VisualCV

Achievements:

• Selected and implemented marketing automation system saving $34k per year (2009)
• Increased PPC leads 77 percent on same budget. (20010)
• Identified high value, untapped channels and produced campaigns for them (2009) 
• Analyzed online marketing spend, identifying savings of $42k in budget (2008)
• Developed a lead processing workaround, saving $3k per year in man hours (2008)

Responsibilities:

• Report weekly metrics on PPC lead generation
• Manage administration and business processes in Marketing Automation System (Marketo)
• Run A/B testing to optimize landing pages
• Produce campaigns and allocate budgets for PPC Campaigns
• Create macros, using VBA, to automate tasks with variable inputs

I help small businesses and non profits reach their goals using online marketing channels.  Past projects:

• Build websites to generate leads and increase revenue
• Implement Google Analytics
• Manage SEM Campaigns
• Copywriting

• Researched, presented the implications of MySpace privacy settings on liability
• Edited website to reduce load time by 75 percent

• Increased average weekly sales by 83 percent ($12k to $22k).
• Responsible for all operations of franchise with 25+ employees.
• Promoted three times during tenure.

• Started business delivering consumables to college residents.
• Identified key market segments and vendors.
• Achieved positive cash flow in three months.