Martha Ciske

Consultant for on-site consumer and professional education for technology products, automotive technology and vehicles, social media, mobile technologies and services, legal/litigation technology. 

Events include: CES, Pri-Med South, AAD, Rolex 24, LA Auto Show, Petit Le Mans, Monterrey Car Week, RVIA, State Fair of Texas, NPE, Ryder Cup, CEDIA, BUSCON, USTA US Open, PGA Championships, ALOA, AACE, INTA, GFX, eMerge, NAFA, Xamarin Evolve, JLL Academy,  CMAs, Barrett Jackson, NTEA, Catersource, Tampa Grand Prix, Honda Classic, Chicago AS, NAHB/IBS, CES, Sarasota Polo Cup, Surf Expo, I/ITSEC, AUSA, Microsoft MGX, Microsoft WPC, Lexus RX Launch Tour, Hyundai CUV Training Tour, INC5000, InfoComm, NPE, HIMSS, IRCE, SXSW, NYIAS, Dupont Registry, IAPPA, 12 Hours of Sebring, Maserati Winter Drive, Quicken Loans Congressional Open PGA, NRA

Tradeshow Clients include:  Novartis, JP Morgan, OculusVR, Novonordisk, Brandshield, Samsung, Casio, AMS Fleet Management, Microsoft, Florida BCBS, Rose Gonzales, AT&T, Sigma Beauty, LG, Promoplast, Evo-Jet, Cognizant, Eli-Lilly, NetGear, Total Recall, Verizon, HBO, Rockwell Collins, Liberty Mutual, KISS Beauty, Xamarin

Automotive Clients Include: Alfa Romeo*, Jaguar/Landrover*, Mercedes Benz*, Smart*, FCA*, Mazda*, Maserati*, Ford*, Infiniti*, Kia*, Acura, Honda, Hyundai, Lexus, GM, Chevrolet*, Lincoln, Porsche   *Product/Drive Specialist Trained

Select Current and Recent Projects: (full booking chronology available below)

Lead Product Specialist /Product Specialist-/Team Lead Productions Plus (Mercedes Benz Commercial/Fleet, Porsche)
December 2015- Present- Lead Product specialist for Mercedes Benz commercial and fleet initiatives at auto and trade shows (2015-2017). Staff lead for Mercedes Benz USA experiential events including PGA, IMSA, and lifestyle events. Registration, lead generation, and retail ambassador for Mazda, Nissan, GM, Jaguar Land-Rover. Brand Specialist for Porsche, supporting racing, retail, hospitality, auto show, and concours events.

Product Specialist/Program Lead - PBA/Genesco/Xperience (Jaguar/Landrover, Ford)
December 2014-May 2018 - Product Specialist for JLR for auto show presentation, ride and drive consumer experiences, and static educational events throughout the Suncoast/Central Florida region. Lead for development of brand ambassador staff and agency support for Ford events in the South Florida region.

Product Specialist/Rightseat/Concierge Driver/Team Lead - Driveshop (Alfa Romeo, FCA, Maserati, Mazda, GM, KIA)
March 2013 – October 2017-  Product Specialist and Event Lead for Fiat NA holdings including Chrysler Group (Chrysler, Dodge, Fiat, RAM, SRT, Jeep) Maserati, Mazda, KIA and GM for auto show presentation, ride and drive consumer experiences, and static educational events throughout the US. DOT commercial driver/asset transport for display  kits and vehicles.

Presenter/Tradeshow Specialist- Xmucane Productions (Samsung, Casio)
February 2013- Present - Event and tradeshow specialist for Samsung and  tradeshow specialist and narrator for Casio for presentation of technology products, client interaction and event/display support for national client facing and internal segment meetings and conferences.

Regional Recruiter/Core Team/Team Lead - Elevate Communications/ (Facebook/Oculus VR)
November 2013-Present - Product Demonstrator and Team Lead for tradeshow displays and exhibitions featuring cutting edge virtual reality technology. Regional recruiter for event models, product demonstrators, and tech minded brand ambassadors.

Marketing and Web Project Manager - Concessions America LLC
October 2013 –October 2014-  Creation of web copy, marketing collateral, logo, and management of website development process and communications systems for a start-up consultancy in airport concessions.

Florida Blue - Blue Tour and Community Health Initiatives- Team B&C Marketing
September 2009 – September 2016-  Contracted consumer event marketing specialist for Florida Blue (BCBS of Florida) for health insurance lead data capture and community/member events.

Social Media Consulting - Marsh Hammock BBQ
July 2013 – September 2013-  Created social media profiles and multiple content streams for a locally owned and operated quick service restaurant in downtown Orlando to increase web presence and consumer interaction via Facebook, Twitter, FourSquare, Google Plus, Yelp, Urban Spoon and other online restaurant media outlets.

Developed documentation, provided on-boarding to firm technical services and training/product support to legal professionals on industry standard and evolving legal technologies. Supported training and production for firmwide adoption of litigation technology and electronic discovery programs. Developed and provided training sessions for FL Bar approved CLE credits to attorneys and paralegals in-house and at local bar association events. Lead e-learning and LMS management initiatives, e-learning vendor relationships, e-learning content development across a variety of leading programs.  Provided rapid documentation development, process training, and ground up support for remote work, virtual courtrooms and legal proceedings.

Managed the online presence and functionality of social media marketing channels for a variety of clients including authors, publishing companies, experts, speakers, and business professionals.Integrated web 2.0 applications into functional data streams for effective microblogging, viral marketing, and reputable presence. Provided consult to clients on their social media marketing strategy including services, advertising, and best practices. Established working procedures, training materials, and how-to’s for upkeep of the social media marketing book of business. Researched and demonstrated online presence services and applications, niche markets, online communities, and practices for social media marketing. Provided training in 1-1, small group, and industry conference sessions for clients, potential clients, and internal agency staff on how to use and establish social media presence. 

Developed and carried out program management functions for a leading telecommunications technology standards development organization. Monitored and reported on pertinent national and international regulatory, legislative, and ANSI standards activities. Performed industry research and advised on standards development and regulatory needs. Developed program and management guidelines for industry committees and other organizational groupings. Provided research, analysis, authored original text, and edited industry assessments, workplans, and reports on emerging technologies such as Next Generation Networks, Internet Protocol version 6, IPTV, Optical Access Networks (FTTx), Inter-Carrier VoIP Call Routing, Circuit Diversity, Hearing Aid Compatibility, Fixed-Mobile Convergence Service Oriented Networking, and Home Networking.