View My VisualCV Online: http://www.visualcv.com/nathanbetz

About Nathan

Independent Copywriter and Communications Consultant

 

Nathan is a marketing and communications professional who has helped businesses and individuals to market themselves professionally, persuasively and profitably for a dozen years. He has served as a marketing consultant and copywriter in a broad range of industries, including defense, wireless telecommunications, smartphone apps, public safety, pharmaceuticals, space, IT, medical, engineering, fitness, personal finance, mortgage, software development, e-commerce, real estate, religious and nonprofit.

 

Companies his work has represented include Verizon, Sprint, TeleCommunication Systems, Prudential, GMAC, Liberty Tax Service, Countrywide Financial, and Curves.

 

Nathan was chief editor for Generation magazine and was a book editor at the magazine's southern California publishing house. He has edited several dozen standalone titles and 15 volumes of a 200-volume project and has ghostwritten two books.

 

A former resident of Montana, Virginia and California, Nathan is a graduate of The College of William & Mary (BA, 1997) and St. John's College (MALA, 2008), where he rowed crew. A classically trained pianist with an active interest in ancient languages, he resides with his wife in Maryland.

Book

Mortgage Planner's Handbook Cover

Industry How-to Book (Dave Savage/The Mortgage Coach Inc.)

 

In 2006, Dave Savage--thought-leader and speaker in the mortgage industry and founder and CEO of The Mortgage Coach Inc.--contracted me to ghostwrite his book. I wrote the book by drawing on personal interviews with Dave and other industry leaders, Dave's blog content, internal documentation and independent research. I managed all aspects of writing, editing, layout and artwork.

 

The Mortgage Planner's Book of Best Practices was published in 2007.

 

"A brilliant writer with a positive attitude."


"I have worked with Nathan Betz on several writing projects and he was always amazing to work with. He consistently made significant substantive and creative contributions and always met his deadlines. Anyone who is looking for a brilliant writer with a positive attitude would be fortunate to work with Nathan."
- Dave Savage

President and CEO

The Mortgage Coach Inc.
www.mortgagecoach.com

Software

MC Marketing Machine Software (Box)

Variable-data Marketing Application

(The Mortgage Coach Inc.)

 

In 2007, I was contracted to write all copy for a web-based variable-data marketing system for Mortgage Planners/Loan Officers. I worked closely with software developers and a GUI designer to create the subscription-based web application, which realized a 100% ROI in 60 days and  generated 35% of the client's gross revenues (seven figures) within three months.

 

Due to its success, the product was eventually launched as a standalone software package.

 

Further product specifics and an online demonstration are available here.

 

"A fantastic writer and collaborator."


"Nathan is a fantastic writer and collaborator. The content he produces is top quality and he infuses projects with additional value through his own ideas and creativity. He is a person of high integrity and I whole-heartedly recommend him for any project."
- Matthew Bowe
Director of Product Marketing and Development

WowTools Inc.
www.mortgagecoach.com

Direct mail, e-marketing

Xpressdocs Curves May 2008 e-Newsletter

E-mail Blasts, Direct Mail, Landing Pages
(Xpressdocs Inc.)

 

While a e-marketing copywriter for Xpressdocs, I wrote copy for e-mail blasts, direct mail, landing pages and intranet pages for a number of Xpressdocs' national and region accounts, Curves among them.


"A gift for turning random thoughts into a compelling message."


"Nathan is quite possibly the easiest and most pleasant person I have ever worked with. Time after time, I have been impressed with Nathan's gift for turning random thoughts into a compelling and focused message. While I fully recognize Nathan's marketing and copywriting talent, it is his ability to collaborate and bring out the best in others that separates him from other marketers."

- Ken Lee
Director of e-Marketing
Xpressdocs
www.xpressdocs.com

Corporate Brochure

Mortgage Coach Corporate Brochure

Corporate Brochure
(The Mortgage Coach Inc.)

 

The Mortgage Coach retained me to write a 14-page glossy corporate brochure for distribution at trade shows and other events.


I collaborated with art director and marketing team to conceive concept, write original copy, and oversee editing and proofreading process.

National Ad Campaign

BFA Bible Unlocked (Cover detail)

National Ad Campaign/Copywriting

(Bibles for America)

www.biblesforamerica.org

 

In 2001, I was approached by Bibles for America to conceive a national ad campaign and write supporting copy. BfA is a distributor of free Christian literature with affiliates Canada, Australia, and New Zealand.

 

The target demographic was to be university students who are interested in understanding the Bible. With that in mind, I put together a compelling message focused around the theme of an "unlocked" Bible.

 

BfA launched the campaign in 2002, and it completed a successful multi-year life-cycle.