View My VisualCV Online: http://www.visualcv.com/sherrymain

Quick Snapshot

Jack of many things Web 2.0, communications, and higher education administration... but master of none.

 

I am a fiend for Technology, Policy and Communication -- particulartly their interplay with each other.  Put another way, I am interested in innovation, new media, social media and the politics within and around them:

 

  • How can innovation solve problems? Create problems? 
  • What are the implications of government policies on technology?
  • What laws and policies result from creation of new technology?
  • How do Web 2.0 tools change the game?

My Professional Background

UC Irvine, Bren School of ICS

Irvine, CA, United States
Oct 2005 - Present
Director of Communications 

I lead a collaborative team of communications professionals that include multi-media specialists, a Web designer, usability expert and writer.

 

We are challenged daily to communicate and market in innovative ways for the first and only Information and Computer Sciences school in California.

 

Specifically, we produce information on research, news, and technology in innovative and collaborative formats, such that we stimulate our audience and actively engage them. Some of our current interactive endeavors include:

 

 

In addition, I manage production of traditional print publication, press releases, media relations and executive communications.  See Old Media and Press Releases.

 

I interact daily with the media, university leadership, and corporate and government leaders.

 

Other responsibilities include strategic planning, budget planning, and personnel management.

UC Irvine, Schools of Biological and Physical Sciences

Irvine, CA, United States
Apr 2005 - Oct 2005
Assoc. Director of Development Marketing and Communications 

Joint appointment between the Schools of Biological and Physical Sciences at UC Irvine.

 

Responsible for Web and print communciations, press releases, publications, and outreach for donors and advancement activities.

UC Irvine, Admissions and Relations with School

Irvine, CA, United States
Jul 2001 - Apr 2005
Senior Writer 

 

Devloped and managed admissions letters, print publications, Web graphics, video prodcution, and online admissions portal (MyAdmissions@UCI).

 

Coordinated freshmen recruitement and yield programs.

 

 

Associated Students, UC Davis

Davis, CA, United States
Sep 1999 - Jun 2001
External Relations Committee Chairperson 

Oversaw all legislation referred to External Affairs commission and authored legislation.

 

Maintained communication with city, state, and national governments and other UC campuses.

University of California, Student Association

Oakland, CA, United States
Legislative Committee 

Authored recommendations for state legislators on higher education bills and resolutions.

 

Lobbied for non-partisan student issues.

 

Attended UC Regent meetings as one of three system-wide student representatives.

Additional Leadership Experience

  • UCI Chancellor’s Advisory Committee on the Status of Staff, Diversity Committee Chair
  • UCI Staff Assembly, Chairperson, Vice-Chair, Communications Chair, and Elections Chair, Executive Hiring committees, UCI award committees 
  • Girls Inc., Orange County, Board Member, Marketing     
  • California Concert Artists, Consultant, Board Member, Marketing and Media Relations   
  • IEEE Computer Society, Marketing and Membership Consultant

Mac and PC Proficient

Adobe CS3 Suite

(Expert)
10+ Years Experience, (Last Used <1 year ago)
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Acrobat, Photoshop, InDesign, Illustrator, Dreamweaver, Flash

Final Cut Studio 2

(Intermediate)
1-2 Years Experience, (Last Used <1 year ago)
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Final Cut Pro, Motion, Soundtrack Pro, DVD Studio Pro

Microsoft Office Suite

(Rockstar)
10+ Years Experience, (Last Used <1 year ago)
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Word, Powerpoint, Excel

Apple iWork Suite

(Rockstar)
5-6 Years Experience, (Last Used <1 year ago)
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Pages, Keynote, Numbers

SPSS

(Intermediate)
1-2 Years Experience, (Last Used <1 year ago)
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Web 2.0 Tools

(Rockstar)
5-6 Years Experience, (Last Used <1 year ago)
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Proficient in producing content utilizing Web 2.0 tools such as video libraries (YouTube), social networks (Facebook MySpace, etc.), professional networks (Linked In), blogs, text messaging, Twitter, instant messaging, RSS feeds and more.

 

See current work experience and portfolio on right.

Certifications

UC Business Officers Instutiute

(University of California)
Nov 2008 - Has no expiration

Education

UC Irvine, Paul Merage School of Business

Irvine, CA, United States
Sep 2006 - Present
MBA

Policy Coursework:

  • Microeconomics, Business & Government, U.S. Health Policy, Business Law

 

Accounting/Finance:

  • Accounting, Managerial Finance, Financial Accounting, Investments

 

Marketing:

  • Marketing Management, Advanced Micromarketing, EDGE (Managing Innovation), Digital Strategy & Marketing, Marketing for the Internet

     

Other:

  • Global Business I and II, Management of Organizations, Organizational Behavior, IT for Management, Operations Management, Negotiations, Statistics

UC Davis

Davis, CA, United States
Sep 1996 - Jun 2001
B.S./B.A., Genetics/Japanese Language and Literature
  • Davis Honors Challenge
  • Sword and Sandals Society
  • Outstanding Senior Award

Volunteer Experience

  • UC Davis, Alumni Ambassador for Undergraduate Admissions
  • MATHCOUNTS, Grader and Proctor 
  • UC Davis Medical Center, Otolaryngology and Geriatrics Intern 
  • California Patten College Tutor (Associate’s degree program at San Quentin State Prison)

Foreign Languages

Fluent Japanese and Elementary Spanish

Interests

  • Blogging, Social networking
  • Cooking, Entertaining, Dining out
  • Sailing, Golf, Softball, Basketball, Non-competitive team sports
  • Independent films, Public radio
  • International Travel
  • Photography

My blog

Lost in Mastication

Lost in Mastication

My personal take on all things culinary, Web2.0, photography, politics, economics and current events.

Web 2.0 @ Work

History of the Bren School

This short videos highlights the Bren School of Information and Computer Sciences at UC Irvine and its successful and life changing achievements since its founding in 1968.

TechCoast Island

TechCoast Island

UC Irvine's Donald Bren School of Information and Computer Sciences in Second Life

Creating Environmental Awareness @ UC Irvine

Whether it is utilizing the interactive Eco Raft game to teach children about conservation and social ecology, or allowing consumers to use their PDA's and cell phones to learn about the environmental impact of the products they buy while at the store or, tracking discarded monitors, Professor Tomlinson and his students are helping to ensure a greener tomorrow.

Old Media

Bren:10 Brief

Bren:10

Flyer - 2pp, 4/4 color

 

Recruitement flyer for undergraduate students.  Short version of Bren:10 brochure (16pp).

InnovateICS

InnovateICS

Magazine - 16pp, 4/4 color, self-mailer

 

Magazine for the Donald Bren School of Information and Computer Sciences @ UC Irvine

Press Releases

Social Networks