VisualCV

Greenest Host

Greenest Host is a web hosting solution for individuals and small to midsize businesses that is 100% powered by solar energy. The company was founded on the principal that, in addition to being the ethically superior choice, "going green" can also provide better performance and better value. There no longer has to be a trade-off between making the right choice for the environment and having the absolute best quality of service at a market competitive price.

• Conceptualized concept and researched all leading-edge technology breakthroughs in web server efficiency and clean power generation to introduce a market-leading green technology service.

• Performed all pre-launch business planning and strategy functions.

• Directly planned and executed all business and technical operations, including administration, hardware technical and software design functions, to take the service from concept to launch in less than four months.
• Secured a Series A round of financing that allowed the business to accelerate growth in the areas of marketing, sales and business development.

• Managed support staff, IT staff and all technical functions related to providing outsourced hosting and data center operations services.

• Strategically planned and executed all online direct marketing and social media marketing campaigns.

• Performed all budgeting, finance and accounting operations.

• Devised all PR planning and strategy

• Accomplishments:  International press coverage of service including: being named one of PC World's "10 Greenest Tech Products" in 2007, being selected as a TechCrunch40 demo company,features in CNET, InfoWorld, eWeek, The Huffington Post, and many other media outlets.

Greenest Marketing

Greenest Marketing was founded in early 2008 by Greenest Host to help manage more than their client's green web hosting. Greenest Marketing turned socially responsible organization's websites from static information sources to powerful marketing and sales tools that reached more potential customers and built more meaningful relationships with their existing customers online.

Through web design and development to web marketing services, Greenest Marketing helped other green and socially responsible businesses reach the right target consumers by developing a whole success system that leveraged its own expertise in online marketing and knowledge of socially conscious consumer markets.

• Directly managed all design, marketing, sales and support staff.

• Strategically planned and executed all client's direct marketing and social media marketing functions.

• Performed all project management duties related to web design projects, including: gathering the requirements and understanding the scope of the project, delivering a scope of work and requirements document, producing a project plan and delivery timeline, and managing all human resources related to the project.

• Proactively communicated project progress and provided primary support for all marketing and design projects.

• Developed many concepts and oversaw the creative teams efforts to develop concepts to meet client requirements.

• Selected all technology solutions and directed the implementation of solutions to meet client's business requirements.

• Taught Ecommerce and Internet Marketing for second-year Merchandising and Marketing majors at the nation's leading, fully accredited, private fashion college.

• Directed 20 marketing and customer service professionals and oversaw technology brand development, direct marketing efforts, marketing communications, public relations, creative development, web design, event marketing, and customer service.

• Formulated strategic roadmaps: market segmentation, competitive analysis, positioning, user testing, and product requirements for consumer product development; ensuring the development of market-driven products and services.

• Developed and implemented tools to track, streamline and improve new customer acquisition, customer retention, market research, customer relationship management, online marketing campaign management, and corporate blogging efforts.

• Awards: SD Business Journal’s 100 Fastest Growing Companies 2005 & 2006, Most Innovative New Product Finalist 2006 (CONNECT), Red Herring’s 100 Top Private Companies 2006, PC Magazine’s Digitallife “Best in Show” 2005 & 2006, SIIA CODiE Awards 2005 & 2006, CES Innovator Award 2006, Webbie Award 2006.

• Accomplishments: Planned and directed efforts resulting in high-profile company features in the New York Times, Bloomberg Radio, Business Week, PC Magazine, PC World, CNET, TechCrunch, ABC News, USAToday, Time Magazine, and hundreds of other media outlets.

FirstWeb Media uses state-of-the-art web-building and hosting technology that rapidly developed websites for small to mid-sized companies at a fraction of the cost.

• Provided strategic development strategy, design input, project management and ongoing support for over 125 corporate, ecommerce and marketing clients

• Planned and Executed all online and offline marketing activities for FirstWeb Media.

• Paid-inclusion search marketing consulting and implementation for companies in the areas of extreme sports-related equipment and apparel, telecommunications equipment, web design and development, Internet hosting, orthopedic and ergonomic products, real estate listings, and home loan financing.

• Managed direct-sales related efforts with commerce partners for in-store product sales, corporate incentive programs, marketing incentive programs, and online collaborative commerce partnerships.

• Created new initiatives, incremental growth opportunities, and brand extension programs for major retail partners.

• Developed and ran flower and gift-related sales channels for partner companies such as QVC, Costco, Albertson's and Kroger Foods.

• Managed retail in-store, corporate incentive and collaborative commerce sales staff.

• Set and managed to monthly, weekly and daily sales targets.

• Strategized and developed new, non-traditional retail and wholesale sales opportunities.

• Secured, managed and grew relationships with top online marketing partners including Amazon.com, MSN, Yahoo, and Google to account for more than half of company’s new customers.

• Tested marketing concepts and campaign variables using disciplined direct marketing techniques to realize incremental efficiencies in marketing campaigns; resulting in profitably increasing marketing efficiency over 400% and an additional 100% in successive years.

• Directed radio advertising efforts in 125+ U.S. radio markets.

• Managed personality-based radio advertising agency and built efficient year-round endorsement personality portfolio.

• Constructed tracking database to measure personality and market proficiency, generate KPI reports, and provide near-immediate performance feedback for personalities and ad agency.

• Managed all print-related acquisition-marketing campaigns; including marketing concepts, ad copy, and print designs.

• Created department-wide annual budgets and forecasting models.

• Initiated affiliate recruitment and built and managed new business partnerships
  Designed reciprocal partnership marketing programs with outside companies

• Created promotional opportunities surrounding peak-seasons – ran national contests and sweepstakes and created viral marketing campaigns.

• Built and managed secondary online sales channels including online stores in Yahoo Shopping, Amazon.com, and other online retail outlets

Developed and oversaw all development of website content for online business incubator.

Conducted consumer research and provided marketing testing for programming options for local CBS television affiliate and two company owned radio stations.