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Portfolio

Sidney Crosby Interview

Humane Society Interview

Icon_word_16 Communications Plan

Icon_word_16 Secondary Research

Icon_word_16 Media Monitoring

Icon_word_16 180 Magazine Article

Icon_word_16 Now Magazine Article

White Papers

Mission Statement

With five years of experience in Journalism (Magazine, Broadcast, Newspaper and Online), Media Relations, Communications Planning, Social Media and Marketing Research - my goal is to move the marketing industry towards cutting-edge, big-picture thinking.

Qualifications and Capabilities

  • Excellent written and oral communication skills
  • Strong leader who takes initiative
  • Very organized and uses strategic thinking when implementing new ideas
  • Responsible and committed individual with great drive to complete every task given with precision and originality
  • Excellent self-management skills
  • Team player - always look forward to a challenge
  • Computer skills including internet and all Microsoft Office applications
  • Research and write communications materials ranging from: news releases, articles, social media posts, presentations, annual reports and speeches

 

Work Experience

vpi Inc

Mississauga, ON, Canada
Jan 2012 - Present
Marketing and Communications Coordinator 

I provide marketing, advertising, copy editing and process creation support to vpi Inc.

·          Produce: press releases, media advisories, CSR reports and White Papers: The Top Six Reasons to Outsource HR and Bill 168

·          Monthly columnist for multiple publications

·          Edit and review all manuals and brochures

·          Orchestrate the orientation for new hires

·          Produce free-of-charge, ongoing radio campaigns

·          Created and manage the online presence including, but not limited to: LinkedIn, Facebook, Twitter, YouTube and our website.

·          Produce monthly SM analytic reports

·         Organize and host annual All Staff Meeting

Hennessy Sports Canada

Toronto, ON, Canada
Aug 2011 - Dec 2012
Public and Media Relations Coordinator 

·        Write and distribute Press Releases

·        Compile media lists

·        Establish and maintain relationships with different media outlets

·        Sports Reporter at media luncheons [when needed]

·        Create and maintain SM accounts: Twitter and Facebook

·        Create and oversee campaigns for free ticket giveaways

·        Write and distribute media accreditations for events

·        Manage Will Call to ensure media and VIP members received their tickets

·        Day of event: Set up venue and arrange seating

·        Schedule interviews with athletes and Managing Directors of the company

·        Main contact to inquire about  and schedule interviews regarding future events and happenings within HSC

 

Education

Ryerson University

Toronto, ON, Canada
Sep 2005 - Jun 2009
Journalism, Major: Broadcast, Minor: English

Selected Courses Include:

  • Information and Visual Resources for Journalists (JRN 100)
  • The Culture of News (JRN 120)
  • Introduction to Reporting (JRN 121)
  • Grammar (JRN 199)
  • Social Psychology (PSY 124)
  • Introduction to Online Journalism (JRN 112)
  • Elements of Feature Writing (JRN 124)
  • Introduction to Video & TV Journalism (JRN 125)
  • Ethics and Law in the Practice of Journalism (JRN 123)

Humber College

Toronto, ON, Canada
Sep 2010 - Jun 2011
Post-Graduate: Public Relations

Selected Courses Include:

  • PR Writing Lab
  • Event Planning and Management
  • Public Affairs
  • Organizational Communications Theory and Practice
  • Social and Digital Media
  • Corporate and International Public Relations
  • Marketing Communications
  • Strategic Communications
  • PR in the Workplace
  • Presentation Skills
  • Communicating CSR and Sustainability
  • Research for Public Relations
  • Media Relations
  • Change Management and Communications
  • Design for Public Relations
  • PR-In the Non-Profit Environment
  • Field Placement

Skills

Marketing, Public Relations and Journalism

(Advanced)
5-6 Years Experience, (Last Used <1 year ago)
Skillometer_3

Press Releases | Media Relations | Event Planning | Media Relations | Event Planning | Media Releases | Copy Editing | White Papers | Public Speaking | Speech Writing | Media Skills Training | Social Media Marketing | Online Reputation Management

Certifications

AODA

(vpi Inc)
Jan 2012 - Has no expiration

Trained and compliant with the Accessibility for Ontarians with Disabilities Act (AODA).