VisualCV

Administered all facets of business development functions (for accounts generating $350 million annually) creating and implementing loyalty programs in brick and mortar and web channel environments; accountable for penetration and growth strategy planning and execution, client budget management and reporting, strategic account management (providing expertise on data marketing, payments solutions, and customer loyalty), cross-sales of products, and development of product capabilities and sales campaigns.

• Recruited, developed techniques and ensured performance of up to 11 direct/in-direct reports (comprising members of strategic account management team); included staff in advanced analytics, business insights, risk, cobrand/bank card, product development, marketing communications, and pricing.
•  Effectively managed $1 billion client with $425 million sales budget; other client accounts included Hanover Direct, Colombian Emerald, Dell, Gander Mountain, Sports Authority, and Z Gallerie; successfully increased credit sales for Hanover Direct, Gander Mountain, and Sports Authority .
• Created programs and received client approval to commit $2.1 million in marketing funds to multi-channel direct marketing campaigns; also advised client to reinvest $25,000 in saved discount feeds to future marketing campaigns (versus accepting rebate) as well as secured commitment to proposal utilizing rebranding credit program as loyalty program.
• Guided brainstorming and development of primary concept (in collaboration with advertising agency) for client rewards program; ultimately increased external purchase of card 7% during promotional period; leveraged results to run 3 additional marketing programs generating over $680,000 in incremental sales.

Functioned as executive advisor/coach and coordinated functions including group discussions and speaker presentations (facilitating business management and professional issue resolution). Provided expertise to members on organizational development, annual budgeting and sales forecasts as well as consulting projects comprising succession planning, emergency business planning, and new mission and vision statements. Significantly expanded membership base.

Notable Projects

• Enabled client to drive greater revenues through closure of single line of business and redirection of funds to core business; also addressed and advised against client strategy placing junior executive in position recently departed by vice president; created pro forma sales projections and utilized management analysis instrument (DISC) to demonstrate lack of strengths (in required area) by elevated staff member.
• Reversed underperforming operations through reorganization of mortgage company (as company went unprofitable for 22 consecutive months); collaborated with owner on plan of action reducing staff (50%) and overhead (without adversely affective revenues); within 30 days of implementing plan, company showed profit as well as generated positive cash flow.
• Addressed and resolved gaps in sales productivity as well as launched succession plan in 25-year old construction company; created job descriptions and performance evaluation process fully integrated with business needs; collaborated with sales recruiter to fill vacant position; liaised with local attorney to begin working with owner on ESOP for business as part of departure strategy; successfully filled sales position and exceeded sales and profit goals for following 2 quarters.

Orchestrated and oversaw all facets of Columbus, Ohio district operating functions including residential and commercial rental, retails sales (exceeding $3 million annually), general administration, and warehouse and delivery operations (carried out in 4 separate facilities); ultimately accountable for profitable growth and containment of capital budgeting and operating expenses.

Scope of responsibilities included overall business strategy planning, budget maintenance, resource allocation, marketing and merchandising, sales and advertising/promotion oversight and execution, account management, contract negotiations, administrative and human resources functions, and merchandise and inventory management.

Ensured performance of 5 direct report supervisors overseeing up to 30 staff in commercial sales, residential sales, retail sales, administration, and distribution departments; spearhead staff interviewing, hiring, training, and performance appraisals.

•  Led district to profitability for first time in 3 years and guided staff to first performance bonuses in 5 years.
• Reduced inventory by $900,000 (over 12 months) and lowered depreciation by 18% as well as reduced our need for satellite facilities (saving $100,000 annually) through development and implementation of inventory liquidation strategy; also reduced payroll (adding $50,000 back to profit and loss report) as strategy eliminated need to count stock in monthly inventories and conduct visits to facilities.
• Spearheaded significant projects providing US Census and TSA with  furniture (generating $650,000 - $700,000); coordinated significant labor contributions as well as logistics functions, and overcame hurdles associated with constant service and inventory management (on-site and within warehouse).
• Lowered turnover from over 40% to less than 15% through modification of hiring and human capital management functions; ensured regular evaluations and confirmations, allocated communications showing appreciation during employment anniversaries, and extended profit sharing bonuses to all district team members.
• Accountable for performance of largest client relationships with 3^rd party customers (representing approximately 35% of revenues); included management of Execustay by Marriott and Bridgestreet International.

Orchestrated and oversaw all facets of daily functions throughout full-service landscape contracting operations, maintenance company and retail garden center; accountable for profit and loss performance of entire organization.

Facilitate graduate business courses on strategy, leadership, project managment, leading change initiatives, and executive decision making as well as all phases of business lifecycle for MBA program; assisted with development of curriculum relative to business strategy and leadership.

• Recognized with high degree of success marked by over 95% referral rating from students; recipient of awards including “Robert L. Bailey Teaching Award” (2006, 2008, & 2009) as well as “David Award” for outstanding contribution to student development (2005).