Passionate communications professional with 20+ years experience in non-profit and for-profit organizations. Successful developer of online strategic member communications plans and nationally recognized social media strategies. Innovator in communications technologies. Effective communications leader who seeks positive resolution to problems through active listening and commitment to integrity.
View My VisualCV Online: http://www.visualcv.com/tmacnicol
Contact Information
| Terrie MacNicol |
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Professional Summary
Highlights of Professional Experience
Professional History
East Lansing, MI, United States
Nov 2002 - Present
Multimedia Specialist
The Michigan Education Association is a professional education organization representing over 157,000 teachers, school employees, faculty and staff with an operating budget of approximately $70 million.
- Online social media and Internet application expert. Continuous advancement and expertise in communications technology, Internet marketing & new media to reach diverse target audiences.
- Implement online communications presence and/or digital marketing enhancements per best practices. Launch and administer new media including Voices of Michigan Education blog, Facebook, Twitter, YouTube, Flickr, etc.
- Develop and manage current MEA Web site, Web 2.0 and most Interactive PR efforts, monitoring site usage and stats for optimization (SEO); implement strategy to increase web, blog and social sites traffic.
- Produce video and multimedia for web, TV and DVD; write and produce web documentaries, and public service announcements; develop production schedules; coordinate all aspects of pre- and post-production.
East Lansing, MI, United States
Sep 1999 - Nov 2002
Publications Specialist
Design and manage MEA Voice publication; led efforts in redesigning the MEA Voice from a tabloid to a magazine format; won several NEA State Education Editors (SEE) Awards of Merit for Best Magazine, Special Publication and Visual Effects; played key role in hiring printer and establishing long-lasting relationship.
Number One Graphics
East Lansing, MI, United States
Jun 1998 - Sep 1999
Art Director/Production Manager
A graphic design and digital electronic pre-press firm that published the Lansing City Limits magazine with almost 7,000 subscribers and approximate revenues of $4 million. Direct production and design of Lansing City Limits magazine; establish and maintain client and vendor relationships; supervise and train production staff and interns.
Penguin Graphics
Jackson, MI
Jun 1995 - Jun 1998
Creative Director/Owner
Penguin Graphics was a freelance graphics business with a clientele base ranging from full-service printers, Stockbridge Public Schools to magazine publishers. Manage and market freelance design business; maintain vendor and client relations. Consult in all areas of design and pre-press knowledge. Develop logos, illustrations and print collateral.
Edwards Brothers, Inc.
Ann Arbor, MI, United States
1988 - 1993
Planner
A book and journal manufacturer with more than 750 employees and sales of nearly $80 million per year. Apply communication skills and knowledge of print manufacturing process to translate customer specifications into production instructions. Work on team improvement committees improving relationships between departments.
Education
Peak Potentials
BC, Canada
Nov 2007 - Present
Business, Marketing & Leadership
Training courses in business, marketing and leadership
Lansing Community College
Lansing, United States
1998 - 2001
Multimedia
Multimedia design, 3D and 2D animation, film-making, video production
Washtenaw Community College
Ann Arbor, MI, United States
Sep 1985 - Apr 1995
Associates, Graphic Design Technology
Skills
Project Management
(Rockstar)10+ Years Experience, (Currently in use)
Communications & Interpersonal Relationships
(Rockstar)10+ Years Experience, (Currently in use)
Internet Application Development
(Expert)3-4 Years Experience, (Currently in use)
Blogs using Wordpress and Blogger
Pixelpost photo blog
Wiki using PMWiki
Zoomla Content Management System
New Media Expertise
(Rockstar)3-4 Years Experience, (Currently in use)
Continual research and implementation of new media tools including, but not limited to:
•Facebook •Twitter •YouTube •Flickr •Ning •Groupsite •LinkedIn •Ryze •Dipity •Friendfeed •Delicious •Digg •Squidoo •Slideshare •PMWiki •Alltop •Bitly •TinyURL
Professional software
(Rockstar)10+ Years Experience, (Currently in use)
Multimedia—expert
Apple Final Cut Studio…video editing, motion graphics and DVD creation:
Final Cut pro
Motion
Soundtrack Pro
DVD Studio Pro
Compressor
Macromedia Director…2D design and multimedia presentation
Flash Video Encoder
Flip4Mac…platform conversion for audio/video
Mac the Ripper…DVD decoder
Adobe Premiere (Mac and PC)…video editing
Peak DV…audio editing
iDVD…DVD creation
Lightwave…3D animation - modeler and 3D scene builder
Bryce…3D environments
Graphics—expert
Adobe Creative Suite...layout, image editing, illustration, web site design, pdf
Adobe InDesign
PhotoShop
Illustrator
DreamWeaver
Fireworks
Adobe Acrobat Professional
Quark Express…layout
PageMaker…layout
Freehand…illustration
Corel Painter…painting, illustration
Photo Elements…lesser image editing
Go Live…web site design
Captivate, Kompozer…web editing
Fetch…ftp software
Extensis Suitcase…font management
Microsoft:
PowerPoint…slideshow presentation
Word…word processing
Excel
Working Knowledge—
Flash…2D animation, rich content & application development
Windows operating system
VM Fusion
Advanced Computer
(Rockstar)10+ Years Experience, (Currently in use)
Macintosh operating systems (old and new)…install software, set-up peripherals and system efficiently including, but not limited to: printer drivers, wacom tablet driver, anti-virus software, disk utility (computer maintenance), internet settings and network connectivity.
Blogs
This is my professional blog on new media communications technology, online brand, web development, social media, and Internet marketing. My personal opinion, experiences and reviews using new media technologies.
This is my personal blog on inspiring harmony through self-discovery and self-expression. Its purpsose is to promote harmony & prosperity on Earth by inspiring individuals to create holistic, balanced & empowered lives.
Wiki Development
This is the Education Association Connect Hub wiki I designed, developed and administer for the state affiliates of the National Education Association. The purpose of this wiki is to serve as an editable Internet resource for the state associations to share their social media networks and insights.
Multimedia Production
This YouTube Channel shares some of the multimedia projects I have produced.
MEA Web Presence
Michigan Education Association Web site
Developed the current MEA Web site utilizing best practices—incorporated a more streamlined content flow and an enhanced layout—integrated video and multimedia features which creates a more interactive experience for the user.
The overall mission was to have a web presence that allowed for more content and daily news features incorporating multimedia.
MEAOnline Brand
Dipity is a new media tool that incorporates some (not all) social media networks into a timeline. This account gives an overview of some of the branding and online strategic communications implemented with MEAOnline. You can also find social media links on the MEA Web site.
Awards
Affiliations
References
Gisgie Gendreau
(Professional)
Marketing & Public Relations Director
Michigan Department of Human Services
517-373-7394
Margaret Trimer-Hartley
(Superior)
Superintendent
University Prep Science & Math
313-269-5627
Terrie MacNicol worked for me as a graphic artist and multi-media specialist from 2000 to 2007, during my tenure as the Director of Communications at the Michigan Education Association (MEA).
During that time, Terrie reached farther and pushed the department further in its use of multi-media than any of her colleagues. She was a true standout in an environment that was often resistant to change and overwhelmed by member and leader demands.
Terrie embodied the value of lifelong learning and brought new skills, new ideas and a new vision to the department despite such challenges. She prevailed by being consistent, constant, professional and persuasive.
I credit Terrie with introducing digital video, animation, podcasting and other new media to MEA's communications toolkit and, thus, enabling the organization to reach out to younger members-the future-more effectively.
On the personal side, Terrie is hard-working, funny and brings a sense of calm to any project she work on. I always heard praise for her demeanor and her willingness to go above and beyond the boundaries of the job to satisfy the customer. That is invaluable in a member-based organization such as MEA.
I give Terrie my highest recommendation. She would add value to any organization she works for, though I believe her talents would be best used in environment that is progressive, challenging and innovative.
I am happy to answer any questions about Terrie's performance under my supervision. I can be reached at 313-269-5627 or mtrimer-hartley@uprepsm.com.
Sincerely,
Margaret Trimer-Hartley
Superintendent, UPSM
This VisualCV is available as a printable .pdf file