Rebecca Wissler

Marketing & Sales Strategy

• Created digital marketing strategy for agency currently being implemented
• Responsible for 25% increase in sales during first five months in target market
• Incorporated client interactive elements on website
• Integrated client relations tactics to include digital media with traditional direct mail
• Creates metrics for current communications tactics

• Organized statewide alternative energy PR plan culminating with a statewide alternative fuel vehicle road rally
• Raised awareness of alternative energy using coal among state Congress members as well as statewide media.

• Developed mixed-media integrated marketing campaigns to reach clients’ target audience
• Served as lead staff copywriter; Presented agency services to prospective companies
• Oversaw broadcast traffic of all agency clients
• Started digital communications with clients audience and evaluated effectiveness

Marketing Manager (July 2006 – March 2007)

• Promoted to this position after 10 months of employment
• Managed projects for over twenty MWR businesses simultaneously and managed all broadcast and print communications
• Reached air station community each week via weekly radio program and weekly community presentations
• Oversaw public affairs staff and production of monthly magazine
• Wrote weekly news articles promoting MWR events
• Developed presentations for senior MWR Director for high-ranking government visitors

Graphic Designer/Public Affairs Assistant (September 2005 – July 2006)

• Designed digital and print ads for MWR events and businesses daily
• Designed monthly print magazine and newsletter
• Created over twenty brand logos for department facilities and programs
• Generated all website content

• Trained navy journalists for news writing and communications in commercial advertising
• Anchored weekly news wrap-up show
• Trained high ranking naval officers to prepare for press events and crisis communications.