Megan Yarbrough

• Develop and manage grassroots policy change and health communications campaigns for local and state health agencies, including campaign strategy, messaging development, material development, budget management, data analysis, and reporting
• Manage a talented team of policy campaign managers and field organizers responsible for on-the-ground campaign implementation in Oklahoma, Virginia, Vermont, and New Mexico
• Work with my team to develop all necessary materials for each campaign, such as videos, commercials, websites, event collateral, fact sheets, toolkits, and email action alerts
• Lead the planning and execution of PR/media events and review all associated media materials, such as reports, infographics, fact sheets, media advisories, press releases, press kits, and blog posts
• Oversee and continuously improve our supporter recruitment and mobilization strategies, including the management of on-the-ground events
• Utilize digital advocacy strategies to recruit supporters, build momentum, drive frequent and coordinated online and offline action, and move supporters up the ladder of engagement
• Build and maintain relationships with third-party organizations, partners, community leaders, and/or coalitions
• Assess the readiness of communities to change certain policies and encourage clients to pursue relevant policy change efforts.
• Work with youth  field organizers to maximize youth engagement policy change efforts.
• Lead growth of campaign team, which includes duties such as hiring, evaluating performance, and mentoring
• Bolster team-wide public health and advocacy/organizing knowledge base, including leading internal staff briefings and developing internal best practice documents.

• See above

• Developed and implemented state and local tobacco control and obesity prevention campaigns for Y Street, Virginia’s largest youth movement
• Managed initial campaign branding process and ensured consistent branding throughout the campaign’s life
• Recruited and coordinated with third-party organizations, partners, legislators, community leaders, and stakeholders
• Worked with team of Youth Action Mangers to guide youth efforts towards achieving campaign objectives
• Worked one-on-one with top performing youth activists to increase their engagement in the policy change process
• Managed campaign-related tasks, which included budget management, data entry, reporting, and report development
• Led campaign public relations and social media strategies

• Helped nonprofit organizations utilize social media to engage their supporters and create social change
• Provided strategic social media advice to client teams to create and implement effective Internet campaigns for progressive non-profit clients
• Established and helped guide implementation of M+R’s suite of social media products and services
• Marketed new social media services to new and existing clients, including drafting proposals and attending pitch meetings
• Regularly spoke at webinars, conferences, and events as an expert on social media and advocacy
• Created an internal social media marketing plan and established an internal social media content team for M+R’s online presence
• Monitored and evaluated the social media landscape for effective new tools, trends and strategies
• Co-authored the annual eNonprofit Benchmarks report and the new Benchmarks Extra: Facebook report from M+R and NTEN
• Led internal social media staff trainings, knowledge sharing processes, and develop best practice documents
• Helped develop and implement internal Social Media Fellowship program; supervise and mentor Social Media Fellow 

• Assisted with organizing and executing the annual Symposium in Washington, D.C., which trains tobacco control youth advocates from around the country
• Worked with youth advocates nationwide to support the organization's advocacy initiatives at the local, state, and federal level
• Designed and conducted advocacy and tobacco control trainings for youth advocates and adult coordinators at conferences around the country
• Designed and promoted advocacy and activism event planning guides for youth advocates to use in their communities
• Identified ways to update and improve the youth advocacy website and wrote copy for the web
• Assisted with the development of the yearly Kick Butts Day guide (2010 & 2011) for the annual nationwide youth advocacy event
• Wrote and sent email updates and action alerts for the Kick Butts Day email list of over 4,800 contacts
• Created and maintained the Kick Butts Day Facebook fan page and Twitter account, growing Facebook fan page membership from zero to 1,422 fans in seven months
• Contributor to the American Academy of Physicians' annual Tar Wars Guide (2010)

• Conducted bi-weekly Executive Board meetings and monthly general body meetings
• Planned club events in support of our mission, constructed yearly budget, and oversaw management of the club as a whole
• Established a Campuses for Clean Air initiative on campus to advocate for a tobacco-free campus policy and served as AU's representative on the DC-wide Campuses for Clean Air Council (GWU, CAU, Georgetown, Howard, AU)
• Managed campus participation in the American Cancer Society's Making Strides Against Breast Cancer in October 2010, recruiting 197 participants and raising $8,301.00.
• Recruited 42 teams for our 2009 annual Relay For Life, which raised $27,000 for the American Cancer Society
• Recruited 71 teams and 587 participants for our 2010 annual Relay For Life, which raised $49,883.21

• Placed calls to alumni to update them on American University’s progress and to ask for their financial support. 
• Promoted from Student Caller to Student Supervisor in May 2009. 
• Monitored, evaluated, and encouraged the performance of the student callers under my supervision. 
• Participated in the hiring process for student callers. 

• Drafted letters to constituents 
• Assisted with office duties, including the daily constituent mail 
• Answered telephone inquiries from constituents

Honors/Awards: AU Honors Program, Outstanding Leadership in the Honors Community Award, Dean's List (6/6 semesters)

Relevant Courses: Grassroots Lobbying, Internet in Advocacy Campaigns, Managing Advocacy Campaigns, Politics & Policy of Health Care, Congress & Legislative Behavior, Public Speaking, and Writing for Mass Communication.