VisualCV

Hearst Corp., Entertainment and Syndication, New York, NY

·      Subject matter expert in paper free payments, bills, and statements.

·        Background and analysis for consumer research and usability testing.

·        Identify and lead business opportunities and development for new product.

The Clearing House, New York, NY

·      Corporate research and analysis.

·        Case Study strategy, development, and content.

The Payments Authority, Inc., Detroit, MI

·    Online community development, content, and launch.

·        Identify resources, contractors, and manage teams.

·        Brand identity, public relations, market position.

Commercial Payments International, Denver, CO

·    Marketing strategy, digital content, and tactical channel management.

Formulate and develop direction and operations for marketing programs to inform and educate consumer and business markets about Direct Deposit; Direct Payment; check conversion; electronic bill payment and presentment [EBPP]; NACHA; ACH payments; PayItGreen®; Secure Vault Payments®.

·        Marketing strategy; project funding and P&L; management; and outcomes for programs and products.

·        Establish and build coalitions of financial institutions, Federal agencies, non-profit, and private sector organizations to organize and communicate common messages. Federal Reserve Banks, The Clearing House, financial institutions, businesses, Federal agencies, consumer advocacy and trade groups.

·        Market introduction strategy for check conversion products, business, consumer, government.

·        Founder of PayItGreen – marketing program to discover and promote the environmental benefits of electronic payments, bills, and statements.

·        Manage advertising – print, broadcast, outdoor, online, SEO, and social media.

·        Coordinate and facilitate public relations and affairs, media strategy, spokespeople, and markets.

·        Plan and analyze qualitative and quantitative research for brand awareness, perception, and use.

·        Cultivate, lead, and facilitate business development and relationships.

·        Speak at industry events and provide executive briefings to governing boards.

·        Coordinate and prioritize multi-resource teams, contractors, budgets, and deliverables.

Strategy, operations, budgets, and outcomes for trade association and industry marketing programs.

·        Executive lead for Direct Deposit/Direct Payment Coalition – sponsored by The Federal Reserve.

·        Develop industry support and participation for Check Conversion Education Coalition.

·        Plan and coordinate product marketing activities and organization brand.

·        Identify and lead industry relationships, partner opportunities, and sales P&L.

·        Develop and prioritize technical, business, and marketing resources for online presence.

·        Manage and mentor marketing, public relations, membership; statistics, website staff.

·   Advance work and negotiate hotel and facility contracts [national and international]

·    Cultivate sales prospects and manage exhibit and sponsor sales

·    Manage multi-venue event operations and P&L - facility contracts; registration; concurrent sessions; headline speaker and entertainment; multimedia show; contractors and staff; exhibit hall; tours; golf; special events

·    Manage member relations and services, business development, and industry partnerships

• Plan and manage executive and member meetings
• Support operations for annual conference, school, tradeshow, and special events
• Manage operations for multi-city seminars and programs
• Lead marketing and sales for trade show; advertising; and sponsor programs