techniques (SEO) and inbound marketing principles to drive continuous improvement in company's web site development and Google Search Engine Results Pages (SERPs).

• Learned and initiated self-study how to use HubSpot Analytics to measure aforementioned company website metrics. Also, increasing knowledge of Google Analytics by implementing this tool in evaluating and improving the results of my personal blog.

• Initiated an online personal branding strategy for "Tony Faustino" and achieved Google Search Engine Results Pages (SERPs) of 100% (1st page), 100% (2nd page), and 100% (3rd page) by publishing a personal blog, commenting on social media thought leader blogs, and actively participating in social networking communities such as: LinkedIn, Twitter, and Facebook (Google SERP results conducted on 04/24/10).

• Ranked as #1 Popular Profile in MattsonJack's LinkedIn Company Profile Section for 28 consecutive weeks (03/06/09 to 09/11/09). 

    Social Media Expertise

• Published an article on social media in PM360's April 2010 Issue: Social Media Think Tank - What's Hot, What's Next in Social Media.  In the article, I suggested metrics for evaluating audience engagement in blogs, Twitter, Facebook, YouTube, and social bookmarking sites (i.e., Delicious.com, Digg, and StumbleUpon).

• Gaining first-hand experience in building a blog audience, engaging it, and learning what content readers deem valuable by publishing and maintaining a personal blog, Social Media ReInvention Blog. 

• Provided advice on social media and inbound marketing strategy to local Kansas City organizations .

• Developed credible online relationships with online marketing thought leaders by commenting on their blogs, initiating conversations via Twitter, and responding to their comments submitted to my personal blog.

• Earned Inbound Marketing Certified Professional designation by completing self-study coursework and passing a certification exam that 50% of the test takers failed (e.g., 1,000 examinees).

• Conducts ongoing research related to online audience engagement and current/future social media trends from leading online resources such as Mashable, eConsultancy, eMarketer, MarketingProfs.com, HubSpot's Inbound Marketing Blog as well as top online marketing authors/analysts such as David Meerman Scott, Chris Anderson, Seth Godin, Chris Brogan, Jeremiah Owyang, Charlene Li, Adam Singer, and Brian Solis.

MattsonJack is now part of Kantar Health (a firm that unites Consumer Health Sciences, MattsonJack, TNS Healthcare, and Ziment).