Experienced start-up CEO with a successful track record of building technology companies and innovative platforms. Over 13 years of online marketing experience working with companies, such as, eBay, Wrigley, Miller Brewing, Rayovac, and Allstate.
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Contact Information
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Jason Weaver
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Summary
Objective
Latest Ventures
Sway, Inc.
Sway, Inc. is a leading social media marketing company with offices in Madison, Wis. Founded in 2004, Sway executes highly targeted online marketing campaigns using Web 2.0 marketing tools such as HTML email, Podcasts, Really Simple Syndication (RSS), and Mobile Phone SMS text messaging. Sway's proprietary online tool, Shoutlet, help companies reach their target audiences distribute content and measure results online.
Shoutlet
Shoutlet combines popular technologies such as Web 2.0 e-mail, podcasts, Really Simple Syndication (RSS), mobile messaging (SMS) and video syndication into one solution that professionals can use for all their marketing initiatives. It is designed for marketing and communications professionals who seek a user-friendly software platform that allows them to create, distribute and track a variety of social media marketing campaigns.
Work History
Middleton, WI, United States
Apr 2004 - Present
CEO
Sway, Inc. is a leading social media marketing company with offices in Madison, Wis. Founded in 2004, Sway executes highly targeted online marketing campaigns using Web 2.0 marketing tools such as HTML email, Podcasts, Really Simple Syndication (RSS), and Mobile Phone SMS text messaging. Sway's proprietary online tool, Shoutlet, help companies reach their target audiences distribute content and measure results online.
Madison, WI, United States
Aug 2002 - Apr 2004
Director of Marketing and Business Development
Broadjam provides software and web tools for record companies, music publishers and independent
musicians, to catalog, host and transmit songs across the web. Broadjam's independent music web
site, www.broadjam.com, is home to musicians, labels, and publishers from over 100 countries around
the world.
Responsibilities Included:
• Developed and executed business development plans
• Increased web memberships by 150% within 12 months
• Launched 2 software products worldwide, formed OEM affiliations
• Built entire web advertising program
• Solicited technology licensing to third party companies
• Supervised a staff of 4 Marketing and Product Managers
• Directed a staff of 3 web and software programmers
• Created all marketing and advertising campaigns
Madison, WI, United States
Feb 2001 - Aug 2002
Senior Product Marketing Manager
MyWeather offers patented, personalized weather services to television stations to reinforce and
extend their on-air brands, enable daily direct promotion and create new revenue streams. Their
service allows local television stations to provide their viewers a free suite of station-branded online
weather tools including personalized forecast pages, daily forecast email, customized severe weather
notifications and an integrated desktop alert.
Responsibilities Included:
• Develop and executed product marketing plan and materials
• Defined and measured product success
• Worked closely with Sales to develop sales support materials
• Managed Account Mangers to assess client programs
• Developed strategies for introducing new products and services
• Responsible for $300,000 annual marketing budget
Madison, WI, United States
Sep 2000 - Feb 2001
Product Marketing Manager
Sonic Foundry (NASDAQ:SOFO) is a provider of rich media communications technology for the
enterprise. The company's high-performance Webcasting and Web presentation solutions are trusted
by Fortune 500 companies, education institutions and government agencies for a variety of critical
communication needs.
Responsibilities Included:
• Lead weekly product launch meetings
• Liaison between engineering, sales, and quality assurance departments
• Organized and evaluate customer needs
• Authored all product and web marketing copy
• Defined sales strategies
• Developed OEM Relationships
• Created product marketing plans
• Built new product business cases
Northridge, CA, United States
Product Training Manager, Web Marketing
JBL Professional is the world’s leading designer, manufacturer, and marketer of professional
loudspeakers for recording and broadcast, musician, cinema, touring sound, commercial sound and
contracting applications. JBL Professional is part of the Harman International network of professional
and consumer audio companies.
Responsibilities Included:
• Developed worldwide marketing CD-ROMs
• Authored technical training manuals
• Organized 12 marketing tradeshows
• Hosted marketing presentations for distributors
• Increased web site traffic to over 1,180,000 visitors per month
Education
Athens, OH, United States
Sep 1994 - Aug 1997
Bachelor of Science, Communications
Speaking Samples
White papers
People Requested Advertising
Discover the missing link between social networks and online advertising.
Hitting a Moving Target
White paper discussing social media and RSS.
Services
References
Courtney Remington
(Professional)
President
NYCRAMA
"In the rapidly changing world of Internet communication possibilities, Jason Weaver provided our chapter with a thorough introduction to the advantages of social media and how to leverage it to create brand engagement online. On behalf of the Board Directors of the New York Albany Chapter of the American Marketing Association, I would like to thank Jason for speaking to our members. Based on the initial survey results, it is clear that our members and guests very much enjoyed his presentation." - Courtney Remington
Per Larsen
(Professional)
CEO
MI7
“Jason and SWAY is, quite simply, an absolute must if you are considering a online marketing strategy!” - Per Larsen
Jon Florin
(Professional)
Marketing Director
Madison Media Institute
“Jason has successfully served on our advisory board and has also been a guest speaker at our college. He is a talented and ambitious businessman, entrepreneur, and innovator. I hope to work with Jason more in the future." - Jonathan Florin
Dan Paulson
(Peer)
CEO
InVision Business Development
“Jason is incredibly creative, and understands the changing nature of advertising and marketing. He has been quite helpful in developing business for me and helping my business grow. He is highly recommmended.” - Dan Paulson
This VisualCV is available as a printable .pdf file