Robert Bonomo

As an online marketing consultant for Media Plex Pro, I have worked on several projects, including building the following lead generation websites which focus on the financial services industry.

www.freetradingquiz.com

www.etraderiq.com

www.degreeshack.com

I have also done media buying for BetterTrades, Rich Dad, Freely and Spread Trade Systems. 

Venture Direct is a full service direct marketing agency established in 1993, specializing in online lead generation.Venture also has a print, list services and list management division.

Managed distribution for over 200 campaigns in 4 separate verticals, managing a budget of over 1.5 million dollars a month and a team of 7 persons.

·Closed a million dollar media buy with Liberty Tax for their online tax preparation campaign.

·Helped to close business and  managed Russ Whitney’s Teach Me to Trade and Rich Dad media buys.

·Played key role in closing over $300,000 in business for Ebony Magazine.

Optionetics Inc. is the holding company for a variety of financial education, software and seminar companies including Optionetics, Profit Strategies, FXTE, Safety in the Market and the trading software’s Platinum and Profit Source.The company operates in 11 countries.

Responsible for client acquisition for seminars and other financial education products. Developed the model and metrics and initiated the media buy which includes portals, emails, vertical financial sites, ad-networks, print ads in national media and direct mail lists.One direct report.

·Consistently reached over $1,000,000 dollars of new revenue on a monthly basis with a media spend

below $300,000.

·Achieved an ROI of over 150% on direct marketing campaigns.

·Brokered our own direct mail list.

·Spearheaded both national and geo-targeted campaigns to drive attendance to seminars on sites

including Investors.com, Zacks, The Street, Smart Money, Yahoo, The Fool and Kiplinger’s.

·Reached over 7% conversions on leads through creative and media optimization.

·Negotiated international CPA deals.

·Managed three outside creative groups developing all formats of Internet advertising as well as the creation of multiple landing pages.

·Researched and selected a firm for both natural and paid search.

Banco Sygma is the Spanish affiliate of Cofinoga, the financial arm of the French department stores Galeries Lafayette.The bank markets personal and consumer loans.

In charge of launching the Internet as a channel for client acquisition for Banco Sygma.Created the model to project potential acquisition costs and measured the internal impacts of the project before launching the channel.

·Launched the bank on the Internet even before they had a web site.This channel increased production by 25% with an acquisition cost below that of other channels.

I-Network is the leading online ad network in the Spanish speaking world.I-Network has an ad network, a permission email marketing division (CorreoDirect), and a lead generation network, (Centrocom). Product Manager

Responsible for CorreoDirect, the permission e-mail marketing product of I-NETWORK.In charge of launching the product, signing co-registration contracts with web sites and the commercialization of the product.Four direct reports.

·Established CorreoDirect as the leading broker of on-line data bases in Spain, representing many leading data bases such as The Financial Times, The Economist, MP3.es, i-españa (Vivendi), and Gay.com.

·Planned successful campaigns, CPM/CPA, for advertisers such as Land Rover, Mercedes, BBVA American Express and CEAC (largest Spanish direct marketer).Achieved goal of optimizing ROI and reaching conversion rates on leads of up to 10%.

Country Manager

General Manager of the on-line advertising network I-NETWORK in Argentina, the leading ad-network in the Spanish-speaking world

Sales Manager

Responsible for a five person sales team whose mission was to present the full range ofI-NETWORK on-line advertising products to media buyers and advertisers in Spain.