Core Services

Strategic Planning

Creativity permeates everything we do and everything we do is guided by a strategic communications plan that focuses on business development objectives.  Before developing a plan, we perform an in-depth communications audit.  These findings, along with competitive intelligence, client research and an understanding of the organization’s goals, allow us to prepare a plan that includes measurable objectives and a timeline for implementation.   

Project Management

Every strategic plan requires effective implementation and yet, not every organization has in-house resources with the time, experience and skill to manage every project. 

This is where EnSpire Communication Consultants can help.  We specialize in assembling the talent and managing the processes that result in communications initiatives that drive business development objectives.  Whether it’s publishing a newsletter, planning a retreat or launching a Web site, we can manage the project from concept to completion. 

Creative Direction

When you have a need to visually communicate your message you can rely on EnSpire to assemble the right team and provide creative direction.  We have extensive experience guiding the work of graphic designers, video editors and Web masters in order to produce designs that communicate key messages through print or interactive applications.

Your Brand is Your Promise.  We approach each creative project with the belief that a brand is much more than a logo or the look of the latest ad campaign – it’s the promise you make every day to your employees, your customers and your stakeholders. 

Our expertise includes refining an organization’s brand to reflect its promise – providing direction for logo development, collateral redesign and advertising.  That does not mean we are an advertising agency or a marketing firm.  Rather, we take the care to do the research and then provide guidance to the people that create ads and collateral materials, resulting in message driven design focused on business development objectives.       

Public Relations

The term “Public Relations (or PR)” has evolved to encompass many disciplines including media relations, public advocacy, community relations, event management, crisis communications and on and on … 

So … what do we do?  First and foremost, we do not put into practice programs that rely on propaganda and spin.  Rather, we help organizations open channels of communication with key stakeholders.  

Communication, by its very definition, is an exchange of information.  It’s a two-way conversation that takes place between an organization and its employees, its customers, its stockholders and others.  We communicate to build relationships.  We communicate to relay important information.  We communicate to establish unity and cooperation. 

Our experience lies in creating strategic communications plans that meet the business development objectives of our clients and then identify those PR tactics that will accomplish a return on investment. 

Our depth of knowledge and expertise covers:

Clients

Catholic Hospice

Providing responsive end-of-life care to patients and families in Miami-Dade, Broward and Monroe counties.  www.catholichospice.org

Children's Home Society of Florida

Nationally accredited since 1982 by the Council on Accreditation (COA), 14 divisions blanket the state of Florida, with nearly 2,000 dedicated, trained staff members delivering child-focused, family-centered care.  www.chsfl.org

Girl Scouts of Citrus Council

Serving more than 18,000 girls and 8,000 volunteers in Brevard, Lake, Orange, Osceola, Seminole and Volusia counties in Central Florida.  www.citrus-gs.org

Mik Jacobs Inc.

Produces original live programming for corporations, museums, theaters and schools, primarily focused on STEM educational programing.   www.mikjacobs.com.  

Rumberger Kirk & Caldwell

A law firm with 75 trial attorneys and offices in Orlando, Miami, Tampa, Tallahassee and Birmingham, representing corporate clients throughout the United States.  www.rumberger.com

While at Curley & Pynn, my chief responsibility was to provide counsel to executives in the areas of corporate communications, reputation management and social responsibility.  In this role, I developed strategic, research-based plans and guided implementation through the management of teams of professionals including creative designers. 

One of the activities I engaged in was the development of new business by managing proposal preparation and new business presentations.  I was also responsible for identifying new services for existing clients, resulting in an increase of new client business of up to 179 percent.

A responsibility I thoroughly enjoyed was mentoring junior staff members, providing them with increased opportunities to grow and enhance their level of experience. 

Industries served include:

• Civil Engineering and Land Planning
• Social Service Agencies
• Public Utilities
• Law Firms
• Philanthropic Organizations
• Internet Service Providers
• Produce Growers Association
• Real Estate

Projects managed include:

• Internal Communications Programs - led meetings for groups of client employees and managed development of internal tools including employee newsletters;
• Marketing Campaigns - developed and managed creative direction for campaigns that included Web site development, print advertising, direct mail, social media and publicity;
• Corporate Re-Branding - managed research, creative direction and strategic roll-out in major re-branding efforts, including logo design, collateral materials, interactive and print;
• Public/Legislative Outreach Campaigns - developed strategy and managed components including including editorials, event management and interactive outreach (Web site, e-mail campaign, etc.);
• Crisis Communication - Developed critical messaging and media engagement intended to keep issues from escalating into full-blown crisis mode;
• Media Relations - press releases, pitches and meet-and-greets resulting in established relationships and coverage in mainstream and trade media;
• Professional Development Seminars - presentations aimed at enhancing the careers of client employees through continued learning;
• Newsletters - managed creative direction and content develolpment;
• Event Management - initial planning and onsite management; and
• Community Outreach - developed signature programs designed to educate and engage employees and the community leading to positive media coverage and enhanced community relations.

During my tenure at Broad and Cassel, a state-wide full service law firm, I worked directly with the Director of Business Development and Communications to develop and implement strategic plans for seven offices and more than 170 attorneys within a variety of practices and industries. 

As an integral member of the marketing team, I was personally responsible for launching a regional cross-selling initiative which immediately showed a significant ROI.  Another project was the creation of a seven-tier professional development program which provided guidance for attorneys at various levels regarding specific steps that would enhance their business development. 

Serving as the primary in-house consultant to attorneys on marketing and internal/external communications, I coordinated outside resources which included two public relations firms, graphic artists, printers and others.  Responsibilities included managing various marketing and public relations initiatives including:

• competitive intelligence and client research;
• creative direction and content development for announcements, newsletters, advertising, collateral, direct mail, Web site, intranet and extranet;
• preparation of winning responses to Requests for Proposals (RFP);
• event planning, including client seminars and the firm retreat;
• and positioning attorneys as experts with targeted media, resulting in article placement in trade publications.

As a member of the marketing department at EDSA, an international land planning and landscape architecture firm, I prepared and implemented a detailed marketing plan for the Orlando office, managed participation in industry trade shows and developed winning proposals in response to RFPs. 

Regularly exceeded sales objectives in corporate security systems over a three year period.

Managed team of sales professionals and directed all marketing communications functions for two major trade shows each year, drawing several thousand attendees.  Member of small team of professionals responsible for guiding show set-up, coordinating break-out sessions and negotiating vendor services.  

Recognized for regularly exceeding retail advertising sales goals through innovative publication vehicles.