Richard Spalding's VisualCV - Richard Spalding

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Richard Spalding

Online Marketer

London
United Kingdom

m:: +447739966344

R Spalding's Website:	http://www.richspalding.com/
R Spalding's Twitter:	http://twitter.com/richspalding
My Company:	http://www.pioneer.co.uk

Marketing Professional with a passion for new media and an in-depth understanding of Online Marketing. An organised self-starter, that enjoys being committed to the life of a project, and shaping it to meet the business strategy and ultimate objectives of the brand. With a lifelong interest in all things digital, and experience with a premium airline and consumer electronics brand, alongside being CIM qualified, reaching Director level within the discipline is the ultimate objective.

Pioneer GB Ltd

Stoke Poges, United Kingdom

Sep 2008 - Present

Online Marketing Executive

Responsibility for Pioneer's UK presence within new media. Web site management (www.pioneer.co.uk), SEO implementation and microsite campaign oversight. Execution of eCRM strategy through email marketing, corporate blogging and social media (implemented www.twitter.com/PioneerUK). Management of online PPC text and display ad campaigns.

Scandinavian Airlines

London Heathrow Airport, United Kingdom

Sep 2006 - Sep 2008

Online Marketing Executive

Responsibility for the Scandinavian Airlines (SAS) UK and Ireland brand within new media. Covering web site management (www.flysas.co.uk) and analysis, email communication, search engine marketing (SEM incl. SEO), affiliate marketing and online display advertising.

Equip Technology

Hook, United Kingdom

May 2004 - Jun 2005

Business Development

Responsibility to initiate contact with potential B2B customers; establish a relationship and rapport using the telephone and emails in order to elevate the relationship to a point where Account Managers may continue to create close ties face-to-face.

London School of Marketing

London, United Kingdom

Sep 2008 - Feb 2010

Chartered Institute of Marketing (CIM), Professional Postgraduate Diploma

> Achieved the Pg Prof Dip qualification.
> Achieved Chartered CPD Programme certificate 2009.
> Achieved Chartered CPD Programme certificate 2010.

University of Surrey

Guildford, United Kingdom

Sep 2002 - May 2006

BSc, Business Management

> Achieved a 2.1 BSc (Hons).
> Dissertation focus "Successful Online Marketing".
> Elective modules undertaken: eBusiness, Entrepreneurship, Business Strategy, Marketing Management, Project Management.

Activities and Societies:> Marketing & Communications Officer for the DM Society