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References

Don Rigby

(Professional)
President Integrated Marcom

 

“I can no longer provide an objective opinion of Steven's contribution to client work. After joint-venturing with Steven on a half-dozen clients, I have a bias that leans heavily in his favor. Here's why:
When clients can articulate what truly makes them unique and it's aligned with the wants, needs and desires of their customer, commerce happens. He has the analytic skills of a researcher (competitive and customer analysis) and the creative skills of a branding expert. The combination is deadly for the opposition. When it comes to building a growth strategy, you want Steven Winokur on your team.”

Stone Payton

(Professional)
Owner MarketMate

 

“Steve really knows his stuff -- so much so that I simply will not take on a MarketMate client myself until they agree to do the initial Branding / Positioning work with Steven first.”

Mark Walker

(Professional)
President JM Walker Group

“Steven included me with one of his clients to assist in creating a customer-focused selling culture, over and beyond traditional "service." He has a unique ability to get to the heart of what a company does, and how they want their customers or clients to perceive them. His insight results in tangible vision and mission focus for the organization, and I saw the resuts first-hand as I trained his client's staff. The staff was ready for the training and much more receptive to change as a result of his work.”

Tracy Holzer

(Professional)
COO Insurance Counseling & Management

“Steven and the team he brings to the table have helped us tremendously. Under his direction, we have developed a strong brand for our company and a way to truly differentiate ourselves from our competitors. He brings disciplines to our organization that we as entrepreneurs, do not possess”

Quotable Quotes

Steven has been quoted in the following publications:

 

  • Wall Street Journal
  • BrandWeek
  • AdWeek
  • Catalyst Magazine
  • AdAge
  • Atlanta Jewish Life
  • Atlanta Business Chronicle

Summary

Executive Profile

 

 

Strategist and management consultant with expertise in driving top-line growth through brand messaging, positioning, differentiation and sales strategy.

 

  • MBA with significant management experience with major clients including GE Power Systems, Pfizer, Glaxo Wellcome, Macy’s Department Stores, Witness Systems, Dunn & Bradstreet, LASON and SelectiveHR
  • Measurable branding and repositioning results; attracting more qualified prospects, converting more to customers, retaining them for longer periods, and selling them more products/services at premium prices
  • Strong operations focus on “operationalizing” the brand internally to ensure proper delivery of brand promise
  • Excellent communications skills (speaker, facilitator, presenter)
  • Passionate about building customer relationships
  • Strategic leader, thinker, and implementer with the highest integrity

Work History

Turning Point Strategies

Alpharetta, GA, United States
1999 - Present
President & Founder 

Provides marketing consulting services in the areas of target market analysis, competitive analysis, positioning and sales strategies, messaging, and other branding initiatives.

  • Rebranded document management company, resulting in record profits and an equity valuation turnaround from -$17 million to +$136 million in less than 4 years;
  • Repositioned HR outsourcer - within 12 months this delivered a

              · 96% increase in annualized pipeline revenue

              · 18% increase in qualified prospects, and

              · 28% increase in conversion rate;   

  • Developed proprietary analysis tool, The Growth Gapä, designed to drive top-line growth

 

WOWappeal (renamed Turning Point Strategies) - Atlanta, Georgia

  • Developed brand training for Macy’s West, contributing to the Macy’s division moving into first place corporate-wide with a 211% goal achievement for new accounts.
  • Honored by the International Association of Business Communicators (IABC) with the 2004 Silver Flame Award in the Video/CD-ROM category for Witness Systems media kit.
  • Developed interactive CD-ROM to assist with brand awareness centered on the launch of Nuvaring. Organon shipped out 1 million CD-ROMs during the launch.
  • Increased local market by 37% for Cabot Cheese in one year via local branding initiative.
  • Clients included GE Power Systems, Pfizer, Merck, CipherTrust and Cox Enterprises.

Desert Moon Interactive

Atlanta, GA, United States
Owner 

 

Collaborated with training and HR departments to ensure employees had the requisite training for their positions, including both technical and soft skills training.

  • Clients included GlaxoWellcome, Witness Systems, BellSouth and Scientific-Atlanta.

Interactive, Inc

Atlanta, GA, United States
Software Development Manager 

 

Led and directed team of software developers responsible for all project design and development using a wide variety of technologies.  

  • One of the first marketing teams in Atlanta to integrate digital strategies with brand development.
  • Managed and programmed 24 CD-ROM training series for Georgia-Pacific.
  • Clients included MCI, Scientific-Atlanta, Dunn & Bradstreet and BellSouth.

Cap Gemini America

Atlanta, GA, United States
Consultant, Systems Analysis Design and Development Support 

 

  • Provided technical support to regional sales office as well as sales staff throughout the SouthEast.
  • Developed the first website for a regional sales office of Anheuser-Busch.

Apple Computers

Atlanta, GA, United States
Systems Engineer 

Education

Emory University - Goizueta Business School

Atlanta, GA, United States
MBA

University of Miami - School of Business Administration

Coral Gables, FL, United States
BS, Systems Analysis

University of Wollongong

Australia
Study Abroad Program

Professional Associations

 

Goizueta School of Business (Emory University) Entrepreneur Association Network

GrowthANSWERS

Mensa

Turnaround Management Association (TMA)

Vistage International (formerly TEC)

Thought Leadership

GrowthGap

GrowthGap
 

Icon_pdf_16 GrowthGap Self Assessment Tool

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GrowthGap Self Assessment Tool