Herndon, VA, United States
Mar 2000 - Jan 2009
Formulate and develop direction and operations for marketing programs to inform and educate consumer and business markets about Direct Deposit; Direct Payment; check conversion; electronic bill payment and presentment [EBPP]; NACHA; ACH payments; PayItGreen®; Secure Vault Payments®.
· Marketing strategy; project funding and P&L; management; and outcomes for programs and products.
· Establish and build coalitions of financial institutions, Federal agencies, non-profit, and private sector organizations to organize and communicate common messages. Federal Reserve Banks, The Clearing House, financial institutions, businesses, Federal agencies, consumer advocacy and trade groups.
· Market introduction strategy for check conversion products, business, consumer, government.
· Founder of PayItGreen – marketing program to discover and promote the environmental benefits of electronic payments, bills, and statements.
· Manage advertising – print, broadcast, outdoor, online, SEO, and social media.
· Coordinate and facilitate public relations and affairs, media strategy, spokespeople, and markets.
· Plan and analyze qualitative and quantitative research for brand awareness, perception, and use.
· Cultivate, lead, and facilitate business development and relationships.
· Speak at industry events and provide executive briefings to governing boards.
· Coordinate and prioritize multi-resource teams, contractors, budgets, and deliverables.