View My VisualCV Online: http://www.visualcv.com/robkidd

PRODUCT MANAGEMENT & MARKETING

McAfee.com USBDrive Product Line

McAfee.com USB Drive
  • McAfee.com USB Drive  purchase integration on McAfee.com site

 

  • Used email and pop-up campaigns with linking to a "Buy Now" micro-site

 McAfee.com USBDrive Micro-site Functional Specification Click here or  image of USBDrive Box above

INTERNET MARKETING & ANALYSIS

Internet and New Media Marketing

Strategic

KTEH Channel 54 TV Interview

 

Marketing Strategy Example:

 

  • Use traditional public relations target audience and market segment outreach
  • Re-purpose and customize for placement on blog/s and social media sites such as Flickr, YouTube, Twitter, etc. to drive traffic to organization's core website and/or micro site/s
  • Review Web Analytic-s and campaign metrics to determine effectiveness and adjust messaging and media placement
  • Use media interaction and feedback to help drive refinement of product requirements and marketing tactics


TESTIMONIALS

Jeff Yarne

(Peer)
Executive Ronin Studios LLC

"....as a product manager for companies such as Intel, McAlfee, Portland Software. I find Robert to be a very intelligent individual with several masters degrees that is able to come up to speed quickly on new projects and make an immediate impact..."  Source: Jeff Yarne

 

 

Gary Perman

(Client)
Permantech

“...Rob has an in depth understanding of key industry trends and the technology and Product and marketing insight that would be an asset to an organization. Professional, high integrity and good reputation...” Source: Gary Perman

Darren Popham

(Superior)
Director Marketing McAfee.com

“...As an innovative marketer, Rob was able to take a vision of integrating McAfee security products with consumer USB devices to develop a plan that, at the time, was ahead of its time..." Source: Darren Popham

SOCIAL MEDIA CONNECTIONS

Visit Linkedin Profile

Visit Me On Linkedin

Media Linking for extended exposure and audience engagement - Internet Marketing is conversations in all directions

 

Let's text - twitter @robjkidd

INTEREST OTHER THAN WORK

Thai Chi Medition

Sand Painting Meditation

My Interests include:

 

  • Thai Chi
  • Restoring & Riding Vintage Scooters
  • Bicycling
  • Sea Kayaking
  • Sailing
  • Skiing  

Summary

Market strategist and detail oriented  product manager and marketer, research analyst, and partner marketing account management specialist. I take products, marketing programs, analysis and  partner relationships from initial vision to bottom line results. For example at McAfee.com I took the McAfee.com USB Drive product line from inception to $600K in quarterly revenues in six months, by focusing on best practices product management and marketing, optimizing partner relationships, and effectively using  internet and new media marketing.

 

Highlights

Product and Project Management

   

  • Implemented internet hosted storage (DriveWay) and MS-Office “look-a-alike” (ThinkFree) online services, that were hosted in the McAfee.com "Cloud."

  • Led and developed MRDs, functional specifications, Go-To-Markets and Market Communication for networking, and communications software, and security “software-as-a-service” generating $3.0 M in annual revenue.  

            See "Some of My Work" - Immediately below this section of Highlights 


  • Developed and delivered release notes, datasheets, collateral, web content and sales training.

Product Marketing

  • Developed and managed McAfee.com USBDrive business line from inception to quarterly revenue run rate of $600K. 

            Click on " McAfee.com USBDrive Product Line"  or see section at top left


  • Implemented successful marketing, product, and partnership “programs – campaigns” for $2.0 M in incremental annual revenues by adding new partner co-branded products.

  • Developed-delivered: content at conferences and trade shows (e.g. Comdex).

  • Media Product and Analyst Spokesperson. 

          Click on  "Silicon Valley Reports KTEH TV Channel 54"  - or see section at top middle left

 

Research and Analysis

 

  • Developed and delivered industry and competitive analysis, and market research at Gartner (aka Dataquest), Sageza Group, Intel, McAfee, Connelly and Associates, and for other organizations, such as Mellon Bank.

            Click on "Service Oriented Architectures Blueprints" - Analysis and White Paper sample 

 

Internet Marketing

  • Designed, managed and optimized on line marketing campaigns - Websites, Partner Affiliate and email

          Click on " SEO Analysis - Internet Presence" - Sample Optimization Worksheet/s

 

Some Of My Work

Product Management

Intel Service Provider Net Mgt Platform - Exec Summary
MRD

Intel xSP Network
Management Platform
 

Marketing Communications

McAfee Security Center
PRESS RELEASE

McAfee Security Center Subscriber "Dashboard"
 

Analysis

Sageza Group
PRODUCT ANALYSIS

EMC - Documentum
Next Generation Content Mangement
 

Product Marketing

Alternate McAfee Data Sheet
DATA SHEET

Firewall Protection for all
 

Research & Analysis

Competitve Crest
COMPETITIVE MATRICES

McAfee.com
Virus, Firewall, Content and spam Filtering
 

Internet Marketing

SEO Graphic
SEM

Tools to optimize organic and paid search

 

Profesional Experience

Connelly & Associates

San Jose, CA, United States
Jan 2003 - Present
Marketing Consultant 

Clients: Epson, Calertem, EthicsPoint, Segeza Group and Uxcomm

Projects: Market Research & Competitive Analysis, new media marketing plans, marketing campaigns, positioning/messaging, go-to-markets, collateral, and web key-performance indicators and metrics.

 

  • Expertise – Security, network, communication and content management software and marketing
  • Developed  marketing strategies, campaigns, collateral, and white papers for enterprise software companies such as IBM and EMC
  • Recommended web product management methodology cutting development cost and time by 10%
  • Industry event, trade show and seminar speaker (e.g. Adobe In-Design Conference)

McAfee

Santa Clara, CA, United States
Sep 2000 - Oct 2002
Product Marketing Manager 

McAfee.com USBDrive Business Line
Firewall, Content Filtering and Partner Products

 

  • Product Manager, Partner Products – McAfee.com EasyRecovery Standard & Professional Editions and McAfee.com Driveway On-line Storage and Think-Free Office – Cumulative Revenues 2002, $ 1.5 M
  • Product Manager – McAfee.com Visual Trace, Personal Firewall & Privacy Services -  Cumulative Revenues 2001 $ 1.5 M
  • Developed and Prioritized Needs and Requirements – Created MRDs, and Functional Specifications For Mcafee.com Firewall, Content Filtering, Partner Products, such as the on-line storage service, and McAfee.com Branded USBDrive
  • Maintained Web Service Offerings Road Maps:  incorporating budget. schedule and scope constraints, mediating between engineering, sales, customer/technical support, and executive staff
  • Developed and managed on-line web marketing campaigns and brand promotion and enhancement (e.g. McAfee.com Security Center user subscriber console/dashboard) for increased user engagement and "stickyness"

 

Intel

Hillsboro, OR, United States
Jul 1999 - Jun 2000
Product Marketing Manager 

xSP network management platforms/tools.

 

  • Developed market segmentation/analysis service provider (xSP) market.  RESULT: foundation for new corporate strategic branded product direction
  • Designed survey instrument – interviewed xSPs, determining network management needs
  • Researched, developed, authored and got approval for MRD, xSP network management product line
  • Developed and Prioritized Product features in conjunction with network products and server group marketing, engineering and executive team
  • Forecasted Revenues And Developed Positioning, Pricing and Promotion For Product

 

Sequent (acquired by IBM 1997)

Beaverton , OR, United States
Jul 1992 - May 1999
Manager Competitive Intelligence & Field Sales Support 

Managed competitive bids, implemented competitive sales strategies and managed analyst relations program 

 

  • Managed competitive bids and sales proposals with field sales.  RESULT: Helped close over $20 M direct sales annually
  • Developed and implemented competitive sales strategies, including hot line and on-line support of field sales; designed, and delivered sales training
  • Managed relationships with market research community, to include crafting public relation program to positively influence positioning and evaluation of Sequent

 

Dataquest (aka Gartner Group)

San Jose, CA, United States
Sep 1989 - Jun 1992
Senior Industry Analyst & Market Research Manager 

Created and managed Server System and Business Computer Subscription Services

 

 

  • MANAGED SERVER SYSTEMS AND BUSINESS COMPUTER SERVICES.  RESULT: Built the Server Systems Service to a $250,000 business in a year; and in the business service achieved a 70% contribution margin on $ 500,000 in annual revenues; signed-managed five new clients
  • MANAGED MAJOR ACCOUNTS including HP, IBM, NCR, DEC, UNISYS, SUN, and financial clients such as; Bank Of Boston, and Mellon Bank
  • Provided competitive product, market and company analysis; industry consultant to computer vendors and executives in banking, investment houses, venture capital and financial firms

 

Education

The University of British Columbia

Vancouver, BC, Canada
MBA, Marketing & Finance

Senior Project - "Statistics and Analysis of North American Venture Capital Industry"

University of Toronto

Toronto, ON, Canada
MSC, Computer Science

Database Technology  - Masters Thesis "A Common Model for Multi-key Access"

University of Oregon

Eugene, OR, United States
MSC, Statistics

Colorado College

Colorado Springs, CO, United States
BA, Mathimatics & Economics

Major:  Mathematics    Minor: Economics and Psychology

Skills

Search Engine Marketing

(Intermediate)
1-2 Years Experience, (Last Used <1 year ago)
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Assisted several clients improve organic ranking, and PPC results

Google Web Analytics

(Beginner)
<1 Years Experience, (Last Used <1 year ago)
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xHTML

(Intermediate)
1-2 Years Experience, (Last Used <1 year ago)
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Besides PSU Multimedia courses in HTML and CSS,  and certificate program projects,  developed McAfee.com USBDrive micro-site functional specification in HTML, and currently building a blog site for scooter enthusiasts. Click to review work sample.

CSS

(Intermediate)
1-2 Years Experience, (Last Used <1 year ago)
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Microsoft Office Suite

(Expert)
10+ Years Experience, (Last Used <1 year ago)
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Public Speaking

(Expert)
10+ Years Experience, (Last Used <1 year ago)
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Company and product spokesperson - click to review work sample

German

(Expert)
10+ Years Experience, (Last Used <1 year ago)
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Fluent - speak, read and write

Social Media

(Beginner)
1-2 Years Experience, (Last Used <1 year ago)
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Staying abreast of  these rapidly changing  social media paradigms  is a "balancing act"

between knowing "what exists but has not been monetized"

and "what is the future and will be monetized"

 

                                        - this will be the trend for the immediate future  Source: Marketing Sherpa, 2009

Statistical Analysis and Applied Mathematics

(Expert)
10+ Years Experience, (Last Used <1 year ago)
Skillometer_4

Statistics - used throughout my career in market research and analysis, and member of the adjunct mathematics faculty pool at Portland Community College.