Areas of Expertise:<?xml:namespace prefix = "o" ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p>
Proven leader with more than
20 years of experience in marketing, advertising, and communications as a
columnist, copywriter, producer, and editor for TV, radio and print.
Experienced as a vice-president, manager and corporate executive in television
broadcasting, corporate communications, marketing, advertising, and public
relations.
Well versed in the conception, creation and execution of advertising and
promotional campaigns. Expert at developing overall strategies, positioning,
branding and marketing and communications in a variety of media--print, direct
mail, TV, radio, web, videos, etc
Seasoned in hiring, managing and nurturing creative personnel including
writers/producers, editors, photographers, graphic designers, and freelancers.
Extensive writing credits for national broadcasting industry publications on a
variety of subjects related to television news, marketing and advertising.
Extensive experience in television broadcasting in local news, local news
marketing, television and radio production, long form videos, web site branding
and advertising, and consulting.<o:p></o:p>
Experienced in public
relations and media relations.
Winner of multiple marketing and advertising awards, including being named
Brand Builder of the Year. <o:p></o:p>
Recommendations<o:p></o:p>
"I consider Paul to have been the best creative services director I
ever worked with. He is a tremendous producer of important messages.”<o:p></o:p>
Bill Bauman, GM WESH-TV, Orlando, Fla.<o:p></o:p>
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“Paul provided marketing solutions. I recommend Paul to an executive
capacity in marketing.” <o:p></o:p>
Perry Sook, President and CEO, Nexstar Broadcasting<o:p></o:p>
<o:p></o:p>
“He created a wonderful "pro-television" campaign to solicit new
advertisers.”
Duane Lammers, COO Nexstar Broadcasting<o:p></o:p>
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“Paul is a very creative marketing person who has the special ability to
produce spots that ‘sing’.
Michael Castengera, President at Media Strategies and Tactics Inc<o:p></o:p>
<o:p></o:p>
“Paul is a clear and clever writer whose expertise is TV promotion and marketing,
but he has demonstrated that he can bring his keen insight and gentle humor to
other matters.” <o:p></o:p>
Harry Jessell, Editor and Co-Publisher at TVNEWSDAY.com<o:p></o:p>
<o:p></o:p>
“Paul has a great grasp of the strategy and tactics behind an effective
media relations campaign, made even stronger by his depth of experience as both
a journalist and a corporate communicator.”<o:p></o:p>
Jill Marquardt, Garfinkel + Associates <o:p></o:p>
<o:p></o:p>
“At Nexstar, he was always looking for the best ways to make our business
more profitable. He is an excellent addition to any executive leadership team.”
<o:p></o:p>
Rajiv Lulla, SVP New Media, Nexstar Broadcasting<o:p></o:p>
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“His work was solid and stood out from the pack…and it was a pack of the
best.”<o:p></o:p>
Kate Bacon, Owner at Well Dunne!<o:p></o:p>
Paul Greeley’s TV examples<o:p></o:p>
Compilation Reels by Job/Market<o:p></o:p>
<o:p></o:p>
Nexstar Broadcasting<o:p></o:p>
Local TV Sales campaign---for all Nexstar markets<o:p></o:p>
http://www.trizat.com/paul/LocalTVSales.wmv<o:p></o:p>
Won 2006 PROMAX Gold Medallion Award. <o:p></o:p>
Nexstar COO said, ‘it’s a slam-dunk home run’! <o:p></o:p>
Creating a Thirst for News--25 minute DVD, (just the opening) <o:p></o:p>
https://www.youtube.com/watch?v=Djd0xQcEwok<o:p></o:p>
“The DVD is awesome, and I am mandating that every news and promotion
employee view it.”<o:p></o:p>
Duane Lammers, COO, Nexstar <o:p></o:p>
“Great DVD, I will require all people involved in news watch it.<o:p></o:p>
John Hoffman, GM, KSN-TV<o:p></o:p>
“I just got done watching “A Thirst for News” Very well done.<o:p></o:p>
Ron Krisulevicz, News Director, WBRE/WYOU<o:p></o:p>
Journal Broadcast Group<o:p></o:p>
http://www.youtube.com/watch?v=KJ3Juq5a4jw<o:p></o:p>
https://www.youtube.com/watch?v=7HcbZkvgn74<o:p></o:p>
New York Communications, Phila, Pennsylvania <o:p></o:p>
http://www.trizat.com/paul/NYcomm.wmv<o:p></o:p>
WINK-TV, Ft. Myers, Florida (CBS) <o:p></o:p>
http://www.trizat.com/paul/WINK.wmv<o:p></o:p>
WDSU-TV, NBC, New Orleans, Louisiana (NBC) <o:p></o:p>
http://www.trizat.com/paul/WDSU.wmv<o:p></o:p>
WWL-TV, CBS, New Orleans, Louisiana (CBS)
<o:p></o:p>
http://www.trizat.com/paul/WWL.wmv<o:p></o:p>
WESH-TV, Orlando, Florida, (NBC)
<o:p></o:p>
http://www.trizat.com/paul/WESH.wmv<o:p></o:p>
KWTV, Oklahoma City (CBS)
<o:p></o:p>
http://www.youtube.com/watch?v=KsHxMnok2_E<o:p></o:p>
Comcast Sportsnet, Phila, Pa.
<o:p></o:p>
http://www.youtube.com/watch?v=uJbq-l-rzrA<o:p></o:p>