VisualCV

Between 2006 and 2009 as Marketing and Business Development Director I created and implemented the expansion model for NYCNYC Sandwich bar franchising managing a USD 1,5M investment, P&L, suppliers, employees, etc with a USD 7M turnover perspective in 3 years time.

I’m also responsible for NYCNYC brand concept creation and development managing advertisement and PR partners, customer aquisition and loyalty, etc. Currently the network has 70 employees.

Experience with legal issues, company start up, bank relationship, hiring staff, cash flow, etc..

I did investors search and “concept sale’ in order to make the 3 shops project feasible.

All the development of the new shops, construction partners’ management and search for specific suppliers was done by me.

I supported and partner with plays, developed relationship with artists and celebrities managers in order to promote the brand.

 In 2006 at Huawei, beyond Brand supervision in LA, I took over the Brazil branch Marketing dept with 14 team members including 3 Product Management areas, PR, Brand (events and Ads) and Market Intelligence.

I developed the 2006 Latin America Market Communications plan as well as the product portfolio promotion towards key accounts defining actions with the product marketing management teams.

I developed and implemented the 2006 Brazil Marketing planning (in course) working with different marketing areas managing a USD 3 Million budget. 

I developed together with Ogilvy LA the Brand campaign including the LA Brand Manifesto and concept implementing also the new Global Visual Identity in Latin America.

As Huawei LA Marketing Manager and Regional Brand Supervisor, I developed and implemented the LA Brand dept structure with the objective of improving Huawei brand exposure being responsible for a team with 6 people (Brazilians, Chinese and Mexican) managing roles like Communication, Market Intelligence , PR, Events and other countries in the regions. I managed also a USD 2 million budget in H205 as well as the management of all Marketing suppliers.

I’m also responsible for the management and execution of media campaign, national and international events such as ITU Americas Telecom, F1, Futurecom, Expocomm Mexico and Technology Road Show in 5 Brazilian cities and in Colombia focusing on fixed and mobile operators.

My responsibility also includes the development and execution of Marketing programs that enhance brand identity, awareness about the corporation, promote products in events, ads, PR and customer relationship.

Also develop and implement the master PR plan including media and communities relationships, Internal Communication, Investor Relations. Budget plan and control.

As the LA Marketing Manager I was hired in Comverse, reporting to the local General Manager and to the LA Mkt Director, to develop and implement the new company strategic positioning through the correct communication with all stakeholders with the objective of achieving the desired sales target defined by the strategic plan and headquarters in the USA.

I worked in Business Development where I did the strategic planning and scenario analysis understanding our customers business and interacting with the sales team in order to determine short and medium term opportunities.

I worked together with the sales team in the determination of the sales pipeline for 2004 and 2005 participating in actions that raised sales in 50% and more than 100% from 2002-2003 and 2003-2004 respectively.

With 8 months in the company I was the winner of the best Marketing Program prize after developing a business case that shown the customer about a USD 100 million opportunity, competitiveness improvement, cost reduction if he would buy our solution. This contributed to the closing of a several million USD business and increased our market share from 40 to over 60% in the brazilian market.

I developed and participated in the strategic sessions about the brazilian market to discussions been held in HQ in the USA on quaterly basis.

I developed pre-sales acting as a facilitator of International Product Managers inside ou customers allowing them to present our solutions. I also revised and proposed changes in the presentations in order to adapt them for the customer local reality and presented/discussed business plans with customers.

I was also responsible for the planning of actions as a function of sales opportunities in a major customer in LA with regional leadership.

I managed the company participation in trade shows as well as customer and internal events where I was the spokesman in many ocasions.

I created the internal communication program called “Total Communication” in order to inform employees about our challenges and achievements.

I was the oficial spokesman of the company for pess interviews with many articles and interviews published in the media (RNT, BNAmericas, Frequencia, Valor, B2B Magazine

As the Marketing Manager for CMG Latin America I designed and implemented strategic marketing plans focusing on the wireless data software market, reporting to the region's president, managing a budget of USD 1.1 million.

I did the start up of the marketing operations defining policies and staff, contracting and managing the relationship with all marketing suppliers and establishing contact/evaluation with partners.

I did market research in CMG, for the wireless (mobile data,SMS, MMS, 2.5G and 3G) industry, using market intelligence technics identifying market shares in LA countries and better target customers in order to align the marketing planning to the business planning (in CMG focusing on market share increase from 13 to 20%).

Worked in the review and information exchange of strategig data with HQ in Holland supporting the alignment of LA plans with global marketing and sales strategies.

I was the responsible for the first MMS over 1xRTT trial in world together with Telesp Celular and presentation in the Telexpo 2001 where I coordinated the international PR action.

In CMG I was responsible as well for  marketing  operations management  defining actions for customers prospection and maintanance through the use of ad campaigns (key Telecom magazines), events (Telexpo and others), e-mail marketing, multimedia material, collaterals, etc.

In CMG I was the spoken person  for customers, events and  press with many articles published and 190 mentions in 18 months at CMG (Gazeta, Valor, Forbes, RNT, WorldTelecom, Estadão, Teletime, Frequência, Telepress, Bandeirantes Radio, etc).

As a speaker and event chairman I presented and discussed trends and technologies developed by the company in key events in the industry.

I was responsible for Marketing Services to our customers doing presentations that aimed to bring the knowledge of other parts of the world to the regions adapting the messages to the local reality.

I participated in the definition of logo and pay off changes in HQ as well as discussed the hiring criteria for a global PR agency.

In Special Projects I founded the “Mobile Data Task Force” as part of the telecommunication committe at AMCHAM (American Chamber of Commerce) gathering companies like Siemens, Ericsson, Lucent, Bel South, Telefonica, IG, etc...

In Ericsson I was responsible for the account management developing custmomer  relationship,  making solutions presentations, tender coordination and preparation up to USD 15 million, import/export logistic and post sales support coordination.

I did as well marketing  support  for  other  Ericsson's  units, interface with Sweden, business development for new products, etc, reaching a turnover of USD 7 million in 2000.

I was part of the team that presented the Solutions to a customer in Chile building a fiber optics backbone that crossed the Andes from Chile to Argentina where Ericsson won the deal.

In Ericsson I did stakeholders development (subcontractors, associations, universities, suppliers, internal/external  partners  and  customers) with special projects focusing on brand awareness and local market development (adaptation and manufacturing) leading to a sales increase.

I did market research in Ericsson, for the wireline (fiber optics) industry, using market intelligence technics identifying market shares in LA countries and better target customers in order to align the marketing planning to the business planning.

I was the leader of a Business Intelligence project that used market research information and allowed the feasibility study of the Brazilian market supplying information to HQ in Sweeden to authorize the creation of a local Business Unit.

I developed a R&D project together with the team of LSI/USP in order to use the benefits of law 8248, witch the objective was the creation of applications that could use Fiber to the Home technology presenting it to many local Vice Presidents and the R&D VP of Ericsson R&D center in Sweeden. Despite of the fact that this project was not done it generated the 1 st sale of a Fiber to the Desk in Latin America to the Ericsson R&D center in Indaiatuba/SP.

In Ericsson I participated in the Business Unit launching plan (1999) including communication plan, staff hiring, internal interfaces, budgeting, market research, etc  during  the  start  up  phase  and after.

In 1998 I was part of the Ericsson Trainee Program (high potential graduates) in the Product Management department where I developed internal and external trainings, presentations and solutions discussions in Brazilian Operators, product development together with local suppliers, product adaptation to the local market, proposals preparation and definition of the commercial policies of the unit, etc…