VisualCV

Create, implement and manage a comprehensive digital strategy that defines programs that use social media and other digital techniques to increase online engagement.

As the Sr. Manager of Social Media I serve as both a strategist and a hands-on contributor to effectively build the CAP brand through digital and social communications.

Continuously maintain knowledge of internal business units providing creative solutions to resolve problems. Educate internal staff on best practices and rules of engagement within the digital space; Identify social media opportunities for internal and external audiences, providing guidance and support with best use. Developed social media policy for staff and CAP members. Produce and analyze reports and surveys to evaluate success of social media  and other digital initiatives.

Serve as the internal resource across business units providing advice about innovative use of social tools to meet business goals while maintaining consistent messaging. I manage agencies and other outside resources that support the function while implementing programs to achieve results.

Monitor and report on online conversations that impact corporate reputation; Constantly focus on learning new trends, and leading edge applications of social media.

Work with small and mid-sized companies to strategize and implement scalable, social media programs to generate maximum social media optimization. Creates  and manages social media/internet communities, including blogs, message boards, Facebook, Twitter, Linkedin, YouTube, and live chats to generate exposure, opportunity and sales. Identify appropriate messaging to ensure compelling, consistent, innovative and favorable interactions regarding social media activities.

Define, track and report performance of social media campaigns. Use knowledge gained through analysis to provide insight on forecasting, budgeting and social media marketing direction. Oversees social media strategy for newly emerging media technologies to include podcast, Internet radio and web T.V. Handle article submissions, site submission, Meta tags, link exchanges, keyword research, Website analysis, analytics, e-mail Campaigns/auto-responders, testing and tracking.

Recommend and deploy an appropriate mix of communications strategies and tactics with blogs, social media networks, social bookmarking, discussion groups, and forums to drive brand awareness, engagement, and traffic to web site/landing pages/social media pages in support of the overall digital/web/social networking strategy and goals set by the client. Developed a set of best practices and recommended rules of engagement and moderation policy for the use of social media. Create and manage client profiles for online reputation management. And so much more!