View My VisualCV Online: http://www.visualcv.com/melanieensign

Professional Experience

Fleishman-Hillard Inc.

Boston, MA
Jun 2009 - Present
Public Relations 

Boston Medical Center

Boston, MA
Mar 2009 - May 2009
Independent Contractor, Cause Marketing 

 

  • Coordinated with cause-marketing team to create the initial outline and framing for social media engagement program.
  • Developing new online networks & leveraging existing relationships to encourage & support volunteer participation

 

 

Burson-Marsteller Boston

Boston, MA, United States
Sep 2008 - Jan 2009
Analyst & Public Relations Intern 

  • New business development research & planning
  • Media monitoring
  • Media list building/creating
  • Client account management
  • External analyst newsletter creation

Burson-Marsteller WorldWide

New York, NY, United States
Jun 2008 - Aug 2008
Global Marketing & Communications Intern 

  • Writing
  • Media pitching
  • Media list building/creation
  • Creative/strategic planning
  • Research

Boston University

Boston, MA, United States
Sep 2007 - Dec 2008
Graduate Assistant for Dr. Donald K. Wright 

PRSA

Boston, MA, United States
Sep 2007 - Sep 2008
Assisting Editor, Public Relations Journal 

I joined the Journal editorial team to help launch the inaugural issue in the fall of 2007.  Since then, the Journal's developing reputation has garnered tremendous growth in the quantity and quality of article submissions.  

 

 

As Assisting Editor, I worked alongside both public relations professionals and academics across the country and PRSA's headquarters in New York.  

 

 

"The Public Relations Journal, published quarterly by the Public Relations Society of America (PRSA), is an open-access peer-reviewed, electronic research journal facilitating the transfer of knowledge from the educational community to the professional community."  PRSA.org 

 

Carol Fox & Associates, Inc.

Chicago, IL, United States
Jan 2007 - May 2007
Public Relations Intern 
  • Media relations
  • Marketing research

Merit School of Music

Chicago, IL, United States
Sep 2006 - Dec 2006
Public Relations Intern 

 

  • Media relations
  • Event promotion

 

DuPage County Election Commission

Wheaton, IL, United States
Aug 2004 - Sep 2006
Administrative Assistant 

 

  • Executive speech writing
  • Lobby correspondence
  • Event management

 

Education

Boston University - College of Communication

Boston, MA, United States
Sep 2007 - May 2009
M.S. - Public Relations, Corporate Communications

Graduated with Distinction.

 

Master's Thesis: Sustainability & the Role of Corporate Communications

 

 

University of Illinois at Chicago - College of Liberal Arts & Sciences

Chicago, IL, United States
Sep 2005 - May 2007
B.A. - Communication

Graduated Cum Laude with High Distinction in the Major

 

 

  • Tao Sigma National Honors Society, Chapter Public Relations Officer, 2006-2007 
  • Phi Kappa Phi Honors Society
  • Golden Key International Honors Society
  • Caterpillar, Inc. Technical and Business Communication Scholar

 

 

Computer Skills

Microsoft Office

(Expert)
7-9 Years Experience, (Last Used <1 year ago)
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Proficient in Word, PowerPoint, Excel and Outlook

Microsoft SharePoint

(Intermediate)
1-2 Years Experience, (Last Used <1 year ago)
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Adobe Photoshop

(Intermediate)
1-2 Years Experience, (Last Used <1 year ago)
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Adobe Dreamweaver

(Beginner)
<1 Years Experience, (Last Used <1 year ago)
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LexisNexis

(Advanced)
3-4 Years Experience, (Last Used <1 year ago)
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Factiva

(Intermediate)
1-2 Years Experience, (Last Used <1 year ago)
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Cision

(Intermediate)
1-2 Years Experience, (Last Used <1 year ago)
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Professional Interests

 

  • Corporate Communication
  • Investor Relations
  • B2B Technology
  • Sustainability
  • Consulting Services

 

Portfolio Samples

Social Networking for Boston Medical Center

Non Profit SM Circle

After an in-depth SWOT analysis of BMC's fundraising events, I designed a strategic engagement program with an integrated social media strategy.

Icon_pdf_16 PR Week Op-Ed

Under the direction of Global Director of Marketing & Communications for Burson-Marsteller, I drafted this Op-Ed as a thought-leadership piece for B-M's digital capabilities.

Icon_pdf_16 FutureWork Institute Q&A

Under the direction of the Global Director of Marketing & Communications in Burson-Marsteller's worldwide headquarters, I conducted media outreach for the FutureWork Institute, a diversity consultancy.

 

This Q&A with FWI president Margaret Reagan published in the June 2008 issue of Diversity Monitor is a result of those efforts.

 

The Q&A can be found on pages 3-5.

Burson-Marsteller Company Profile for PRWeek Career Guide 2008

PRWeek Cover

During my internship at Burson-Marsteller WorldWide Headquarters, I was responsible for the company's profile featured in PRWeek's Career Guide 2008. 

 

Working closely with individuals from HR, global marketing and Burson-Marsteller University, I managed the strategic messaging and content of this piece.

Icon_pdf_16 B-MU Ad Creative for PRWeek

Under the direction of the Global Director of Marketing & Communications, and Global Director of Human Resources at Burson-Marsteller, I collaborated with Marsteller design professionals to develop this ad creative to supplement the company's profile in the 2008 PRWeek Career Guide.

 

While the final product is not a reflection of my personal preferences, it does represent my experience working with a team of professionals from various departments with competing agendas.

Icon_pdf_16 Financial Analysis Report

This is a brief sample of a financial analysis completed as coursework in a graduate finance management class.  

 

The final report was a collaborative team project and this sample includes only the sections I authored.  

 

However, the project's full table of contents is included to reflect the scope of concepts covered in the course.

References

Paul Cordasco

(Superior)
Global Director of Marketing & Communications Burson-Marsteller (212) 614-4522

Edward Downes

(Professor)
Associate Professor of Public Relations Boston University College of Communication (617) 353-8065

Dr. Downes was an advisor for my thesis project & instructed several of my graduate courses at Boston University.

Michael Fanning

(Professional)
Vice President of Corporate Affairs Michelin North America (864) 458-5000

Micheal is a professional mentor and knows my strategic thinking abilities.  

Susan Galer

(Superior)
Managing Director, Global Analyst Relations Burson-Marsteller (781) 665-7759

Robert Saar

(Superior)
Executive Director DuPage County Election Commission (630) 407-5625

Elizabeth Vicenzino

(Superior)
Manager, Global Marketing & Communications Burson-Marsteller (212) 614-5244

 

Joe Waters

(Professional)
Director, Cause Marketing Boston Medical Center (617) 414-5572

Donald Wright

(Professor)
Professor of Public Relations Boston University College of Communication (617) 353-5970

Dr. Wright was my thesis advisor & supervised my work as Assisting Editor for the PRSA Public Relations Journal.

 

I also served as Dr. Wright's graduate assistant.