Plinio Garcia

My two sons; non-fiction; vegan food; champagne; word travel with emphasis in China, France, Germany, Italy, Mexico, South Africa; contemporary art; world music.

Plinio Garcia has over twenty-five years of experience building and leading companies in the manufacture and distribution of emerging market products.  

Plinio Garcia also has experience in managing non-profit organizations. 

Plinio Garcia is a member of the National Association of Corporate Directors (NACD).

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Business specialist with extensive sales, marketing and operations experience with P&L responsibility in corporate and entrepreneurial organizations.  Strong executive leadership skills demonstrated by growing sales, improving margins and increasing market share. Ability to improve brand equity to achieve market share targets.  Ability to sell to new customers with minimum costs and virtually no "slotting." Ability to integrate "social media" into organizations' sales, marketing and promotional plans.  Directorship experience in small and large non-profit organizations with budgets ranging from thousands to billions of dollars.  

Strategic Planning ~ General Management ~ Business Development

    Marketing & Product Strategy ~ Multi lingual ~ Training & Team Building

Manufacturing ~ Financial Planning ~ Budgeting ~ Distribution/Operations

Hispanic Markets Expert ~ Sales & Negotiation Expert in U.S. and International

• President and managing partner of Beyond Meat (J Green Foods). Consulted  and worked with "start-up"  vegan / vegetarian-foods company and increased sales by 120% during first 9 months; Set-up US West coast sales and placed products in the US largest food-service distributor; introduced retail frozen foods product line; company went from 1 product to 7 food service items and 7 retail items; raised capital to complete mfg facility in Cumberland;  Presented to VCs and stayed with firm until well-known VC Firm, Kleiner-Perkins,  invested. 
• President of Chef Merito, Inc., a Hispanic food products business (two spice blends) that currently manufactures and sells over 300 SKU's to retailers and food-service operators.
• Developed the organization, price structure, key account contracts and marketing strategies, and developed new company website, product lines, and a worldwide distribution system.
• Took the company from 0 to $12M in annual sales with little outside financing.
• Originated over 3,000 accounts through cold calling; the company now services 6,000 regular accounts in domestic and international markets.
• Worked in every aspect of the business from manufacturing to purchasing and sales.
• Launched new brand and package lines which increased sales by 30% and gross margins by 50%.
• Chef Merito is recognized as the leading brand of Hispanic seasonings in the marketplace.
• Co-founder of two non profit organizations: Marina Peninsula Neighborhood Association and UCLA Latino Alumni Association.
• Extensive experience in plant-design management.
• Manufacturing machinery and Technology equipment evaluation, selection, negotiation and purchase in the U.S. and Europe.
• Experience in (plant) site selection, evaluation, negotiation and acquisition.
• Experience in commercial real estate selection, purchase and management.
• Visionary of real estate trends with emphasis in making buildings adapt to new uses.
• Consulting experience with franchisees, non-profits and start-ups.
• More than 20 years of " corporate directorship " experience in profit and non-profits.