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In the Media

Interviewed in 2007 by PRWeek for a feature article on PR measurement.


A 2008 guest post on Communication Overtones' on public relations measurement.


A 2009 op-ed on measurement published in PRWeek (subscription required).


In 2010, named by TopRank Online Marketing Blog as one of 25 Women That Rock Social Media.


KDPaine & Partners and The Measurement Standard's August 2006 "Measurement Maven"


PRWeek's inaugural "Top 40 Under 40" List of PR professionals in the United States, December 2007


The Institute for Public Relations' 2008 Jack Felton Golden Ruler Awards

Snapshot: 2007 Anti-Cruelty Communications for the ASPCA

Strategized and implemented internal and external communications during 2007 dog fighting-related federal investigation of National Football League (NFL) quarterback Michael Vick. Served as advisor to, and liaison for, President and key staff on related issues; coordinated communications between law enforcement authorities, the ASPCA and other involved parties; also coordinated communications with the NFL. Integrated these communications with the launch of the country's first-ever "mobile animal CSI unit" in December 2007, resulting in several key and extremely high-profile media placements including NBC's "Today," CBS' "Early Show," and NBC's "Nightly News With Brian Williams." The aggressive communications outreach resulted in a 28% increase in public awareness of the ASPCA's anti-cruelty initiatives and launch, and a 65% increase in web traffic following the launch-the key element in the ASPCA growing its membership file.

Snapshot: U.S. Tuna Foundation

U. S. Tuna Foundation (2005-2006); managed client budget and supervised issues-related public relations outreach to consumer and trade media, as well as liaison with related industries and organizations, focusing on the issue of methylmercury in seafood, including launching a Web site focusing on this issue ( Successfully organized a roundtable on "Public Health and the Benefits and Risks of Seafood Consumption," in conjunction with the Center for Food, Nutrition and Agriculture Policy at the University of Maryland-College Park, which saw more than 80 key influencers from academia, industry and government come together for presentations and discussions on the issue.

Snapshot: Russell Simmons' Def Poetry Jam (World Premiere)

2002 world premiere of ‘Russell Simmons Def Poetry Jam;’ strategic public relations plan based on in-depth research on niche media in the African-American community and hip-hop culture resulted in steadily increasing sales. Key electronic media hits included Michael Krasny’s ‘Forum’ on KQED-FM (NPR), KTVU’s ‘Mornings on 2’ (FOX), and BET’s ‘Nightly News.’ As a result, the engagement paved the way for the show’s successful Broadway debut, winning a 2003 Tony Award® for ‘special theatrical event.’

Speaking & Training

I am often invited to speak at industry and training events on integrated communications, measurement, social media, crisis communications, media relations and communications strategy.

“A delight to hear;” “great speaker, relevant information;” “[I found] Shonali Burke’s presentation and generous advice greatly helpful;” these are typical of attendee feedback on my presentations.

Select past and recent speaking engagements have included the 2007, 2008 and 2009 Vocus Users Conferences, Goodwill Industries International’s (GII) 2008 and 2009 Summer Learning Series, the 2008 Institute for Public Relations Measurement Summit, Ragan Communications’ May 2009 Corporate Communicators ConferencePRSA’s (Public Relations Society of America) 2008, 2009 and 2010 International Conferences, and Social Commerce Camp DC.


If you're interested in my speaking and training services, please contact me at info (a) shonaliburke (dot) com. You can also learn more about these services at my website.