VisualCV

Seth Resler founded QuickWhatsUp.com, combining arts and entertainment event production with the power of social media marketing.  He handles all aspects of event production, including budgeting, website development, graphic design, vendor booking, sales, marketing and execution.  He also handles the day-to-day operations, including accounting and legalities.

Seth has produced over 200 events, including the New England Nightclub and Bar Expo, the Rhode Island Comedy Quest, the World of Flavors Competition, the DiscoverYou: Holistic & Wellness Expo, the Iron Bartender Competition and more.  He promotes each event through a comprehensive marketing campaign using a combination of traditional and new media techniques.  The social media aspects of the campaigns employ a variety of tools, such as email databases, text messaging, Facebook, MySpace, Twitter, GoogleAds and more.

Seth's services have been enlisted by marquee clients including Anheuser-Busch, Corona, Bacardi, MS Walker, Twin River Casino, Universal Records, LiveNation, Rhode Island Distributing, Horizon Distributing and more.  Seth was recognized for his cultural contribution to the city of Providence with a Citizen Citation from Mayor David Cicilline.

Seth briefly returned to the airwaves largest market in the country to broadcast from the Howard Stern studio, where he connected with the 25-54 male demographic in the nation's largest market.  Hear Seth's aircheck.

In 2003, the House Majority Leader orchestrated a covert campaign to hijack the nation's government by redrawing political district lines.  Few people know the story, but it impacts every American.

With a degree from Brown University in Political Science and a strong interest in politics, Seth left his radio career to make a documentary film on gerrymandering.  Over the next year, he spent his time writing grant proposals, researching and conducting preliminary interviews throughout Texas and Washington, DC.  In the process, Seth uncovered shocking evidence of electoral racism and the political packing of the Justice Department that the mainstream press would not discover for another year.  See the trailer.

He enlisted the support of numerous grassroots organizations and political advocacy groups in his efforts.  In 2007, Seth sold his portion of the film company to his partner, as his new marketing venture, QuickWhatsUp.com, began to grow.

In 2003, Seth returned to his alma matter to take the reigns of the programming division.  He was tasked with targeting the key 18-34 demographic.  He quickly implemented a host of practices that breathed new life into the radio station and the entire state of Rhode Island: producing the Cheap Date concert series, which helped launch the careers of future superstars including The Killers, Muse, Yellowcard and the Dropkick Murphys; reviving the city's legendary local band competition; developing local comic talent with the Cheap Laughs comedy series; and booking Providence's infamous Summer Concert Series.

Seth used music, air talents and unique promotions to achieve ratings success.  He built strategic alliances with television and print partners.  He developed deep relationships with record labels, management companies and other players in the music industry.

Seth's tenure at WBRU culminated with an April Fool's Day joke in 2007.  The station pretended it had been sold to a major corporation and flipped formats to "Buddy FM" (after the city's most notorious mayor).  Internet message boards, MySpace and Wikipedia were orchestrated to fuel the rumors.  Seth enlisted celebrities like the Mighty Mighty Bosstones' Dicky Barrett called in to reminisce about the station.  After a day of the new format, the disc jockeys staged a revolt and retook the station.  The prank created such a statewide sensation, with local television and print outlets covering the story.  Hear Buddy FM audio.

During Seth's tenure, WBRU scored record high ratings against rival WHJY, defeated competitor WFNX and was named one of the Top 20 Alternative Rock stations in the country by Radio and Records magazine.  Read FMQB interview with Seth.

Seth returned to the West Coast to become the Music Director of the legendary rock station The End.  Here, he oversaw the playlist of the groundbreaking radio station and was an occasional air talent.  Hear Seth's aircheck from Seattle.

Seth cut his teeth at Boston's legendary rock station, where he executed the programming and promotional strategies to connect with the 18-34 demographic.

Seth launched his post-graduate radio career on the banks of the Mississippi, where he created the stations imaging campaigns.  Hear Seth's production demo.

While studying at Brown University, Seth served as both on-air personality and Music Director at WBRU.  Hear Seth's production demo from WBRU.