VisualCV

Online Web Marketing, Ecommerce, Social Media Marketer for vayama.com .Built, managed and helped grow passionate team of nine SEO, PPC, Affiliate, Social media experts. Planning, developing, executing and monitoring online marketing strategies to increase web traffic, conversion and revenue generation for Vayama.com an online e-commerce website for International flight tickets. Developed, executed online marketing strategies for new market entry and International entry including UK, Canada, Asia Pacific.

• Customer acquisition, conversion rate optimization through holistic online marketing approach including organic search engine optimization, real time search results optimization, Universal search engine optimization (Video, News, Blogs, Images) social media optimization, paid search management, affiliate marketing, content writing, Online reputation management, community building and analytics software following Industry best practices
• Introduced search engine optimization (SEO) and social media strategies which increased brand awareness, traffic to the website by 40 % that led to 30 % increase in sales
• Reduced customer service calls by providing customer support through social media sites such as Twitter, Face book, LinkedIn and other vertical search engines following Industry best practices and strategies
• Reduced negative reviews and increased positive review via online reputation management system retaining existing and new customers
• Developed ongoing processes to educate the teams on emerging web marketing techniques and best practices
• Tracked, analyzed traffic via Omniture, Google Analytic and other social tracking tools
• Research and development web marketing best practices and processes, set up standards, procedures, policies and processes for overall online marketing initiatives
• Identifying new international market opportunities , maximize traffic growth, increase market share and number of bookings

Leading end-to-end online product management for entire portfolio of online ecommerce brands, affiliate networks and back-end systems.

Assisting in the development of business cases inclusive of revenue projections.Implement, track and analyze acquisition and testing campaigns to optimize revenue and profitability. Create Custom seasonal landing page campaigns based on Seasonal occasional and location based.

Web Marketing and SEO success includes high rankings for major Ecommerce websites

Responsible for seasonal, global online marketing campaigns creating, optimizing, analyzing, reporting and tweaking landing pages for each target audience

• SEO campaigns include more than 40 % increase in sales and visibility for ecommerce sites
• Worked with a team of International experts, developing search engine optimization strategies, establishing client side relationships with marketing, developing and managing projects that translated strategies into live tactics
• Web analytics includes help measure and analyze the success or failure of the strategies and tactics. Based on that analysis, pulling out key, actionable insights to improve results.
• Create, test, measure , tweak multiple seasonal landing pages for ecommerce site to achieve high rankings
• Experience in XML Site map generation, integration and tweaking
• RSS feed creation, optimization and measurement
• Web analytic tools includes omniture, Google analytics, web trends, advanced web rankings
• Worked with clients in media, ecommerce, education, real estate, health care, non profits, chamber of commerce.
• Served as a Board of Directors in three of the Local Chamber of Commerce, Florida
• Set up a process to continuously educate internal teams on SEO best practices and emerging optimization techniques.

Internet Marketing/Analytics. Blogger/Speaker and SEO Sucess includes High Rankings for Major Online Ecommerce Sites SEPR including Beneva Flowers, Phoenix Flower Shops, Gravity Free.

Working directly with president handling strategic planning, marketing analysis, planning and executing creative marketing, web design and research process. Responsible for researching, developing and maintaining web design and web marketing process. Worked closely with media agencies, creative agencies, and graphic artists. Managed websites and web marketing campaign for over 20 static and dynamic websites.

• Successful campaign includes bringing in a contract for $1 million through PPC
• Cut cost by 10 %. Created a team of web personnel by 9 % in one year 
• Increased search engine ranking from 60 - top 1 results in 4 months for foxadv.com
• Success of my team includes getting 2 of my team members promoted with an increase in pay scale.
• Served as board member in the manatee chamber of commerce.
• Speaker for several local marketing seminars and conferences including the chamber and manatee community college

Accomplished search engine page rankings for more than 20 clients from page 6 to page 1 within a period of 6 months. Responsibilities include.

• Report and implement search engine algorithm updates & changes to clients. SEO Report
• Maintaining and writing blog post about SEO, Internet Marketing