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Work experience

Sep 2008Present

Social Media and Online Content Diva

Social Zense Media

Advise good people and companies on social media. Manage fan pages with engaging content. Connect people who want social media with people who have the skills and create synergistic relationships. Help people establish an online presence on LInkedIn, Facebook, Google, etc. Know someone who doesn't know where to start? I can help. 

2005Present

Operations Manager

Morand Architects, Inc.

Small commercial architectural firm which does tenant buildouts, white boxes, shopping malls, Hooters, Dairy Queens, Subways, Paninis, catering facilities, restaurants, nail salons, tanning salons, etc. Firm is licensed in 17 states and has been in business for more than  25 years.

20002005

Operations Manager

Gibraltar Financial / GiveNet ISP
Grew a small start-up in the brokerage and insurance industries. Developed fledgling ISP with funds raised from private investors.
19931999

Vice President

City Blue Printing Company

Client presentations and event planning for technical seminars.  Managed marketing, communications, production and client relations for my family's 4th generation reprographics company. Wearer of All Hats.

19911993

Vice President - Technical Services

Cain T*Square, Ltd.

Responsible for business development, marketing, technical personnel management and sales training for division. Hired to revitalize and expand an underperforming mature division. Initially in charge of a 'mature' color electrostatic plotting bureau division. The division was expanded to include ancillary services in desktop publishing, scanning, digitizing and laser plotting. By instituting improvements in quality control, customer service, creating a technical help line, establishing lower-cost, higher-output options and adding new services, billings increased by 1600% in six months without incurring additional personnel costs:

  • Solved quality and environmental control problems.
  • Created marketing and advertising pieces, supported sales staff.
  • Authored technical articles for trade magazines.
  • Increased production capacity by adding supplemental equipment and services to provide a faster and more cost effective solution.
  • Trained staff to provide excellence in customer service.
  •  Established technical help line and supervised personnel.
19851991

Vice President - Technical Services

City Blue Printing Co., Inc.

Worked in multiple departments with progressing responsibilities. Designed, proposed, managed and marketed cutting edge laser plotting division. ROI achieved in 18 months, ahead of schedule. Divisional billings increased by 400% each year for four years running. Division held national record for the fastest ramp up during the same time period.

  •  Managed/evaluated/specified/purchased capital equipment.
  •  Designed department and environmental controls, oversaw construction.
  •  Set procedures and designed production work flow.
  •  Hired/trained/supervised personnel.
  •  Composed marketing/advertising literature and newsletters.
  •  Performed sales technical training and support.
  •  Maintained division’s Novell network and computer systems.
  •  Planned/executed promotional and educational events.
19791985

Office Manager

Tufts & Wenzel Architects, Inc.

Managed commercial architectural firm that specialized in the Health Care industry. Quadrupled billings in a 5 year period. Uncovered and billed more than $250k in unbilled work through forensic accounting upon hire. Hired and trained support staff. Handed all A/R and A/P, health insurance and financials thru trial balance.  Managed personal finances for both partners.

Education

19731977

BS

Rollins College

Double-major in Business Administration and Economics, minor in Marketing.

Skills

LinkedIn Training
Learning how to establish a professional profile and work connections in LinkedIn is key in business these days. I help teach people these skills and how to use them to their advantage.
Social Media Strategy
The effects of Social Media Marketing are enhanced when combined with traditional marketing techniques.  Current Social Media Strategist Consultant to several startups and one large recruiting company.
Traffic Management
Coordinated multiple phases in production runs for major projects (i.e. stadiums) from cradle to grave. Have never missed a deadline; it's not an option.
Customer Service
'Under-promise and over-deliver' is a great formula for keeping loyal and happy clients.
Twitter
Facebook Fan/Group page administration
Fan Page Administrator for:   Social Media Club - Cleveland The Entrepreneurs Club of America - Cleveland Tech Savvy Women The Lake Erie Moose Society (bloggers) Sunset Grille on Whiskey Island Shaker Villas No. 1 Condominiums  
Word
Windows XP
Quicken
Excel
PowerPoint
Microsoft Office
QuickBooks Premier

Summary

Don't know how to use LinkedIn to your advantage, or how to beef up your profile? I can help. Want to learn about professional networking on Facebook and promoting your business there? I'm your gal. I believe the line between personal and professional is getting fuzzier every day.  In deference to marketing visionary Marshall McLuhan I'd like to revise his famous statement to read,  "The medium is no longer the message; YOU are".

Interest

Enjoy public speaking, making presentations to groups and participating in discussions.

Have a passion for studying and sharing Social Media Strategy.

Love being out on the water, grow my own herbs, charcoal grill almost any kind of food year-round.

Always try to help others when I can. It generates good karma.

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